Understanding customer behavior is pivotal for success. In this episode, Justin is joined by Austin to break down all the details of Amazon's new path to purchase data module. They offer their expertise on how this essential data not only aids advertisers in comprehending multi-step conversion paths but elevates the value of Amazon's multi-touch attribution model. A preview of their conversation:? ??Amazon's path to purchase data provides insights into the top five conversion paths ensuring a comprehensive understanding of the customer journey. ??The episode emphasizes the limitations of Amazon's last-touch attribution model and the potential of multi-touch attribution for holistic strategy development. ??Discover how various ad types, from sponsored products to DSP ads, interact and contribute to effective conversions. ??Get familiar with navigating the path to purchase module to unlock detailed analytics, including sales, new-to-brand purchases, and previously untracked touchpoints. ??Learn how adjusting ad strategies based on path-to-purchase findings can optimize brand discovery and conversion rates. Full episode is linked in the comments! ??
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