Wishi的动态

Ecommerce store owners - Check your filtering functionality! ?? We're deep into summer sale periods in retail and retailers are fighting for every sale. I happened to be searching for a Ralph Lauren hoodie for my son last night and found 2 issues that are quite apparent on this screen grab. I navigate into the main sale section and at this stage you can see and use all of the filters. 2 problems then became apparent. 1. I searched for Ralph and auto-complete vanished. Luckily I knew to search for Polo Ralph Lauren which then gave me the option (yes, I know this isn't filter related and it may have still gave me Ralph products but I'm just highlighting an issue) ? 2. More importantly, after filtering by the Ralph Lauren brand, it had pushed the filters too far down and my screen wouldn't allow me to filter by price any more as it annoyingly bounced out of view. So many people want to filter by price with 5k products ? It's only 2 issues but they will be resulting in money being left on the table instead of in your account. It's hard enough to acquire customers without letting a poor experience turn them away. #ecommerce #ecommercetips

The way you display products influences what shoppers notice and purchase.? For example, placing high-margin items at eye level lifts profits.? Similarly, spotlighting bestsellers upfront multiplies volume. That's the concept of merchandising psychology.? And when done right, it encourages customers to buy more.? It spotlights your most profitable items, makes the shopping experience intuitive, and leverages psychological triggers that convert browsers into buyers. Here are three specific ways you can use merchandising psychology to boost your sales: ??

Maximizing your retail marketing efforts can make a big difference for small shops. In our latest article, "4 Retail Marketing Strategies for Small Shops," we outline effective tactics tailored to help local businesses enhance their visibility, attract more customers, and boost sales. Discover practical strategies to elevate your retail marketing and drive success in a competitive market. ??Read the full article here. #RetailMarketing #SmallBusiness #MarketingStrategies #BusinessGrowth #CustomerEngagement #LocalBusiness

3 Key Actions to Increase AOV Through Merchandising [And Significantly Boost Your ROAS] → Many businesses focus solely on optimizing their ad spend, but the real secret to maximizing your ROAS lies in... Increasing the Average Order Value (AOV) And I've said that the best way to do this is through good merchandising. Effective merchandising goes beyond just displaying best-selling products; it’s about strategically positioning them to influence buying decisions. Here’s how we do it... → Understand Your Audience Know what products people buy first and what they buy next. This helps create an effective purchase flow. We kicked off by offering products that were easy to sell and grabbed attention. Think about this: a customer comes to your store for a basic pair of shoes. Now, if you know what they’re likely to buy next, you can guide them toward a premium pair that complements their purchase. → Upsell and Downsell Strategies After the initial purchase, offer customers additional products (upsell) or cheaper alternatives (downsell). This strategy creates a better shopping experience for your customers, encouraging them to buy more in a single visit. After all, it's never a bad idea to remind them to buy a case for their new phone. → Create Product Bundles They’re already interested, so why not give them an irresistible offer? Imagine you’re shopping for skincare products and see a bundle that offers everything you need for a complete routine. It’s convenient, and you save money compared to buying each item separately. By implementing these 3 actions in your strategy, you can significantly increase your AOV and therefore ROAS Don’t forget to share your thoughts in the comments; let's have a conversation! → And follow me to stay updated. #ecommerce #ecombusiness #DTC #D2C #marketing

Ever thought about the silent workhorse in retail that quietly drives sales? Cardboard displays are exactly that—cost-effective, customizable, and incredibly effective at catching shopper attention. ?? Did you know? Point of Purchase Advertising International found that using displays in-store can increase sales by as much as 1.4 times! Plus, eye-catching displays play a major role in guiding customer decisions and fostering brand loyalty. Whether it’s a free-standing display near a high-traffic aisle or a smaller shelf display, these visual elements make products stand out in a busy retail space. ?? In a competitive market, that extra boost from a well-placed display can be the game-changer. Have you ever been drawn in by a display while shopping? If so, which brands were able to capture your business?

! A point of purchase display (aka POP display) is a critical sales and #marketingtool for retailers and brands. #POP displays can introduce and educate shoppers, encourage them to try a product, and ultimately drive sales. Point of purchase displays offer a lot of value to brands and #retailers, and they will continue to do so for years to come. But in order to get the most out of them, your POP displays have to be creative, unique, and well-executed. #RetailMarketing #POP #BrandMarketing #trademarketing

How can your brand survive when competitors slash their prices? If your product is expensive to produce, you simply cannot compete on price unless you're willing to sacrifice the quality of your product. For most brands, that's not an option—they are proud of their product (and they should be!). The only way to combat this is by building a strong brand. By having your own voice or standing for something. And by ensuring your service is impeccable. Not just after-sales, but also pre-sale. Your emails should be like the store manager having a chat with the customer. Your website should mirror the shopping experience, where customers browse the assortment, compare items, and ask the store manager for advice or more information. This experience continues all the way to the point where they pull out their credit card and leave, happy and satisfied. All of that is service. The entire experience determines whether the customer will return or not. So, if your store is a mess and customers cannot find the products they want, or if there's no way to get more information or ask for advice, or if they have to wait too long (e.g., for the store manager's help, for a fitting room, or at the cashier), then they’re not likely to return or recommend you. So, if you want to improve your sales, take a step back and evaluate how you run your store. Where can you improve? Where do you need help?

Launching a new product can be an exciting and challenging experience for retailers. While the ultimate goal is to increase sales and boost revenue, there are many factors to consider, including pricing, marketing, and distribution. Many retailers neglect to have a retail display strategy for new products – check out these tips: #ProductLaunch #RetailDisplays https://lnkd.in/gXNtENNJ

A-Z of Merchandising: Growth is the Name of the Game! ?? But are you steering your business towards the right kind of growth? Make sure you're focusing on boosting profits and not just sales numbers. With a solid merchandising strategy in place, you can see profits soar even if sales growth slows down! Did you know that the number of products in a range doesn't always need to grow in line with sales? Sometimes this can lead to splitting sales between products, so it is important to review the data and consolidate your range regularly. Find out how we helped @sarahverityjewellery to grow 74% in just one year and get in touch to see how we can help you! https://lnkd.in/e3v7Hriu https://lnkd.in/gwEzVHD