INVISIBLE COLLECTIVE的动态

Streamers and networks have pledged to invest in more content from marginalized filmmakers after seeing the McKinsey study on how Hollywood forfeits up to $30 billion annually due to racial inequity. However, when presented with titles from underrepresented filmmakers, they often respond that they only want titles with highly recognizable casts. They justify this practice by pointing to data they won't share, but what they don't tell you is that they don't invest in marketing campaigns promoting titles with new faces. How can these films succeed or meet expectations if they don't receive the same treatment or strategy? How do you become a recognizable face if you don't get the opportunity? Essentially, you're asking these marginalized filmmakers to secure stars like Kevin Hart, Michael B. Jordan, Zoe Saldana, Sofia Vergara, Priyanka Chopra, and Constance Wu. Make it make cents!

Film is the perfect medium to tell your story ?? A promotional film showcases your company's personality and the unique traits of its people, creating a deeper connection with your audience. People buy from people, and by showcasing your team, products, and services, you build trust and familiarity. Here are our top five tips to get you started! ?? Read more ?? https://lnkd.in/eyyEhgHf #ExperienceIsEverything #PromotionalFilm #Storytelling #CompanyCulture #ConnectWithAudience #BusinessTips

When you take a step back and see your vision is finally a reality!! When creating Pink Panda Productions I always had the vision of getting creatives together to make something super special for businesses ?? Last week I got to see that in action ?? Looking forward to sharing more about this awesome project ???? #DigitalMarketing #ContentCreator #BusinessDevelopment

Apple released their 2023 holiday film last week (link below) and it is brilliant.?Created by TBWA/Media Arts Lab, directed by Lucia Aniello, and animated by Anna Mantzaris, the film is a masterclass in storytelling that achieves its profound effect by putting the human story first and the brand story second. ? The piece positions Apple's products as devices that empower the main character's creativity and play a role in her journey without claiming credit for her art or her personal growth.?But, the products are not front-and-center.?Their integration is so subtle you might not even recognize their placement on the first watch-through. ? This "we might have played a small role, but hey, we can't take credit" approach is hard to do!?Especially because, as corporate storytellers and marketers, our instinct is to make our brand the hero in every story.??That's appropriate more often than not, especially from a traditional marketing perspective. ? But when a story is about something other than a brand, when it's about real human situations and relationships, it connects more deeply, more authentically, and more memorably with its audience.?And because of that, it's worth asking yourself if your own corporate storytelling could benefit from Apple's approach, at least occasionally.? ? This "Story before Brand" approach should be reserved for special circumstances (such as the Apple film), but when done right it has the potential to generate a more profound, more persistent, and potentially more valuable connection to your customers than traditional marketing allows. #storytelling #story #brandedcontent #apple #videocontent #creativity

From Vogue's '73 Questions' series to classic CollegeHumor originals, chances are, you've seen the work of Vincent Peone before. I spoke with Vince about his start in sketch comedy, becoming an Emmy-winning commercial director, and his ambitions to push the boundaries of branded entertainment with ArtClass. Read the full interview below: LBBonline - Little Black Book

Were there any Super Bowl ads that made you LOL? I was lucky enough to watch the game with 3 other comedians, so nearly all of the laughs came from our own twisted jokes, but I don't want to be banned from LinkedIn, so I won't share those here. We all agreed that the State Farm commercial with Arnold Schwarzenegger mispronouncing “neighbor” to the ire of the director was the most structurally sound use of comedic storytelling for three reasons: 1. The joke is established within the first 25 seconds. 2. They escalated the joke logically from “neighbor” to other words ending with the “er” sound (labor, brr, concealer, etc.) in a quick hitting montage ending with “chopper,” of course. From a writing standpoint, the group brainstorm that had to come with this was probably so much fun. 3. The Danny DeVito appearance wasn’t some forced celebrity cameo that took away from the joke. My only critique is that the ad should’ve ended with the “backstabber” punch, rather than the CGI’d young Arnold. Which ad hit the mark for you? #superbowl #advertising #funny

Joe Aragon: The Cinematic Journey Of 'Cinema Joe': Los Angeles native Joe Aragon has transformed his lifelong passion for film into a thriving creator career as "Cinema Joe." His popular "House of Cinema" podcast and social media profiles offer candid cinematic commentary, born from a genuine love of movies rooted in his upbringing near Hollywood. Though initially only a casual hobby with a friend, the pandemic spurred Joe to pursue content creation full time. He soon found viral success around Halloween 2020 with horror movie reviews. However, Joe is quick to acknowledge the disappointment and frustration creators face, emphasizing persistence despite setbacks. Now with a growing audience, he maintains integrity by rejecting paid reviews and carefully vetting brand deals. Joe urges aspiring creators to brace for failure and push forward doing what they love. His goal is to showcase cinematic diversity, guiding audiences beyond the mainstream. Through honesty and open-mindedness, Cinema Joe hopes to demystify Hollywood and inspire fans to keep discovering. ???? Read the full story by clicking here: https://lnkd.in/gmchuewK #InfluencerMarketing #Influencer

If you have children/teenagers in your house you will have heard of Brandon B. He has a huge subscriber base of over 9m and creates and exposes mind-bending videos. His top 5 Shorts alone have over 2.1 BILLION views ?? Check out his interview today on BBC News: https://lnkd.in/ejS5FiDi It was interesting to hear Brandon's view on ensuring you grab and withhold the attention of your audience on YouTube... "I don't even think we have 3 seconds to engage our audience anymore. The first singular frame of your video is the most important for your audience to decided if they want to or don't want to watch" Brands should take heed. The biggest challenge for brands on YouTube is capturing and retaining an audience's attention. From a scroll stopping thumbnail to the first enticing frame of your content, everything should be focused on knowing your audience deeply and what they want to watch. #youtube #youtubemarketing #viralcontent #digital

Ever notice how our brains are like little movie directors, spinning vivid scenes of imagination? ???? We're visual creatures, thinking in images more than words. So, if you want your business to tap into that mental cinema, it's time to ditch the old-school pamphlets and embrace the power of video marketing! In a world where attention is the ultimate currency, businesses need to be the directors, not just narrators. Engage your audiences with visuals that linger, scenes that resonate, and turn your product or service into the star of their mental show. Because, let's be honest, when was the last time you daydreamed about a billboard or a paragraph of text? ?? #videomarketingworld #videomarketingtraining #videomarketingtools #videomarketingtips #videomarketingstrategy #videomarketingservices #videomarketingservice #videomarketingsecrets #videomarketingpower #videomarketinghelp #videomarketinghacks #videomarketingforbusiness

Step into the captivating world of Matticulous Media as we unveil the magic behind the scenes of some of our film projects! ?? Join us on an exclusive journey where inspiration meets ambition, and dreams are transformed into reality. In this special behind-the-scenes feature, we invite you to witness the passion, dedication, and creativity that fuel our filmmaking process. From scriptwriting to set design, cinematography to post-production, every aspect of our projects is meticulously crafted with love and care. We believe that inspiration and ambition are the driving forces behind every successful endeavor. No dream is too big, no challenge too daunting, as long as you keep pushing forward and doing what you love most. So, whether you're an aspiring filmmaker, a passionate artist, or simply someone with a dream in your heart, let our behind-the-scenes adventure inspire you to never give up on your dreams. Remember, the path to success may be long and arduous, but with perseverance and a steadfast belief in yourself, anything is possible. Don't miss out on this exclusive peek behind the curtain—subscribe to Matticulous Media on YouTube & Instagram today and join us on our extraordinary journey of creativity, passion, and endless possibility. Together, let's bring our dreams to life! ? To book your project with the MOST PASSIONATE PEOPLE, contact us at [email protected] #BehindTheScenes #MatticulousMedia #DreamBig #NeverGiveUp #FilmmakingJourney