WannaCinn的动态

Finally sitting and digesting what an incredible experience I had at The Fancy Food Show in New York last week! A huge thank you to the Specialty Food Association for organizing such a fantastic event. The energy, innovation, and passion for food were truly inspiring. Here are some of my highlights: ?? The General's Hot Sauce: Their innovative packaging design really stood out. As well as having a great product, they have a great mission, great cause, and it's ran by great people. ?? Sweetapolita: Absolutely loved Rosie Alyea's story and the way the brand's continuity is on point throughout their social media, website, and all the way down to the physical products. Every detail is thoughtfully curated, making it an aesthetic masterpiece. ??? HotnSaucy by Sam Davis-Allonce : Their booth presence was remarkable, and the quality of their products is something everyone needs to try. ?? Better Sour: I am a big fan of this brand and always impressed by their flavors and innovation within their category. They are definitely setting new standards for candy companies looking to play in the better for you space. ?? African Dream Foods: With Magnetic Creative's deep roots into the African market, I am always drawn to brands that do a great job encompassing the culture and flavor profiles. Southern Braai sauce is one of my love languages. ?? Trending Product Categories: Noticed a significant rise in interest around bone broth and honey. Exciting to see these categories gaining momentum and excited for Magnetic Creative to partner with a few to really capture marketshare and become leaders in the space. I met with so many other amazing companies, brands and people at this show, this was difficult to summarize. Looking forward to the next one ? #FancyFoodShow #SpecialtyFood #Innovation #FoodTrends #SFA #TheGeneralsHotSauce #Sweetapolita #HotNSaucy #BetterSour

The excitement for #Oktoberfest is brewing...and so are incredible opportunities for #beer brands! ?? Did you know that 55% of 25-34-year-olds are planning to celebrate Oktoberfest this year? Even weekly visitors to pubs and beer gardens are feeling the festive spirit, with a 10% increase in celebration plans compared to 2023. With more consumers ready to raise their steins, now is the perfect time for beer brands in the German #OnPremise market to refine their strategies and capitalise on this excitement. While sales by value have dropped 7% and total licensed premises are down 2.6% in the past year, Oktoberfest presents a crucial opportunity for brands to gain market share. Don’t miss out on this festive opportunity! ?? Read here to expand your brand footprint in the #German On Premise landscape: https://lnkd.in/g5X93Yj2 #CGAbyNIQ #beverageindustry #consumerinsights #brandshare #marketshare

It's time we level the playing field in the spirits industry. With access to Overproof's a database of over 2 million cocktail menus, I've identified a high-priority list of bars and restaurants in Chicago with Gin Martini on their menu—while filtering out major brands like Hendrick’s, Tanqueray, and Bombay Sapphire. ?? With this tool, you can level the playing field by pinpointing on-premise accounts that are an ideal fit for your brand. Whether you're looking to enter new markets or grow within existing ones, Overproof offers data-driven insights to guide your strategy. Ready to see how targeted insights can make a difference for your brand? Book a demo with me to learn more. #drinksbusiness #craftspirits #spirits #alcohol #data

#learning and #sharing with the #icecream industry: When pop culture meets ice cream! Ever traveled to a beautiful country where wealthy foreigners have flooded the market with their money and driven up prices, making it tough for locals and even tourists to “survive”? That's how it feels to me when celebrities dive into a food category like ice cream.? While it's all fair game, it seems a bit unfair to emerging brands that are bootstrapping their journey. This article in a nutshell: - New and first store opening event for Tyra (WA, DC) - 10 flavors with a special one dedicated to Capitol Hill - Special surprise treat at the bottom of each cup and cone. - Free ice cream scooped by Tyra during the opening event! https://lnkd.in/dCVtDkFT _______________________ Did you like this post? -? Share it forward Want to see more? -? Follow and connect with me #icecream #food #foodandbeverageindustry #foodinnovation #frozenfood #dessert #desserts #treats #sweets #dairyproducts #foodservice #businessstrategy #businessexpansion #businessinvestment #foodtrends #flavors #pricingstrategy #marketingstrategy #foodie #experientialmarketing? #celebrityculture #popculture

Spirits brands, now’s the time to secure your success for 2025! Book a call with Jack Buendia and get a head start with the tools and insights that will make a difference next year.

My 3 key take outs from our low and no panel on brand building Had the pleasure of chatting all things brand and no and low at the Club Soda No and Low Summit last week with Melanie Masarin, Daniya Stewart and Christof Tremp. Lots of interesting themes but my 3 faves: 1) Building the brand from day 1 is a MUST: If you are ambitious and want to go global, it is the brand that matters most. Brand and liquid stories need to go hand in hand and not be developed separately. 2) Formats are key to accessing different consumers: Older consumers are buying bigger (more expensive), in home formats and younger consumers are engaging with RTDs. The audiences are often much more different than one would expect. 3) No and low liquid SHOULD be memorable (not everyone needs to like them!): Discerning liquids are what separates no and low from soft drinks. Don’t be afraid to create a ‘different’ liquid - hyper loyal customers that REALLY ‘feel something’ about your liquid are much more powerful than more people that think it’s ‘nice and drinkable’. (same for categories like craft beer, whisky, natural wines etc - not just no and low) Thanks for having me Laura Willoughby MBE and Club Soda team. An insanely organised and quality event! #founder #noandlow #keytakeouts #brandbuilding #nonalcoholic #Botivo

When I introduce Somm Says, I often hear the question, 'Isn't this just a gimmick?' And yes, it is a unique approach, but one that delivers tangible results for wineries and retailers. Currently, the tech sheets and tasting notes for beverage products are, to put it frankly, quite dull. Whether they're on a winemaker's website or read out as a retailer's description, they often fail to captivate younger consumers. Our game... the gimmick... delivers these kinds of results: For a winery or retailer that sells just 1,000 bottles of wine and promotes the Somm Says games to customers: 60% scan our on-bottle QR codes (ignoring festivals, on-prem, and other uses) so that's 600 digital activations... 20% of those activated customers play Somm Says, AND they invite 1.7 additional people because wine is social, so 324 individual tasting games ultimately get played... Pause for a second... do you have customer experience, preference, and perception of value data from 300 unique addressable consumers? Want to get it?! Unpause... 25% click our free in-game Buy Now button, driving 81 unique visitors to a DTC or retail website, and on average, 15% convert... That means our free platform can generate an extra 12.15 sales and uniquely engage 324 customers for every 1,000 bottles sold. We also get ~30% of players to Follow a winery, which creates longer-term relationships with more customers—about 100 more, in fact. That's the power of gamification. Please feel free to reach out if you'd like to know more. #winetasting #winegame #gamification #sommelier #winemaker #winebusiness #winemaketing #sommsays

We have everything you need to add a touch of sophistication to your next marketing campaign. Let's toast to the perfect pairing of delicious flavors and memorable branding! #NationalWineAndCheeseDay #WineAndCheeseDay #Cheers #KelownaWine #KelownaMarketing #OkanaganWine #WineryMarketing

? Calling all coffee brands! ? We're brewing up something special at Tasting Table this September—our Coffee Themed Week is about to hit peak roast, and we're on the lookout for the best brands to join us as media partners! Whether you're a coffee producer, coffee machine manufacturer, or even a milk frother brand, this is your chance to get in front of our caffeine-loving audience (and believe me, there's a LOT of them). What’s in the moka pot for you? ?? Written branded content to tell your story ?? Hub page inclusion to showcase your products ?? Eye-catching display units to grab attention ?? Performance guarantees that ensure you get the buzz you deserve But hurry—spaces are as limited as a correctly spelt name on your coffee-shop cup. Don't miss out on this brew-tiful opportunity to elevate your brand during our most caffeinated week of the year! Interested? Drop me a message, and let's chat over a virtual coffee! ??? #CoffeeWeek #MediaPartnership #BrandExposure #TastingTable #CoffeeLovers #CaffeineFix #ContentMarketing #BrandedContent #CoffeeCulture #LimitedSpots #CoffeeCommunity #SeptemberEvents #CoffeeBrands #CoffeeMachine #MilkFrother #ProductLaunch #DigitalMarketing #CoffeeTime #ContentStrategy #AudienceEngagement #PartnershipOpportunities #MarketingStrategy #BoostYourBrand #CoffeeEvent #CoffeeBuzz #AdOpportunities

??OPEN LETTER TO ALL EXHIBITORS & PRODUCERS PANTRY {Spill the Beans}?? ? Dear Exhibitors & Producers Pantry, At Spill the Beans, exhibition and product spacing is at a premium. Our team is committed to providing the best possible experience, space is limited as outlined to all of you on numerous occassions. To ensure clarity, we’ve outlined points for participating in the Producers' Pantry, Event Activation, and Sampling activities: Food Sauce Media is not responsible for loss, damage, or theft. It’s up to you to secure your products. Producers can only stand by their tables if they have paid the full exhibition fee before the event. We provide exposure opportunities, but we cannot guarantee your products will be stocked by any retailer. While we’ll promote the event and participants, we cannot guarantee any increase in social media engagement or exposure for your product. All allergens must be clearly listed on your packaging and promotional materials. Producers are responsible for their own setup and breakdown. Please bring any additional equipment you may need. Non-compliance with our guidelines could lead to removal from the event without a refund. Producers agree to indemnify Food Sauce Media and its representatives against any claims related to their participation. Thank you for your understanding. Best regards Colin Mordi ??P.S.All producers have been emailed arrival/setup time details ----------------------------------------------------------------------------- ??I’m Colin, aka (“the food scene’s Kanya King”) a London-based food and drink Content Creator?? ??Helping foodie brands promote themselves via storytelling. ??Founder, Spill the Beans - UK's sole event for Black/ethnic minority food producers to meet supermarket buyers ??Connecting foodie brands with their target audiences via social media ?? Wanna chat? ??Connect with me, and we can talk about your projects??