CTV ad revenue is projected to surpass linear TV before 2030. However, three key challenges are still holding CTV back from its full potential: 1?? Scale challenges: The fragmented landscape makes it difficult to reach audiences efficiently across the various siloed platforms 2?? Targeting complexities: Many brands are still stuck in demographic-only targeting in spite of the promise of digital-like accuracy 3?? Knowledge gaps: The technical complexity of CTV buying is keeping some advertisers from fully embracing its potential In spite of these challenges, 2025 is shaping up to be the year CTV finally hits its stride. Smart advertisers who master data-centric strategies now will be well positioned as the market evolves. #DigitalAdvertising #ConnectedTV #MediaBuying #AdTech https://lnkd.in/gPNUcM3z
