No offense to wordsmiths and agency creatives everywhere – including our very own – but when it comes to taking a quick glance back and an even quicker one into the future, it'd be difficult to top one particular author whose writings seem to capture the most attention around this time every year. "It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair..."
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From Chaos to Clarity: Unearthing Genius Amidst the Absurd! Discover how we uncover remarkable insights in the most unexpected situations in our latest blog post: [Finding Genius in the Absurd](https://lnkd.in/dmQxkC8S)
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When is something truly complete? As creatives, we’ve all faced this dilemma. Just when we think we’ve finished a project, that inner voice starts whispering: “But what if you just tweak this one thing?” This endless cycle of refining and reimagining is part of the creative process—and it’s what makes our work both exciting and challenging. In our latest blog, we dive into the psychology behind why creatives struggle to let go, the balance between perfection and progress, and when to finally hit publish. ???? Curious to know more? Click the link below to read the full piece! https://lnkd.in/gFQrt5_E
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The wonderful thing about the internet is the long tail nature of content. Take this great talk from Sille Krukow about #BehaviourChange. It's practical, tactical, relevant and interesting. Yes, it's 10 years old, but good content always ages well! https://lnkd.in/gaXV9Yxz
Design to nudge and change behaviour: Sille Krukow at TEDxCopenhagen
https://www.youtube.com/
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Don’t get me wrong… I’m a big fan of the smart, pithy, insight-driven creative headline. ‘Hello Boys’, ‘Labour’s Not Working’ to cite a couple of classics (that also show my age!!). But sometimes, there really is no substitute for clear, simple and direct communication. (FAOD: this sign is certainly insight-driven but I suspect that wasn’t top of mind when the crayon hit the blackboard!). #communication #marketing #insight #fractionalCMO #growthmarketing
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My latest newsletter for heartfelt creatives comes out today!
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Creating culturally relevant content at scale is no small feat. This inspiring and powerful 3-step model (Think, Shape, Deliver) speeds up go-to-market by 3x and cuts asset costs by 30%, all while balancing global consistency and local relevance. A smart strategy for brands looking to grow globally! #MulticulturalIngenuity #GlobalConsistency #LocalRelevance #ContentStrategy #Profitability
Curious about how to make your content culturally relevant, both at speed and at scale? In this video interview, Jerome Houdry reveals Datawords’ strategic three-step model: 1?? Think 2?? Shape 3?? Deliver. Learn how we drive profitability with a 30% reduction in asset costs and a go-to-market speed that's 3 times faster, all while maintaining global consistency and enhancing local relevance. ?? Watch the video to discover how our approach turns global challenges into business opportunities, elevating your brand’s performance worldwide! #MulticulturalIngenuity #GlobalConsistency #LocalRelevance #ContentStrategy #Profitability
Jér?me Houdry, CRO, Datawords Group - Think, Shape, Deliver - #AI
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When courting the reader, there's no choice but to try to understand the reader's needs, concerns, fears, aspirations. Lovely to see the growing emphasis on, and deepened understanding of user-centricity. As for games and news - haven't we always enjoyed the good ole crossword puzzle in our printed papers? #designthinking #UXresearch
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“Think about one person in your audience – not a persona but an actual person – and write a letter to them.” Great advice on how to approach any piece of writing from ex-journalist turned marketing luminary Ann Handley. She was speaking at tonight's You Are The Media online event, expertly hosted by Mark Masters. The subject was Sharpening Your Creativity in 2025. We learned what place AI has in Ann’s creative process (she doesn’t think you should necessarily take Claude’s literary criticism to heart) and she reaffirmed her view that “home-made commands a premium”. #ContentCreation #Creativity2025
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