Our latest article introduces the "4 levers, 3 margins" approach to improving a brand's profitability. The 4 ???????????? are inputs that you can exert some level of control over: 1?? ??????????: can you raise prices without a significant hit on demand? 2?? ???????????????? ??????????: can you reduce product, freight, fulfilment or transaction costs without a hit on quality? 3?? ???? ??????????: can you improve your ad performance and spend less to acquire customers? 4?? ????????: can you trim OpEx and avoid unnecessary bloat? Improving one or multiple of these levers should lead to a better outcome for your 3 ??????????????. With Black Friday just days away, how are you expecting your P&L to shape up? https://lnkd.in/eRYsQxwW
