Customer segmentation entails grouping customers based on shared characteristics, goals, and needs. Businesses can then tailor their services and products to different market segments. This allows them to cater to the needs of a large number of customers by developing specialised services and products. With our digital technology, you can better meet your customers requirements and save them from buying insurance package components they don't require. Find out more below. #insuranceindustry #insurtech #digitaltransformation #insurancenews