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We Grow Brands On Amazon & Walmart | $500M+ in Marketplace Sales | ??? Podcast Host | Co-Founder at BellaVix

?????????????? ???????????? ????????????: ???????????????? ???????? ???????????? ?????????? ???? ?????????????? ?????? ?????????????? ???????????????????????? During the Walmart Marketplace Seller Summit today, Alexandra de Buhr moderated a panel featuring CEOs from various companies, who shared their experiences and strategies for scaling on Walmart's platform and preparing for the holiday season. Joel Kocher, humann CEO & Co-Founder, discussed their journey in expanding to?Walmart.com?as a third-party (3P) seller, successfully listing their entire catalog. This move paved the way for a full rollout as a first-party (1P) seller in all Walmart locations, starting with just two SKUs. Gautam Singhania, Director at JeenMata, highlighted the critical support received from Walmart’s senior leadership, which has been essential for scaling their small business. Initially selling exclusively on Walmart, they started with zero sales and are now aiming to convert to a 1P seller. Gautam shared their aggressive approach to driving sales and improving Return on Ad Spend (ROAS), with weekly strategy meetings with their Walmart representative to fine-tune their approach. Alex Zhang Director at Carote, praised Walmart for providing comprehensive shopper data, customer insights, and direct communication with the Walmart team, which has been invaluable in understanding and building for their customer base. Holiday Preparations: The panel also delved into their strategies for managing inventory and logistics in preparation for the holiday rush. Seth Brown, Channels & Marketing Director at Datavision, promoted the use of SellerCloud to improve demand forecasting and ensure readiness for the peak season. He stressed the importance of planning for the week leading up to Christmas, which can rival Black Friday and Cyber Monday in terms of demand. Alex Zhang echoed these sentiments, explaining how leveraging WFS allows them to stock adequately to meet demand. They acknowledged the risks involved, but with support from the Walmart team, they are able to make informed decisions that help in balancing growth with the challenges of selling at everyday low prices, where low margins and storage fees can significantly impact profitability. Overall, the panel provided valuable insights into scaling on Walmart's platform, emphasizing the importance of data-driven strategies, proactive communication with Walmart’s team, and meticulous holiday preparation to ensure success. #WalmartSellerSummit #LetsGrow2024 #MarketplaceInnovation #eCommerceExcellence #WalmartGrowth #RetailRevolution #SellerSuccess #WalmartPartners #WalmartCommunity #WalmartSellers

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