Thanks for call-out from New Orleans Pelicans and patch sponsor NewAge Products Inc. in measuring their success in breaking through a cluttered marketplace with a creative strategy led by their agency, Range Media Partners. Recall for National Basketball Association (NBA) patch partners average 68.3% compared to 41.2% for partners with no entitlements. Brands that fully engage in activation beyond rights fees will reach higher recall. https://lnkd.in/giVf59Ms
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North Carolina State University has appointed Independent Sports & Entertainment (ISE) to identify a potential naming-rights partner for Carter-Finley Stadium, the home of its American football team. https://lnkd.in/ejnZiJyS
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The first-of-its-kind event Fanatics Fest is set to become one of the largest and most influential events in the sports world. A groundbreaking event that brought together fans, athletes, celebrities, card collectors, big sports brands, and sports legends under one roof. To be exact, over 70,000 people visited Javits Center from August 16-18. SportProsUSA, played a role in bringing the vision of FFNYC to life. We were honored to set the stage—literally—by building the courts that hosted some of the event’s most iconic moments. National Basketball Association (NBA) Brooklyn Nets At its core, FFNYC is all about building dreams—especially for the fans who got to live out their athletic fantasies in the most exciting ways possible. This ethos of dream-building is something we at SportProsUSA understand deeply. "Being part of the first-ever Fanatics Fest Event in New York City is an incredible honor for us at SportProsUSA. This one-of-a-kind event is a testament to the power of sports to unite people and inspire dreams. Our reputation as America’s most trusted court builder is what gets us hired, but it's our passion for building dreams, one court at a time, that drives us. It's always about the people, especially the young sports fans. We're not just setting up courts—we're helping to ignite dreams and create experiences that will last a lifetime." — Thomas Petersen, President and Founder of SportProsUSA. #FanaticsFest #SportsInnovation #BuildingDreams #SportProsUSA #FanExperience #NYCEvent
SportProsUSA at Fanatics Fest Event
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?????? Missouri is one step closer to legalizing sports betting, with over 300K signatures to bring the issue to the 2024 ballot! Local sports teams back the initiative, promising enhanced fan experiences and crucial funding for education ???? Learn more here: https://lnkd.in/d8qW4_Uy #Missouri #SportsBetting #Sports #2024Ballot
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Here's a link to my latest blog where I dig in to the multibillion-dollar Sports Licensing Sector. https://lnkd.in/grkdJ4GF
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The Diamond Sports Group Sports RSNs will dispense with the Bally Sports logo this fall, as the legacy naming-rights partner gives way to FanDuel. Diamond Sports Group?on Tuesday confirmed that it has reached an agreement in principle on a new naming-rights sponsor for its 18 regional sports networks, a move necessitated by the?looming expiration?of the company’s legacy deal with Bally’s Corp. Speaking in a virtual status meeting convened earlier today by the U.S.?Bankruptcy?Court for the Southern District of Texas, an attorney for Diamond said the framework of a new pact is now in place. “We recently reached an agreement in principle with a third party on rebranding the?RSNs?and we are working diligently to turn that agreement in principle into a document agreement,” Diamond’s counsel said, before noting that a copy of the contract will be filed with the court shortly after it’s been papered. While Diamond did not disclose the identity of its new business partner, Bloomberg this week reported that FanDuel was stepping in to replace Bally Sports’s. As part of the 91-page re-organization plan Diamond filed earlier this year, the company disclosed that it would extricate itself from the legacy naming-rights deal that its estranged parent company, Sinclair Inc., inked back in 2020. #ballysports #RSN #diamondsports #sinclair #fanduel #sportsmedia #sportbiz #sportsbusiness #sportssponsorships #sponsorships #brandedcontent #ai #mensio #hive
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**Cape Verdean Basketball League and Baseline Sports Forge Strategic Partnership** **DALLAS, United States** – The Cape Verdean Basketball League (CVBL) and Baseline Sports have entered into a multi-year partnership aimed at advancing league development both in Cabo Verde and globally. The partnership will feature co-branded experiential activations, content production, and large-scale exchange initiatives. Additional key components will include joint youth development programs, player signings, and league combines across the United States, Mexico, and Puerto Rico. The partnership will officially launch in February 2025, with the first activation scheduled for the CVBL's spring season in early March. “We are excited to collaborate with Baseline Sports, as both organizations share a commitment to creating memorable experiences and opportunities for basketball players and fans worldwide,” said Joel Almeida, founder of the Cape Verdean Basketball League. “This partnership enables us to scale our brand significantly, offering international basketball players a clear pathway to competing in Praia, Cabo Verde.”
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Truly powerful sports sponsorships aren't just a transaction; it’s the unlocking of a powerful emotion shared by millions. The fan's passion is the canvas; our activations are the brushstrokes. How do we paint the unique picture with our packages? What color, brushes, and techniques will we implement to unlock that passion for our sponsors. Are your sponsorships revealing the raw emotion of the game? Are you putting them in a position to consistently and authentically tap into those key moments of your season? Our job is not to simply create presence, it is to unlock those powerful emotions for our partners to tap into.
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Women’s sports keep showing up on my feed, and it’s not just hype. ?? Great to see more investments flowing into women’s leagues! The article highlights key factors driving this growth: ?? Lower barriers to entry for investors in franchises. ?? More women’s teams securing their own stadiums and training facilities. ?? Year-over-year attendance growth, signaling rising fan engagement. Exciting times for women’s sports! ??
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Capital One, Buffalo Wild Wings, and Coca-Cola are dominating the NCAA sponsorship game according to MarketCast's latest study of men's college hoop's fans. This annual survey, in partnership with Sports Business Journal, asked NCAA men's basketball fans to correctly identify official league sponsors. Capital One stole the spotlight this year, boasting the highest-ever recognition at 60%, a record for these NCAA studies by MarketCast/SBJ. Not to be outdone, The Home Depot Depot surged from 27% to an impressive 44% recognition from 2021 to 2023. And GEICO netted 23% awareness after returning to the NCAA roster in March Dive into the full list of sponsorship winners (paywall alert) here: https://hubs.li/Q02vVm840
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