?????????????? ???????????? ????????????: ???????????????? ???????? ???????????? ?????????? ???? ?????????????? ?????? ?????????????? ???????????????????????? During the Walmart Marketplace Seller Summit today, Alexandra de Buhr moderated a panel featuring CEOs from various companies, who shared their experiences and strategies for scaling on Walmart's platform and preparing for the holiday season. Joel Kocher, humann CEO & Co-Founder, discussed their journey in expanding to?Walmart.com?as a third-party (3P) seller, successfully listing their entire catalog. This move paved the way for a full rollout as a first-party (1P) seller in all Walmart locations, starting with just two SKUs. Gautam Singhania, Director at JeenMata, highlighted the critical support received from Walmart’s senior leadership, which has been essential for scaling their small business. Initially selling exclusively on Walmart, they started with zero sales and are now aiming to convert to a 1P seller. Gautam shared their aggressive approach to driving sales and improving Return on Ad Spend (ROAS), with weekly strategy meetings with their Walmart representative to fine-tune their approach. Alex Zhang Director at Carote, praised Walmart for providing comprehensive shopper data, customer insights, and direct communication with the Walmart team, which has been invaluable in understanding and building for their customer base. Holiday Preparations: The panel also delved into their strategies for managing inventory and logistics in preparation for the holiday rush. Seth Brown, Channels & Marketing Director at Datavision, promoted the use of SellerCloud to improve demand forecasting and ensure readiness for the peak season. He stressed the importance of planning for the week leading up to Christmas, which can rival Black Friday and Cyber Monday in terms of demand. Alex Zhang echoed these sentiments, explaining how leveraging WFS allows them to stock adequately to meet demand. They acknowledged the risks involved, but with support from the Walmart team, they are able to make informed decisions that help in balancing growth with the challenges of selling at everyday low prices, where low margins and storage fees can significantly impact profitability. Overall, the panel provided valuable insights into scaling on Walmart's platform, emphasizing the importance of data-driven strategies, proactive communication with Walmart’s team, and meticulous holiday preparation to ensure success. #WalmartSellerSummit #LetsGrow2024 #MarketplaceInnovation #eCommerceExcellence #WalmartGrowth #RetailRevolution #SellerSuccess #WalmartPartners #WalmartCommunity #WalmartSellers
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Walmart Marketplace Sellers Summit 2024 I like to go to all of the sessions and take a few days to think about the things that rise to the top in my brain. 1. Walmart is committed to growing and PARTNERING with #walmartsellers. (Partnering is the key differentiator here). I still have people that call or email and want me to tell them how to get marketplace to go away. This ?? is ??not ??going to happen. Listen to quarterly earnings for the last few years. Listen to shareholders meeting. Listen anytime Walmart leadership discusses the eCom business from Doug McMillon down…they mention marketplace EVERYTIME. Why? Because they can expand assortment PROFITABLY. #letsgrow isn’t just a hashtag, friends. 2. They are listening to their sellers and rolling out all kinds of levers to help them grow. This includes expanding across countries, more WFS capabilities, more Walmart Connect options, Seller Center enhancements, and more verticals (automotive, premium beauty, collectibles) 3. Not a theme, but this summit was HUGE. It was the best Expo, general session, breakout content that I have been to in a long time! ??MB FREE ADVICE?? If you don’t have a plan, you should be working on one ASAP as to how to grow your business and use ALL fulfillment channels available to you. Don’t just scroll by this. MB Omni Solutions Meritt Brothers Jon Marrs #omnicommerce #marketplace
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Has anyone else noticed a disconnect? ?? I'm not seeing the reported increases in Walmart's revenue as a Walmart Marketplace seller. Is anyone else in my network seeing the same? Rick Watson highlighted some impressive stats from Walmart’s Q1 FY2025 earnings (his reporting): ?? Comparable store sales up 3.8% ?? Consolidated operating income grew 12.9% ?? eCommerce growth of 22% Yet, my personal experience doesn't reflect these numbers. Key takeaways from Walmart’s performance: ?? One-third of operating income improvement came from new businesses: ads, membership, data (#Walmart+ Membership grew double-digit) ?? 40% reduction in #eCommerce losses, driven by fulfillment improvements and ad revenue ?? Marketplace saw 36% more sellers y/y, with 28% using Walmart fulfillment services ?? 50% of Walmart advertiser growth came from Marketplace sellers Despite these overall gains, my sales as a Marketplace seller haven't mirrored the reported increases. Are other Marketplace sellers experiencing the same trends? Rick Watson’s full analysis provides a detailed breakdown of Walmart’s strategies and performance. Worth a read! ?? How’s your experience been? ?? #Walmart #Marketplace #eCommerce #RetailGrowth #SellerExperience P.S. If you found this insightful, give it a like or share! ????
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More good news from Walmart! The retailer delivered impressive results for FY25 Q2, with sales climbing 4.8% and comparable store sales up by 4.2%. A few highlights: ?? Competitive Pricing Pays Off: Walmart's sharp focus on maintaining price leadership continues to attract a diverse shopper base, boosting market share. ?? eCommerce Powers Profits: eCommerce emerged as a major profit driver, with generative AI enhancing product recommendations and sparking more impulse buys. ?? Walmart Connect Grows: Revenue soared by 30% YoY as the platform expanded media purchase options across in-store and offsite channels. ?? Diversified Growth: New ventures like marketplace, advertising, and memberships are strengthening Walmart's robust business model. For a summary and our take-aways, read Market Performance Group' s Walmart Q1 2025 Earnings Report Recap below. Looking to elevate your brand performance at Walmart? Connect with Todd Matherly for a conversation. #WalmartEarnings?#WalmartConnect #eCommerce #omnicommerce #MarketPerformanceGroup #MPG
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Interesting article on how Walmart reinvented itself during the pandemic to now emerge as almost unbeatable force in retail. Walmart's transformation during the pandemic has solidified its reputation as a fashion and tech-savvy retailer among diverse economic groups. The company has adapted to inflationary pressures by focusing on value, appealing to skeptical consumers seeking affordable options rather than just brand names. A new Walmart persona emerged in January 2024, showcasing confidence in its retail leadership through participation in major industry events and discussions on AI and customer experience. Walmart's retail ecosystem now includes marketplaces, advertising, and AI, contributing to incremental revenue and customer satisfaction, with a business model that supports profit growth outpacing revenue growth. In a contrasting move to other retailers, Walmart announced wage increases while competitors like Macy's faced layoffs, reflecting its strong market position. Walmart's stock performance has significantly outpaced the S&P 500, with shares rising 44% year-to-date, indicating robust investor confidence. The retailer is successfully attracting upper-income customers, expanding its marketplace offerings, and increasing sales in its Dollar Shop initiative. Walmart is investing over $9 billion to modernize stores, enhancing the shopping experience with improved layouts and increased in-store services. The company is focused on creating a seamless omnichannel experience, integrating online and in-store shopping to exceed customer expectations. Walmart+ membership is growing, providing various benefits and contributing to increased revenue, while the company is leveraging AI to enhance product discovery and inventory management. Walmart is positioning itself as a fashion destination, offering affordable high-fashion items, which could elevate its market capitalization significantly. #walmart #retail #reinvent #leadership
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?? Walmart keeps going strong. Q3 showed solid results, setting the stage for a promising holiday season. Gained market share in US grocery & general merchandise, HHI of $100k+ contributed to 75% of the share gains. ?? Financials ?? $169.6B in revenue (+5.5% YoY), beating expectations. Stock up 3% to an all time high ?? U.S. comps +5%, Sam's +7%. Ecom +27% globally. Intl: +12% ??Advertising grew 28% ("building a highly unique retail media platform") and membership income was up 22% ?? Op Inc growth outpaced sales growth, and inventory growth lower that sales ?? Raised FY Guidance: Sales +4.8%-5.1%; EPS $2.42-$2.47 ?? Customer and Category Insights ?? "U.S. customers remain resilient w/behaviors largely consistent over the past 4-6 quarters." Attracting a diverse mix of shoppers maximizing budget ??Growth in groceries and general merchandise. Seasonal categories, including toys, holiday decorations, and home goods, are showing early momentum.? ??Marketplace sales in beauty, toys, hardlines, and home all grew more than 20%, (penetration at high of 40%) ?? Tech & AI Trends: ??The 1st frictionless store opened in Grapevine, TX (excited to try it), with 30 new clubs planned. Sam's Scan & Go can now serve 70% of members ?? Building AI bench. Tools are enhancing the shopping experience through personalized product recommendations and dynamic pricing strategies ??Rolled out My Assistant to home office 15 months ago and now saves associates time (50k associates have used My Assistant to ask 1.5 million questions) Will be focused on providing deep discounts and early promotions for the holiday season. ?? #Retail #Ecommerce #Walmart #Innovation #HolidayShopping #ai #technology #marketplaces #futureofretail #futureofcustomerexperiences #businessnews https://lnkd.in/gaJSRuJV https://lnkd.in/guwFtfPQ
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?? Exciting News for Walmart Sellers! ?? ? Understanding your business's profitability is crucial for success on Walmart. We’re excited to announce that KwickMetrics, an official Walmart solution partner, now provides a comprehensive yet easy-to-understand profit and loss report! ? ?? What Expenses Are Included? - All Walmart fees (WFS, shipping label, commission, etc.) - Walmart Connect ad spend - Cost of Goods Sold (COGS) - One-time and recurring offline expenses ? ?? Why Choose KwickMetrics? To make informed business decisions, it's essential to analyze your P&L from various angles: - Account-level P&L - Product-level P&L - Category-level P&L - P&L Trends ? KwickMetrics is designed to give you clear insights that can help boost your profitability and grow your business. ???? ? Give it a try today and take control of your profitability! ????? ? Visit www.kwickmetrics.com to get started. #walmart #walmartsellers #kwickmetrics #businessgrowth #walmartsellertools #ecommerce
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Grocery delivery DGAF about your bad economy. In fact, it’s up 18% in June, YoY. According to a Mercatus grocery survey. (Link in comments.) While total digital grocery was up 8%… E-com and store pickup accounted for little of it. Most of it was carried by ?? Delivery. Why? The power players in delivery are pushing hard. Walmart is the king of 1st Party delivery. Instacart owns 3rd Party delivery (74%). Target, WF, and Kroger aren’t far behind. Almost all drove massive promotions in June. They are literally driving the market. How do you ride this wave? 1. Get serious about Instacart. -> Use all ad placements, ie display & vid. -> Optimize for search (title, image, etc.) -> Segment campaigns & bid manually. -> Give it the effort you give Amazon. 2. Leverage your Retail Media platforms. -> This is your portal to retailer-specific delivery. -> Whole Foods Ads, Costco Media, etc. -> SEO for the platform where you can. There are going to be bad economies. But there are always good strategies. ——— ?? We increase velocity in Whole Foods, Walmart, Target, Walgreens, CVS, Kroger, Sam's, COSTCO, and lots of other cool retailers. ?? We grow brands on Amazon. #cpg #cpggrowth #retailgrowth #retailvelocity #omnichannel #retail #amazonagency #retailmedia #shoppermarketing #instacart
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This week, I had the absolute pleasure of attending the 2nd Annual Walmart Seller Summit in the beautiful San Francisco, CA. ??A massive shoutout to the visionary leaders at Walmart who shared some mind-blowing strategic insights—laying out the roadmap for the future of eCommerce! ?? To Walmart and all the incredible sellers I met and learned from, it was a true pleasure. And what a celebration to cap off the conference! Here are a few sneak peeks Walmart showcased to get us all prepped and pumped: 1?? Walmart's online marketplace is on fire! We’re talking sustained 30% growth each of the past few quarters. 2?? "Walmart Cross Border" is now open for all, using Full Container Loads (FTL) from the three major Chinese ports: Shenzhen, Shanghai, or Ningbo. 3?? My personal favorite—No Peak Q4 holiday storage fees for sellers if goods arrive by Sept. 30th. So, pack 'em up and ship 'em out! 4?? Walmart unveiled their new multichannel fulfillment—think Shopify, but with Walmart’s super-fast shipping speed, using non-branded boxes. 5?? And don’t miss the new "Deals Dashboard" in Seller Center! Easily enroll in ongoing deals or holiday specials like Black Friday. These are just a few of the highlights I’m buzzing about, but trust me, there was a treasure trove of information to digest. That's a wrap on the Walmart Seller Summit, and I can't wait to do it all over again next year. Walmart.com is definitely on the rise! ?? If you attended and we didn’t get a chance to connect, let's set up a call! Or, if you just want to swap stories from the summit (like getting Rick Rolled on the dance floor!), I’m all ears. Let's keep the conversation going! #walmartsellersummit2024 #walmartsummit2024 #walmartsellersummit
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I found three major takeaways as LOOPHOLES during this journey of Walmart WFS milestone achievement. Let's deep dive into these elements in the post: The goal was to optimize the account's PERFORMANCE and drive SALES growth. Period: July 1, 2024 - August 28, 2024 Key Performance Indicators (KPIs): - GMV (Gross Merchandise Value): $45,920.09 - Units Sold: 5,219 - Orders: 3,580 - Average Order Value (AOV): $8.80 ????????????????: ?? ?????????? ????????????: While the account experienced a slight decrease in units sold and orders compared to the previous period, GMV remained relatively stable due to an increase in AOV ?? ?????????????? ??????????????????????: The analysis reveals that certain products consistently outperformed others. Identifying these top-selling items can inform future inventory management and marketing strategies ?? ???????????????? ????????????????????????: Sales trends may have been influenced by seasonal factors or promotional events during the campaign period ??????????????????????????????: ? Introduce new products or variations to target a wider audience and reduce reliance on a few best-selling items ??Continuously improve product titles, descriptions, and images to enhance visibility and click-through rates ? Utilize Walmart's marketing tools, such as Sponsored Products and Sponsored Brands, to increase product visibility and drive traffic ? Regularly track key performance indicators and make data-driven adjustments to your strategy ????????????????????: By focusing on product diversification, listing optimization, and effective marketing strategies, businesses can drive sales growth and achieve long-term success on Walmart Marketplace. Share your thoughts in the ?? comments! Or, if you'd like to discuss ways to improve your own Walmart performance, feel free to connect. Muhammad Saad?? #WalmartMarketplace #eCommerceTips #SalesGrowth #WFS #ProductOptimization #MarketingStrategy #RetailSuccess #eCommerceGrowth #ProductPerformance #WalmartSelling
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?? Assortment Growth Alert! ?? Are you looking to expand your business on Walmart Marketplace? Here’s some exciting news! ?? Now’s the time to list new items and take advantage of up to 75% off referral fees on eligible products. ???? ? Increase your catalog ? Reach new customers ? Maximize your profits With reduced fees, there’s never been a better opportunity to scale your assortment and boost your sales! ????? If you need assistance or guidance in navigating this new opportunity, feel free to connect. Let’s grow together! ?? #Walmart #ecommerce #businessgrowth #sales #marketplace
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