Traffic is vanity. Conversions are sanity. (Sorry, we couldn't resist.) A content-rich #B2Bwebsite with high traffic sounds like a win — until you realize those visitors aren’t becoming qualified leads. That was ESOP Partners’ reality until they made one fundamental shift in their website strategy: truly aligning their site UX with their buyer personas/journeys. 4 Website Architecture Shifts That Drive B2B Conversions ??? 1?? Stop leading with capabilities. Start with user pathways mapped to buyer needs and knowledge levels 2?? Frame technical content within your prospect's context and timeline 3?? Consider how you name and position conversion offers. Are you creating confusion or clarity? 4?? Design content flows that answer the user’s next few questions — before they have to ask See how these changes drove a 900% lead increase for ESOP Partners. #B2BMarketing #WebsiteOptimization #UserExperience #CRO https://hubs.li/Q02YHM-Y0
