Westman Atelier的动态

The first quarter of the year is going to be packed with retail occasions so is your brand ready to capitalize on these opportunities? With Valentine’s Day, Mother’s Day, and Easter all on the horizon, Clear Channel UK's Retail Occasions Q1 series is your quick guide to the who, what and where of this quarter’s activities. ?? This year, Brits will prefer meaningful, handmade gifts and curated nights-in for Valentine's Day. Brands should engage consumers in-store two weeks before the event, offering diverse options. ?? Nationwide sentiment supports the idea that mums deserve the best, reflected in increased shopper penetration and sentiment for Mother's Day. Brands can cater to the desire for quality time with experiential gifts and family-oriented offers. ?? Easter treats will see more variety this year, with 3 in 10 opting for healthier alternatives. Gen Z is driving the demand for more diverse options (e.g., vegan, free-from), and at-home activities continue to rise, with cooking and relaxation gaining popularity. For the full picture, check out the Retail Occasions Q1 series article below ?? https://okt.to/ynbZUF

Cadbury UK has managed to win my heart with their recent campaign to celebrate their 200th birthday ?? The visuals are simple yet effective, with minimal design and a strong story-telling concept to mark the celebration. The real-life imagery tells their story straight away. Cadbury's has been in all our lives for as long as we can remember, so much so that they no longer need flashy visuals and cool typefaces to showcase their values, their brand is fully established and dominates the market already. I love that they've incorporated the milk glasses into the 200 years mark, they've managed to use just enough of the brand to know what this campaign is for in a glance ?? My fondest memories are the car trips in the UK and having to stop-off at the fuel station, but picking up a Cadburys cream egg as a 'treat'. I can't be the only one who did this [and still does]... #CadburyBirthday #CampaignConcepts #FamousCampaigns #MarketingStrategy #StoryTellingMarketing

LVMH ($332B) will be the first $1T consumer brand within a decade. Here’s why. LVMH owns 75 luxury “houses” (brands). You know most of them. Louis Vuitton Mo?t Hennessey Tiffany & Co Fenty Sephora Throw in some other 300-year-old French wineries, too. They invented the luxury aggregator game + remain numero uno. An LVMH acquisition is the ultimate sign of success. And their playbook clearly works. They know exactly the type of biz they wanna buy + the size to buy them at. They did €86B (~$93B) in Rev last year. At 69% Gross Margins! (That’s bigger than the GDP of Uzbekistan. And 100 other countries.) They’re the masters of compounding interest… + Making the right bets + Playing the long game. + Patience and discipline pay. #shopify

I am thrilled to share my first spec ad post for Ferrero Rocher! ??? Creating a visual story around indulgence, luxury, and a touch of golden elegance. Every bite is an experience, and I aimed to capture that in this creative. What do you think? CDA Academy #SpecAd #CreativeDesign #FerreroRocher #Marketing #luxury #Advertising #IndulgeInLuxury #SweetElegance #ChocolateIndulgence #TasteOfLuxury

LVMH Announces Departure of Sephora and Selective Retailing Head Chris de Lapuente Amid Executive Reshuffle THE WHAT???LVMH has announced that Chris de Lapuente, head of its selective retailing division, will be stepping down from his role on October 31 to retire. THE DETAILS?De Lapuente, who has been with the luxury group since 2011 as CEO of Sephora, played a crucial role in the division’s success, which includes the Parisian department stores Le Bon Marché and La Samaritaine, as well as DFS, the luxury travel retailer. THE WHY???As #LVMH faces a softer luxury market post-pandemic, this transition is part of a broader executive shake-up following the earlier departure of Antonio Belloni. Stephane Bianchi, who succeeded Belloni as deputy CEO, will oversee the heads of Sephora, DFS, and Le Bon Marché moving forward. Source:- https://lnkd.in/gvar6R9J #latestnews #latestarticle #trendingnews #trend #topnews #todaysnews

What’s my favourite part of the job, you ask? Ok, you didn’t ask, but I’ll tell you anyway. What I love doing, more than anything, is idea generating with brands, especially for their big announcements to the centre. As soon as we have the confirmation for an upcoming brand, it’s as if I can see exactly what I’m going to do, what sound I’ll use, and by the end of the meeting, I’ve already come up with at least 10 sets of copy possibilities all ready to fire away in my brain. Working directly with brands to explore curated announcements and building that excitement with our audience is incredibly fulfilling! Especially when you see it pay off with floods of comments and thousands of likes?? Building hype, creating engaging conversations and bringing back Meadowhall as the go-to destination: THAT is what I love to do. It has been such an incredibly busy and amazing year for Meadowhall, with so many new openings I’ve lost count?? Some of my favourites to work with this year: ????Zara ????Frasers & Sports Direct ????Batch’d ????and our latest, Bershka Excited is an understatement for our upcoming retailers, including Whittards, Castore and SpaceNK - with even more to come next year! It is truly the best time to be at Meadowhall - watching it grow back to its full potential. They say you shouldn’t wish your time away, but I would be lying if I said I can’t wait until this time next year? See what we’ve just released today to announce Bershka ???? https://lnkd.in/dBncJkgT #meadowhall #bershka #marketing #retailmarketing #socialmediamarketing #retail #retailsocialmedia #storeannouncement #announcement #engagement #shopping #shoppingcentre

Color psychology in branding is pivotal, shaping consumer perceptions and emotions. Red evokes passion and urgency (e.g., Coca-Cola), while blue signifies trust and professionalism (e.g., IBM). Green suggests growth and health (e.g., Starbucks), yellow exudes optimism (e.g., McDonald's), and orange combines energy with affordability (e.g., Nickelodeon). Purple denotes luxury (e.g., Cadbury), black embodies sophistication (e.g., Chanel), and white symbolizes purity (e.g., Apple). These color choices resonate with target audiences, effectively conveying brand personality and values. #brandpsychology, #branding, #colorpsychology, #marketingmaterial, #creativedesigner, #creativedesigning, #branddevelopment, #cocacola, #starbucks, #ferrari, #dell #ford, #wholefood, #branding

After reading this article on LVMH’s decreasing #champagne sales, my inner brand strategist got to work instantly. Is this an opportunity to shift the perception of champagne being reserved only for grand celebrations to being a symbol of acknowledging and celebrating everyday achievements? How about designing a #marketingcampaign called, “Pop the Little Joys”? Whether it's sticking to a new habit, finishing a project, or simply making it through a tough week, these moments deserve to be celebrated just as much. And that’s where champagne comes in — as a means to celebrate a tiny but significant milestone. After all, isn’t life a collection of these remarkable little moments? I would love your feedback! Would the campaign resonate with audiences? What are the risks involved? What are some other ways to tackle the champagne sales problem? https://lnkd.in/dU6hS3-y

Estee Lauder, a luxury icon, just launched its own storefront on Amazon marking a shift for a brand that traditionally avoided perceived low brow commerce. It’s a clear sign that even exclusive brands are recognizing the power of discovery and convivence from marketplaces like Amazon. ???? Consumers expect convenience. Whether luxury or mainstream, your brand must embrace the full spectrum of digital commerce platforms from DTC, retailers, and Amazon to stay relevant, engage new audiences, and fuel growth. ?? #DigitalTransformation #Ecommerce #GrowthStrategy #Leadership #digitalcommerce https://lnkd.in/eYAkganb

This article comes out on the heels of a post I made yesterday. Not directly related- but outside of the ever evolving retail landscape and the move to shop online as Matt Garfield stated, department stores such as Macy's have been known to offer a vast amount of categories and sku's and a more than confusing promo pricing strategy. This almost always leads to an overwhelming shopping experience for the customer- especially if you are trying to attract a digitally savvy consumer as a way to evolve. More consumers are choosing quality over quantity and brands and companies that are experts in their specific niche. That niche??, however, could be anything as long as its claimed, proven, and executed with excellence. ?? From a product category, to specific manufacturing processes, to their in store experiences, all the way to offering amazing value at the right time at the right prices ** ?? aka off price. Cheering Tony Spring and the Macy's team on as they build their bold new chapter. Amy Pocsik Brenda M. Salamone Sally Marrer Meghan Houle, ACC #retailstrategy #retailinnovation