Google’s AI Search Assistant is Transforming How Outdoor Brands Connect with Customers Google’s latest feature, the AI-powered Search Labs Summary, is revolutionizing the search experience by delivering direct, tailored answers to user queries. For outdoor brands, this means an exciting opportunity to meet customers where it matters most: at the intersection of research and decision-making. Here’s why this matters: · Google is experimenting with shopping ad integrations into these summaries, paving the way for seamless research-to-purchase experiences. · While AI overviews might lower click-through rates by answering questions directly, they can also deliver more qualified traffic and better conversion opportunities. Ready to position your brand for success in the evolving AI-driven search world? Let’s start the conversation!https://hubs.li/Q033nGJK0
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How Google's AI Search Assistant will transform consumer journeys. Check out this post to see why it matters.
Google’s AI Search Assistant is Transforming How Outdoor Brands Connect with Customers Google’s latest feature, the AI-powered Search Labs Summary, is revolutionizing the search experience by delivering direct, tailored answers to user queries. For outdoor brands, this means an exciting opportunity to meet customers where it matters most: at the intersection of research and decision-making. Here’s why this matters: · Google is experimenting with shopping ad integrations into these summaries, paving the way for seamless research-to-purchase experiences. · While AI overviews might lower click-through rates by answering questions directly, they can also deliver more qualified traffic and better conversion opportunities. Ready to position your brand for success in the evolving AI-driven search world? Let’s start the conversation!https://hubs.li/Q033nGJK0
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"Imagine where every search ad is more than an offer, it's an Experience". ^It's almost like Google's been listening to us ??^ Call me a nerd, but I live for these Google Keynotes. This week, Google Marketing Live gave a deep dive into how they're integrating Gemini into more of their solutions (amongst other things). To my multifamily friends, there were 2 things that got my gears turning. ?? Short video links in comments below ?? 1.) Self Storage example - This was really cool to see. Not only for our self storage owners, but even more so as a glimpse into what's to come for our customers moving experience ?? ??. The ability to photograph furniture and belongings in a room, in EVERY room, and be matched with both a storage provider AND the proper unit size based on the images you provided. So cool! 2.) This second one hit home, because I grew up with a rock star mother who's been building brands for cosmetics and hair care for decades (and still crushing it!). Imagine where we can take today's content ?? Great community photography is something that can make or break your marketing and GTM strategy, but it's really hard for a community to keep fresh. Luckily, it's getting easier for us to bridge that gap with easy creative solutions to create more eye-catching placements utilizing simple in-platform generative AI. ?? ?? -- There were plenty of other things discussed. I recommend the the watch and would love to hear your thoughts -- #multifamilymarketing #paidsearch #googleads #AI
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Positively impacting P&Ls & the Planet. IrishGar.eth is also big on Web3, XRP, #CryptoRayRays & XPunks
A story well told by David Jones. If you are interested in a C-Suite Keynote or simply just to get the inside track on our OLIVER Ireland 2024 AI case study successes then please SHOUT. Alternatively SHOUT anyway and let's catch up for a ? or to watch some ?? . #HappyNewYearAll.
Not your average "2025... the year of....." post. ?? ?? ?? OLIVER Ireland parent company, The Brandtech Group, CEO and founder?David Jones was profiled in?The Times last weekend & it's a story well told. We all know AI is not new & that's why we have been on a 10-year journey to become the leading Gen AI marketing group. +40% campaign ROI results then do the talking for us. #Essential4MinRead #InhouseAgency #OLIVERireland #GenAImarketing #TheBrandTechGroup??Mark McCann Peter Conneely Paul Walshe Lee Douglas Serena Lawlor Gemma Galligan Jun Feng, ACCA, MSc
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Hotel marketers must adapt to AI-driven search trends to maintain top-of-funnel traffic. AI overviews now pull the most relevant information directly into search results, reducing traditional click-throughs. To stay competitive, hotels should optimize their content for AI by ensuring it's clear, authoritative, and tailored to individual user preferences, while also prioritizing security and trust. As personalized and AI-organized search results become more common, marketers should focus on local SEO, engaging rich media, and exclusive promotions to counteract the expected drop in traffic due to 0-click searches. With AI accuracy improving over time, continuous content refinement will be essential to ensure hotels remain accurately represented and competitive in this new search landscape.
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Digital Marketer | Helping B2B SaaS platforms to generate more organic leads through Search Engine Optimization.
Here’s MORE proof that Google’s AI can identify what's in your Google Business Profile photos (and how to use this to your advantage) ?? I’ve previously talked about photos’ direct impact on GBP rankings, especially with the new “Discover through photos” carousel. Now, I’ve noticed another photo-related feature you need to know. In the Google Maps app, when you click on a Place Topic in the reviews section, Google sometimes shows photos related to that topic. ?? Look at the video example below: A lot of the reviews mention the word “dog” positively, so Google created a Place Topic for it. When you click on it, Google now shows a carousel of pictures with the dog in question above all the reviews ?? From what I’ve seen, these carousels can feature pictures uploaded by both customers and the business. This is clear proof that Google’s AI understands what’s in your GBP photos. It’s also a sign that Google wants you to upload more pictures to your Business Profile ?? ?? Photo carousels, like the one in the Reviews section, keep users on your Profile longer. And as we know, engagement signals are really important for Google rankings. ?? Photos also tend to convert a lot faster than the text-based elements on your Profile because they serve as social proof AND they show aspects of the business and/or its products more accurately. ?? Takeaway: You NEED to upload more pictures to your Google Business Profile. They can improve your rankings, drive more conversions AND showcase your cute dog. #localseo #seo
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?? The New Era of AI in Travel Advertising: A Workforce of Innovation ?? Anthropic CEO Dario Amodei’s recent comparison of advanced AI systems to a "country of employees" signals a transformative shift. AI has evolved from being just a tool to becoming a vast, scalable workforce capable of revolutionizing industries—including travel marketing. Here’s what this means for the travel advertising space: ?? Unprecedented Personalization: AI can analyze global travel trends and individual preferences simultaneously, delivering hyper-targeted ads that speak directly to a traveler’s unique desires. ?? Always-On Advertising: Just like a nation never sleeps, AI operates 24/7, optimizing campaigns, testing creative variations, and responding to audience engagement in real time. ?? Localized Global Campaigns: With its ability to process massive datasets in multiple languages, AI can craft ads that resonate culturally with audiences worldwide, making global campaigns feel personal and relevant. ?? Efficient Resource Allocation: AI-powered predictive analytics ensures that travel marketers invest in high-performing ad channels, minimizing waste and maximizing ROI. ?? Dynamic Content Creation: AI as a "country of employees" means limitless creative possibilities—producing videos, visuals, and copy tailored to niche markets at an unprecedented scale. The implication is clear: in the travel marketing space, AI is no longer just a tool—it’s a transformative partner that can handle the complexity and demands of a globalized, personalized advertising landscape. At Travel Growth AI, we harness the full potential of this AI "workforce" to help travel brands scale their marketing efforts, delivering innovative and impactful campaigns that connect with audiences like never before. Read more: https://lnkd.in/eJc9PM7F How do you see AI transforming travel advertising in the years ahead? Share your thoughts! #AI #TravelMarketing #AdvertisingInnovation #Personalization #TravelGrowth
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Google Introduces Generative Image Tools for Demand Gen Advertisers ??? Google has rolled out new AI-powered generative image tools for Demand Gen advertisers worldwide. These tools allow advertisers to swiftly create high-quality image assets with just a few clicks. What's New? Generate More Like This Feature: Advertisers can now create similar versions of existing images that have shown strong performance. Importance of this: Efficiency: Leveraging AI for image creation saves time, money, and resources, making campaign management more efficient. Control: Advertisers maintain full control over which suggested images are used in campaigns, ensuring their final say over image selection. Expert Input Michael Levinson, Vice President and General Manager of Social, Local, and Vertical Ads, emphasizes the importance of advertisers' input: "Your knowledge and expertise are crucial to help Google AI generate images tailored to your business or client’s needs." Example: For an outdoor lifestyle brand selling camping gear, using prompts like 'vibrantly colored tents illuminated under the Aurora Borealis' can create appealing images for those shopping for camping trips to Iceland. Unique Content Google's AI ensures that each generated image is unique, avoiding duplicates. This means the generative image tools in Demand Gen create original and distinct content every time. Takeaway With these new tools, Demand Gen advertisers can create original campaign assets efficiently, maintaining control over image selection while benefiting from AI-powered creativity. ?? #GenerativeAI #PPCAi #GoogleAds
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AI is coming to local SEO in ‘25
Here’s MORE proof that Google’s AI can identify what's in your Google Business Profile photos (and how to use this to your advantage) ?? I’ve previously talked about photos’ direct impact on GBP rankings, especially with the new “Discover through photos” carousel. Now, I’ve noticed another photo-related feature you need to know. In the Google Maps app, when you click on a Place Topic in the reviews section, Google sometimes shows photos related to that topic. ?? Look at the video example below: A lot of the reviews mention the word “dog” positively, so Google created a Place Topic for it. When you click on it, Google now shows a carousel of pictures with the dog in question above all the reviews ?? From what I’ve seen, these carousels can feature pictures uploaded by both customers and the business. This is clear proof that Google’s AI understands what’s in your GBP photos. It’s also a sign that Google wants you to upload more pictures to your Business Profile ?? ?? Photo carousels, like the one in the Reviews section, keep users on your Profile longer. And as we know, engagement signals are really important for Google rankings. ?? Photos also tend to convert a lot faster than the text-based elements on your Profile because they serve as social proof AND they show aspects of the business and/or its products more accurately. ?? Takeaway: You NEED to upload more pictures to your Google Business Profile. They can improve your rankings, drive more conversions AND showcase your cute dog. #localseo #seo
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AI SEARCH ADS AND FAST FASHION SKETCHES: THE WEEK IN FASHION TECHNOLOGY The Interline: Web search - and with it the advertising and discovery engines that help fuel eCommerce - is undergoing a dramatic shift, leaving brands on uncertain footing. And an SNL skit exposes some uncomfortable truths about fast fashion shoppers. ?? Key Takeaways: ?? With little warning, Google’s global rollout of “AI Overviews” in search, and the integration of ads into those generated results, accelerates deep questions about how brands will be built and how products will be promoted and discovered in a new era of the web. ?? A parody ad for a fictitious fast fashion brand, aired on Saturday Night Live, prods at a raw nerve by reminding us that wilful consumer ignorance contributes as much to the negative impacts of fast fashion as the brands’ material choices, business models, and purchasing practices. ?? Google’s AI Overview rolls out, quickly gets ads, and challenges sellers to react to a new era of the internet. Following hot on the heels of Google I/O (which we profiled last week) the annual Google Marketing Live conference took place this week, and the Google Ad team announced many new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. Despite only recently rolling out the feature itself to a wider audience, Google has moved quickly to showcase ads directly in its AI Overviews, which are generative summaries that appear at the top of search results – and that can feature text, images, products, recipes, businesses, maps, and more, with links to original sources.? learn more: https://lnkd.in/g2WvQ8hK #ai #fashion #metaverse #investment #ecommeerse #retail #web3
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Applying this strategy to clients business and will let everybody know the impact of it soon
Here’s MORE proof that Google’s AI can identify what's in your Google Business Profile photos (and how to use this to your advantage) ?? I’ve previously talked about photos’ direct impact on GBP rankings, especially with the new “Discover through photos” carousel. Now, I’ve noticed another photo-related feature you need to know. In the Google Maps app, when you click on a Place Topic in the reviews section, Google sometimes shows photos related to that topic. ?? Look at the video example below: A lot of the reviews mention the word “dog” positively, so Google created a Place Topic for it. When you click on it, Google now shows a carousel of pictures with the dog in question above all the reviews ?? From what I’ve seen, these carousels can feature pictures uploaded by both customers and the business. This is clear proof that Google’s AI understands what’s in your GBP photos. It’s also a sign that Google wants you to upload more pictures to your Business Profile ?? ?? Photo carousels, like the one in the Reviews section, keep users on your Profile longer. And as we know, engagement signals are really important for Google rankings. ?? Photos also tend to convert a lot faster than the text-based elements on your Profile because they serve as social proof AND they show aspects of the business and/or its products more accurately. ?? Takeaway: You NEED to upload more pictures to your Google Business Profile. They can improve your rankings, drive more conversions AND showcase your cute dog. #localseo #seo
