A reason to spend the weekend at your local Last night, we raised a glass to the 2nd Annual Launch of Fusion Pale Ale - a beer with purpose, crafted by industry leaders to support the UK’s independent pubs after a tough January. At the forefront of this project is David Beattie, our Senior Client Director. Every great initiative needs a captain, and David steered this with heart, driven by one alarming fact: 34 pubs close every month. At this rate, by 2035, the UK could lose every independent pub. That hit hard. And it sparked an idea to create a lifeline for our locals by supplying a great tasting beer at cost - giving them a great margin on all Fusion sales. David’s passion for the industry isn’t just in this project - it spills into the work he does every day for our brilliant drinks clients. His drive for change lit the spark, but it’s the amazing partners and venues that keep it burning. We’re proud of David. We’re grateful for every partner who’s backed this. And if you’re wondering how you can help? It starts with a pint. Find Fusion near you ?? www.fusion.beer Track Brewing Company Yakima Chief Hops Crisp Malt White Labs Inc
Congrats David & all those involved with the project. The beer tastes great and I wouldn't like to imagine a UK with no pubs except from spoons ??
Cheers to that ??
Great work all. The beer was dangerously good. Here's to next year!
Errh, is that you Dave? David Beattie
Great work David Beattie and the team. Properly nice beer too.
Fantastic job David Beattie! Been a lot of hard work but totally worth it.
Great work David Beattie
Senior Client Director at Continuous.
3 周A massive thanks to all involved internally and externally, not least Luke Kulchstein at YCH Already looking forward to opening a can of Fusion at 5pm!