VSEEN的动态

Adidas is sprinting ahead with its ‘Own the Game’ strategy, committing to a significant increase in marketing investments to drive growth and brand credibility. By 2025, Adidas plans to invest around €1 billion more, focusing on product development, sponsoring, and digitalization. Just like Adidas, we at Manbot are aware of what right marketing takes & how effective marketing can make a difference for your brand. Hire #Manbot today! Source: https://bit.ly/3QLe2Wj? #ManbotUAE #MarketingNews #Adidas #OverInvestment #AdidasMarketing #Marketing #DigitalMarketingAgency #Advertising #SocialMedia #SocialMediaMarketing #DigitalMarketing #SocialMediaAgency

MKTG3001 - Business to Business Marketing unit with Dr Michael CHERRY Nike case study: 1: Outline the structure of Nike’s supply chain, identifying the key parties and their role in the supply of products to end-consumers Nike involves multiple key parties such as:? Raw material suppliers: Nike require a wide variety of raw materials from around the world such as cotton, leather and polyester to craft into various footwear design and accessories Manufacturing partnership: Nike usually outsources most of its manufacturing process through third-party factories from countries such as VietNam, Indonesia, and Malaysia. These factories are responsible for the assembly and production of Nike’s products Logistic providers: Nike needs to work closely with global logistic providers for sea, land and air transportation to effectively transport their products from one place to another reaching key destinations such as North America, Europe and Asia.? Retailers: Nike’s products are sold either directly through the brand’s online and offline stores ( Nike stores, Nike.com ), third-party retailers ( sports retailers, fashion retailers,... ) and e-commerce platforms ( amazon, rebel ) End customers: The final step in the supply chain involves integrating physical stores, online platforms, and retailers to effectively delivers the product to end customers.? 2: Nike had everything going for them - a powerful brand, a pandemic that pushed a relaxed work culture, and top management commitment to digital push, So, why did they run into trouble? During the pandemic there was an increase in casualisation of the workforce, which favoured sales in Nikes attire. There was a major shift in online purchases, due to imposed restrictions that did not enable people to enter retail stores. Nike invested a large e-commerce presence during and following the pandemic. However the company failed to recognise that customers value the in store fitting experience, at retail shops, that cannot be actioned online. In consequence the company had brands product line has lost value and are perceived as a having a poor fit and quality, as the shoe is not tailored to be the “perfect fit” for the consumer.?

Nike is in its toughest race yet, battling a sales drop, rising competition, and fading investor confidence. Here’s what’s weighing it down: 1?? 8% sales decline and $28B wiped from market value. 2?? Excess inventory diluting premium appeal. 3?? Flawed direct-to-consumer strategy hurting partnerships. 4?? Lack of product innovation as Hoka & On Running surge ahead. New CEO Elliott Hill is betting on sports-centric marketing, wholesale revival, and innovation to bring Nike back.

Nike valuation down $15bn after the global powerhouse confirmed it expects a 10% drop in Qtrly revenue.......... Nike is facing competition from new brands such as 'On' and 'Hoka'. Weakening demand is being felt internationally especially in places like China. Bosses are hoping that new products and marketing around the Paris games could reverse their fortunes. Are we starting to see the end of the global domination that Nike has had over recent years? What can Nike learn from innovative new brands such as 'On' and 'Hoka'? https://lnkd.in/ecV2Xa3i

Another Slam Dunk for Nike & Wu-Tang Clan, Assist from Ben Solomon & afterhrs. - Read more at The Howler! #thehowlernews #afterhrs #nike #wutang #productionnews #postproductionnews

As a result of the better-than-expected performance during the quarter, the company has increased its full-year guidance. adidas now expects currency-neutral revenues to increase at a mid- to high-single-digit rate in 2024 (previously: increase at a mid-single-digit rate). The company’s operating profit is now expected to reach a level of around € 700 million (previously: to reach a level of around € 500 million). The latest Yeezy drop generated revenues of around € 150 million and an operating profit of around € 50 million in the first quarter. In its guidance, the company assumes the sale of the remaining Yeezy inventory during the remainder of the year to occur on average at cost. This would result in additional sales of around € 200 million and no further profit contribution during the remainder of the year.

Close to a 5-year low for Nike. Bill Ackman invested 10% of his portfolio in the stock. If I were managing billions, this is probably a business that would be in the portfolio. A $104B market cap, with $5.5B in FCF, is reasonable given the competitive advantages of the business. Brand identity like the one Nike has built over the years is hard to replace. In a world of AI, where the value of intelligence will diminish, sport will become ever more important. We currently have better, more attractive opportunities in our portfolio, but from a value perspective, I would say: Just do it.

adidas has raised its full-year guidance further as its brand revival takes hold following better-than-expected Q2 results. In Q2, currency-neutral revenues increased 11% versus the prior year. In euro terms, the company’s revenues grew 9% to € 5.822 billion. The company’s gross margin reached 50.8% in Q2 (2023: 50.9%). The underlying adidas gross margin improved strongly, reflecting better sell-throughs, reduced discounting, lower sourcing costs and a more favourable category mix. The company’s second quarter operating profit increased to € 346 million (2023: € 176 million), including a contribution of around €?50 million from the sale of parts of the remaining Yeezy inventory. Following the better-than-expected performance during the quarter and considering the current momentum, the company has increased its full-year guidance. adidas now expects currency-neutral revenues to increase at a high-single-digit rate in 2024 Read full article: https://lnkd.in/gsKyd9C8

German sports brand Adidas has posted better-than-expected preliminary financial results for Q4 and FY2024, however an industry expert says it should still take stock of its recent mistakes to fulfil its potential in FY25. https://buff.ly/40skB47 #FYresults #adidas

adidas is updating its guidance for the year after reporting better-than-expected preliminary results for the first quarter of 2024. In Q1, currency-neutral revenues increased 8% versus the prior year level. In euro terms, the company’s revenues grew 4% to € 5.458 billion (2023: € 5.274 billion). The company’s gross margin improved 6.4 percentage points to 51.2% during the quarter (2023: 44.8%). Operating profit reached € 336 million in Q1 (2023: € 60 million). As a result of the better-than-expected performance during the quarter, the company has increased its full-year guidance. adidas now expects currency-neutral revenues to increase at a mid- to high-single-digit rate in 2024.