Locality的动态

?? The new version of Media Disco is LIVE! ?? Our simplified media buying platform is specifically designed to help mid-market advertisers find partners and launch activations without paying high campaign-related fees. If you are: ?? A mid-sized business looking to launch high-impact campaigns, we’re here for you. We’re your go-to planning and buying resource for CTV, OTT, mobile, OLV, digital audio, rich media, out-of-home, gaming, experiential, shoppable, contextual, display, and then some… OR ?? A media partner looking for a way to easily offer your capabilities to the highly fragmented mid-market without having to scale your operations Then we should talk! You can read more about us in the press release below or drop us a DM to chat. #media #mediaplanning #mediabuying #innovation #advertising

When marketers use CTV advertising solely as a brand awareness play, they're doing it wrong. Due to the digital and programmatic abilities inherent to? CTV, it’s entirely possible to design full-funnel campaigns that retarget viewers across other devices. What’s more, with the right attribution and measurement tools, brands can map the customer journey every step of the way and quantify ROI. Here’s how Strategus partnered with the Arkansas Tourism Board to do just that. #programmatic #connectedtv #advertising

#CTV offers brands powerful benefits—from business outcomes to expansive reach —?and our recent study highlights advertisers' top priorities. Working with a trusted provider with extensive direct connections to premium inventory can streamline media buying and provide the necessary reach and scale that advertisers need. https://lnkd.in/eww6Bnbv

?? What’s driving the next wave of digital advertising success? One Word: DV360 Today’s top brands thrive by running campaigns across multiple channels and formats—from video to display, mobile to connected TV. DV360 brings all of these together into one unified platform, giving you: ? Seamless campaign management across multiple touchpoints ? Smarter optimization with AI-driven insights ? Access to premium inventories for every audience ? Cohesive brand storytelling across channels for lasting impact It’s time to rethink your digital strategy and unlock the power of integrated campaigns. Curious how DV360 can amplify your advertising game? Let’s chat! ?? ?? [https://lnkd.in/gH3Cpu_M] #DigitalAdvertising #ProgrammaticAds #DV360 #MarketingStrategy #AdOptimization #Branding

In her latest for AdMonsters, Amy Leifer, Chief Advertising Sales Officer, navigates our ever-evolving media ecosystem, from conquering CTV like a pro to leaning into innovative new ad formats. Read more on what marketers should keep in mind and how to prepare for the year ahead. #ctv #advertising #innovativeadvertising

?????????? ???? ???????????????????? ?? ???? ?????? ?? ?????????? ????????????: ?????????????????????? ????. ???????????????????????? Let’s jump right back in to my Mad Men vs. Modern Dynamics series, pick up where we left off — media buying! In my opinion, this has been one of the most dramatically transformed areas in advertising; from Print & TV to Programmatic & Social. In the 'Mad Men' era, it was all about print ads, billboards, radio and TV spots. Deals were struck over lunches, and a good relationship could secure prime placement and better rates. Today, media buying is dominated by programmatic advertising, where algorithms decide in milliseconds where our ads will appear, and real-time bidding has turned the entire landscape upside down. Social media platforms offer hyper-targeted ads that track user behavior, delivering messages right when it matters most. Interestingly, even radio and TV spots have adapted. Traditional airwaves are now competing with streaming platforms and podcasts, where digital ad placements are just as precise and data-driven as social media. What a transition ! #?????????????????????????????????? #madmenvsmoderndynamics #mediabuying #programmaticadvertising #digitalmarketing #Ad #advertisingshift #marketing #evolution #radio #TV #ads

Linear TV is the world of brand awareness advertising. The promise of CTV advertising is moving closer to its performance marketing cousins. While challenging, it is possible to think of advertising on TV through a performance marketing lens. Today we talk a little bit about this. https://lnkd.in/eD6agzkn

Struggling with rising ad costs? Time to give Performance TV a shot! ?? Reach new audiences and drive real results with TV ads that act like your best digital campaigns. It's not just for the big brands anymore – advancements in tech mean even smaller players can get in on the action. ?? Curious how TV can fit into your marketing mix? Then check out our latest blog post ?? https://lnkd.in/dmh2KNPC?

Ad spend is set to soar 16% in 2024 driven by CTV's deep reach into U.S. households ?? Ad-supported CTV is preferred by 80% of viewers, with CPG and retail leading in digital video investment. From targeted B2B campaigns to influencer-driven strategies, learn the latest trends reshaping advertising. Read the full article here?? https://hubs.ly/Q02DKBFv0 #DigitalVideo #Advertising #MarketingTrends #AdTrends

Congratulations to our very own Tyler Milner, Digital Business Director here at Generation Media, on his first published article in Toy World Magazine!?? ? Tyler provides some fascinating insights on media consumption trends from his years of experience working in the digital landscape, and how this is changing company's media strategy as well as where they allocate their spend across each platform or channel.? ? Please head to the link below to read more useful insights that may help how you should be splitting your budgets.????