Agenda的动态

In the dynamic world of business, CEOs and Presidents are increasingly recognizing the critical role marketing plays in driving growth, building brand equity, and establishing competitive advantage. Here are ten marketing priorities: https://ow.ly/ULZT50SxZuV #CEO #CEOs #Executives #Marketing #Business #Branding

Execution is pointless without strategy. “We are increasingly the victim of ‘tactification’ in marketing. We obsess about the tactics - the execution - with little or no thinking about the strategy that should precede and guide those tactics. NEON leaders are bringing strategy back into marketing. And that has to be a good thing!” A great testimonial for NEON Leaders from Mark Ritson Looking to figure out what your strategy needs to be? Get in touch. Jennifer Woollford Karen Dalgleish Saba Ahmad Michelle Roberts / Brand Strategist Simon Large #community #opentalent #marketingstrategy

In the dynamic world of business, CEOs and Presidents are increasingly recognizing the critical role marketing plays in driving growth, building brand equity, and establishing competitive advantage. Learn more here: https://ow.ly/rc3c50R8Fuf #CEO #Presidents #Corporate #CMO #Marketing #MarketingTips

?? Tip #3: Long-Term Brand Building Insights from Gary Vaynerchuk's "Day Trading Attention". While staying agile with your marketing is crucial, investing in your brand building strategy is equally important. You need to balance between short-term tactics and your long-term marketing strategy. Actionable Tip: Develop a comprehensive marketing strategy that includes both immediate, attention-grabbing, lead-driven campaigns and sustained efforts that build your brand over time. I feel so strongly about the importance of a balanced marketing strategy that I'll be writing an article on this topic soon. The key is balanced, not just reactionary, which tends to take over if there isn't a long-term strategy being followed. Stay tuned! #Marketing #MarketingStrategy #BrandBuilding #DigitalStrategy #ConstructionMarketing #GaryVaynerchuk #DayTradingAttention #BusinessGrowth

We've all faced or continue to face "performance vs. brand" debate at some point in our careers, trying to balance short-term ROI with long-term brand growth. Mark Ritson's article in Marketing Week dives deep into why the concept of "performance branding" doesn't work and stresses the importance of separating brand-building from performance marketing. It’s a reminder that merging the two can weaken both efforts. It’s a tough argument to navigate, but it’s one that shapes our strategic thinking. Check out the full article here: https://lnkd.in/dQ96WwEx

?? ?????????????????????? "?????????????????? ???? ?????????? ?????????? ??????????????" ?? In an era where time is as precious as insights, we're thrilled to launch our video series that distills the essence of branding into bite-sized wisdom. "Marketing in About Sixty Seconds" is your go-to for quick, powerful take on the strategies that make brands survive and thrive. ?????? ?????????????????? ??????????????? "?????? ???? ?????? ???????????????????? ?????? ?????????????????? ???????????????? ???????????????? ???? ?????????? ???????? ?????????? ??????????????????????." This isn't just marketing chatter; it's about constructing an identity as robust in functionality as it is rich in emotional resonance. We're unpacking the secrets to a positioning strategy that captures minds and wins hearts, all in the time it takes to enjoy your morning coffee. ???????? ?????????? ???? ?????? ????????. ??????????, ??????????, ?????? ???????? ???????? ?????????????????? ???????????????? ???????? ????????????, ????????. https://lnkd.in/gF2kyT69 #Marketing?#BrandPositioning?#BelovedBrands ?? I’m ???????????? ??????????????????, founder of Beloved Brands, and my role is to make marketers smarter. ?? ?? I post something daily on LinkedIn that will get you to think differently about marketing. Follow me on LinkedIn:?https://lnkd.in/gfXyFCZ8 ?? Our ?????????????? ???????????? playbook has received 85% five-star reviews and called "the cheat code for brand leaders" You can find on Amazon?https://lnkd.in/ep2W_Nh5?or Apple Books?https://lnkd.in/enqY59jr ?? Explore how our Marketing Training can make your marketing team smarter so they produce better work that drives stronger results:?https://lnkd.in/gTcfiX4 ?? If you have questions, email me:?[email protected]

When an organization moves in every direction, marketing stalls out caught in the chaos. But when everyone aligns and moves forward together, marketing becomes unstoppable. Alignment doesn’t just drive momentum; it builds brand loyalty. A shared vision resonates from the inside out, creating a brand people trust and connect with. Alignment isn’t just a bonus; it’s the secret sauce to real impact. #Brandloyalty #Marketing #Sharedpurpose

Crafting a Successful Marketing Strategy. Here are 3 key things to remember 1. Set Clear Objectives: A strong marketing strategy starts with clear objectives and a distinct market position. It’s important to establish specific, measurable goals instead of vague aspirations. Your objectives should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. 2. Define Your Positioning: Your positioning should clearly articulate what makes your brand unique and valuable to your target audience. This clarity helps guide your marketing efforts and supports decision-making throughout your organization. 3. Focus on Effectiveness: Remember, having a focused strategy with well-defined objectives is much more effective than attempting to cater to everyone. For example, instead of a general goal like “increase brand awareness,” aim for something like “boost website traffic by 30% in the next quarter through targeted social media campaigns.” How ready is your team to take the steps that drive profitable brand growth? I mentor marketing leaders and train their teams in the fundamentals of brand management, empowering you to create more profitable brands. ?? Grab a copy of my workbook to evaluate how effectively your team embraces the strategic habits that foster brand and business growth. DM me for details or check the comments below for more information. #marketing #branding #MarketingStrateg #SMARTGoals

Crafting a Successful Marketing Strategy. Here are 3 key things to remember 1. Set Clear Objectives: A strong marketing strategy starts with clear objectives and a distinct market position. It’s important to establish specific, measurable goals instead of vague aspirations. Your objectives should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. 2. Define Your Positioning: Your positioning should clearly articulate what makes your brand unique and valuable to your target audience. This clarity helps guide your marketing efforts and supports decision-making throughout your organization. 3. Focus on Effectiveness: Remember, having a focused strategy with well-defined objectives is much more effective than attempting to cater to everyone. For example, instead of a general goal like “increase brand awareness,” aim for something like “boost website traffic by 30% in the next quarter through targeted social media campaigns.” How ready is your team to take the steps that drive profitable brand growth? I mentor marketing leaders and train their teams in the fundamentals of brand management, empowering you to create more profitable brands. ?? Grab a copy of my workbook to evaluate how effectively your team embraces the strategic habits that foster brand and business growth. DM me for details or check the comments below for more information. #marketing #branding #MarketingStrateg #SMARTGoals

Crafting a Successful Marketing Strategy. Here are 3 key things to remember 1. Set Clear Objectives: A strong marketing strategy starts with clear objectives and a distinct market position. It’s important to establish specific, measurable goals instead of vague aspirations. Your objectives should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. 2. Define Your Positioning: Your positioning should clearly articulate what makes your brand unique and valuable to your target audience. This clarity helps guide your marketing efforts and supports decision-making throughout your organization. 3. Focus on Effectiveness: Remember, having a focused strategy with well-defined objectives is much more effective than attempting to cater to everyone. For example, instead of a general goal like “increase brand awareness,” aim for something like “boost website traffic by 30% in the next quarter through targeted social media campaigns.” How ready is your team to take the steps that drive profitable brand growth? I mentor marketing leaders and train their teams in the fundamentals of brand management, empowering you to create more profitable brands. ?? Grab a copy of my workbook to evaluate how effectively your team embraces the strategic habits that foster brand and business growth. DM me for details or check the comments below for more information. #marketing #branding #MarketingStrateg #SMARTGoals