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Who's ready for the e-commerce Super Bowl?? Black Friday and Cyber Monday are just days away, and now is the time to make sure all your campaigns + creatives are ready! The BTR team has assembled all their tips and tricks for a successful weekend, from budget and bid management to holiday keyword research strategies. Here's a preview of what the guide covers ?? What should advertisers expect to see leading up to Black Friday/Cyber Monday? ?? Daily ad spend to exceed 100% of normal spend ?? Increased competition for top ad placements ?? Huge spikes in site traffic, especially for seasonal categories ?? Gradual ramp-up in sales this week then a sharp drop-off post-event What does KWR look like in preparation for BF/CM? ?? Focus on top-performing keywords where you already have rank ?? Consider Amazon's deal and holiday lists for keyword inspiration ?? Think about what customers are searching for at this time and tailor your keywords to fit their needs What additional tips are beneficial during this time? ?? Boost spending on awareness campaigns this week to ensure your brand is top-of-mind ?? Update ad creative, copy, and headlines to align with the event ?? Concentrate your spending on a small subset of key ASINs What did we miss? Let us know any additional questions you have!