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A slight change to a color makes all the difference for a brand. For a new client in the mental health industry, our color conversation was focused on saturation. Saturation is how intense a color is. You've probably seen a lot of saturated blue on the web—it's the default action or link color (even right here on LinkedIn). You've probably also seen a lot of blue in healthcare. So, would saturated blues be calming for the user? Or might they feel cold and blend in with typical digital health visuals? Would a desaturated green be more unexpected and have the desired calming effect? Which colors do you prefer—the left or right side?

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