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Learn how L’Oréal Professionnel empowered independent salons to attract new clients with supplier-funded campaigns, creating stronger partnerships and increasing bookings. https://lnkd.in/eVFvKYCg #BeautyMarketing #CaseStudy #ConsumerProducts #ConsumerProductsAdvertising #ConsumerProductsMarketing #LocalAdvertising #DigitalMarketing #LocalSocialAdvertising #SocialMediaAdvertising #FacebookAdvertising #TikTokAdvertising #InstagramAdvertising #SocialAdvertising #SocialMediaMarketing #ChannelMarketing #FieldMarketing #TradeMarketing #ConsumerBrands?

Exposure is the #1 reason why I ?? event marketing, especially for brand positioning. Showing up and being visible, even if you're not exhibiting, is critical to becoming a known commodity in the manufacturing world. For the decision-makers we asked in our research (linked in the comments), they cited Product Exposure, Increased Brand Awareness, Increased Sales, Networking Opportunities, and Building Credibility as key benefits of event marketing, and we 100% agree with the findings. We've done it ourselves as part of narrowing the focus of our work to manufacturing and industrial clients, and the first time someone recognizes you from another event is pure magic. Helping > Selling, every single time. It's 2024, we're being sold in some form every second of every day, which makes a helpful and curious approach stand out even more amidst the cacophony of elevator pitches vying for our attention every day. People will struggle to remember a single thing you said, but they will remember how you made them feel. Did you make them feel heard? Did you make them feel at ease? Did they learn something from you? That will stick with them long after the event is over. #b2bmarketing #eventmarketing #helpingnotselling #manufacturingmarketing

Advice Needed: Im considering the possibility of exhibiting at the White Label Expo in the future. This would be for the beauty sector hemp/CBD products. Before I recommend it to my client, I’d love to get some feedback from those who have participated in the past: 1. Exhibitor Experience: How was your experience as an exhibitor? Was the event well-organized and attendee traffic satisfactory? 2. Target Audience: Did you find that the expo attracted the right kind of audience for your products? How were the networking opportunities? 3. ROI: Based on your experience, was the return on investment (ROI) justifiable? Were you able to generate meaningful leads and partnerships? 4. Competitor Presence: How strong was the presence of competitors? Was there a good balance of industries represented? 5. Insights and Trends: Were there valuable insights and trends presented that could benefit a company in the hemp CBD beauty sector? 6. Recommendations: Would you recommend this expo to others in our industry? Why or why not? Any insights you could provide would be incredibly helpful. Thank you ?? #BeautyIndustry #Hemp #Networking #BusinessDevelopment #cpg #beautybusiness #contractmanufacturer

Explore the multifaceted value trade shows bring to businesses, from direct sales to long-term brand building. Understand how to leverage events for comprehensive growth. #TradeShowAdvantages #BusinessGrowth #EventStrategy

BeautyBusiness Tip of the Week: Maximise Your Brand’s Growth with Trade Shows!???? Trade shows aren’t just events—they’re powerful tools for scaling your beauty business. By showcasing your brand and products at these gatherings, you can: ??Gain Valuable Feedback: Learn firsthand what customers and industry professionals think of your offerings. ??Generate Leads: Connect with potential clients and partners who are genuinely interested in your brand. ??Build Relationships: Meet your customers face-to-face, forging stronger, more personal connections. Incorporating trade shows into your marketing strategy provides an unmatched opportunity to enhance visibility, gather insights, and grow your customer base. Make them an essential part of your business journey! Have you explored the world of trade shows yet? Share your thoughts below! ????

Are you in the food business and looking to make a big impact at exhibitions? This video shares the top 8 strategies to help you maximize your sales and visibility at food exhibitions. Learn how to attract more customers, showcase your products effectively, and boost your brand's presence! ?? What You'll Discover: - Eight powerful strategies for succeeding at food exhibitions - Tips for creating eye-catching displays and engaging with visitors - Insights into making the most of networking opportunities to grow your business ?? Read the full blog for detailed insights and additional tips: https://shorturl.at/n3Dvu #deAsraFoundation #FoodBusinessSuccess #ExhibitionTips #MaximizeSales #FoodExhibitionStrategies #BoostYourBrand #GrowYourBusiness #NetworkingTips #CustomerEngagement #ProductDisplay #BusinessGrowth #FoodExhibitions #MarketingTips

I’ve compiled a list of major industry events and trade fairs across 12 specific niches, detailing when and where they’ll take place and including the official websites. The niches include: ?? Beauty & Health | ?? Supplements | ?? Fashion | ??? Home Furniture | ?? Pet | ?? Food & Beverage | ?? Luxury | ?? Automotive | ?? Electronics | ?? Jewelry | ???♂? Sporting Goods | ?? Toys & Hobbies This list will help me make intentional, strategic decisions about which events to attend this year, balance my offline strategy, and maximize opportunities. If this could also help you—or someone you know—I’d be happy to share it! Who knows, maybe we’ll even meet for a beer somewhere in the world. ?? To receive your copy of the 2025 Event Calendar: 1?? Leave a reaction to this post 2?? Comment “EVENTS” so we can reach others who might benefit too. Note: We need to be connected. #DTC #ecommerce #events

Explore the multifaceted value trade shows bring to businesses, from direct sales to long-term brand building. Understand how to leverage events for comprehensive growth. #TradeShowAdvantages #BusinessGrowth #EventStrategy