Vox Media的动态

Content discovery is still a major issue. According to Comcast, 2 in 3 Americans spend more than 6 minutes finding something to watch and 51% are frustrated with the user journey. This isn't surprising since viewers have access to vast libraries and a flurry of services at their fingertips. To ease subscribers' frustration, service providers need to prioritize content discovery. With the help of AI, this can be done seamlessly to ensure that audiences can find what they want to watch quicker with improved:? ? Personalized Recommendations? ?? Content Categorization and Tagging? ?? Behavioral Analysis Read our blog to find out more - https://lnkd.in/e2KS3XWC #personalization #contendiscovery #AI #userengagement #userretention

World's Largest Ad Group Goes All-In on AI

"Adult-content star Riley Reid has created an AI chatbot based on herself, allowing fans to interact with a digital version of her. With the rise of artificial intelligence, Reid sees this as a way to 'immortalize' herself and build relationships with fans for years to come. The platform, Clona, is currently in beta and offers a personalized experience, aiming to replicate real-life interactions. This innovative approach to AI is set to revolutionize the way creators engage with their audience. #AI #Innovation #DigitalInteraction"

???Introducing Symphony Avatars: TikTok's Game-Changing AI Tool for Marketers!??? TikTok has just launched Symphony Avatars, part of their AI-powered Symphony suite, and it's set to revolutionise digital marketing! With AI-generated human-like avatars, marketers can now create diverse, engaging content with unprecedented flexibility. Here’s why Symphony Avatars are a game-changer: ???Enhanced Scheduling Flexibility:?No more hurdles with creator coordination—schedule and publish content effortlessly! ???Break Language Barriers:?AI dubbing allows brands to connect with global audiences in multiple languages, perfect for multilingual markets. ???Diversified Content Options:?Access a wide range of digital avatars, including custom versions of brand spokespersons, for unique and personalised content. Read the full article in the link below! #DigitalMarketing #AI #TikTokMarketing #SymphonyAvatars #Innovation #ContentCreation #MarketingTrends #AIinMarketing #GlobalReach #BrandEngagement

We found some interesting new data on AI's impact on the creative economy. A new AI study by influencer agency Billion Dollar Boy of 4,000 consumers, 1,000 content creators and 1,000 senior marketing decision makers in the U.S. and U.K. on the creator economy this month found that: - 92% of marketers have commissioned creator content either fully or partly using generative AI. - 91% of creators and influencers said they use generative AI at least once a week. - 60% of consumers prefer generative AI content over traditional content - 81% of creators saw better consumer engagement on their generative AI content compared to the traditional content. - 70% of marketers saw increased marketing spending on creator content with generative AI in the past 12 months. New tech is enabling creators to develop content that is more personalized and relevant to the targeted audience at rapid speed. AI content is a way to cut through noise, while the traditional content adds depth to campaigns.?Remember, AI content doesn’t make it better by default - you still need to develop human guardrails through strong editing and review process. Here's a link to the report: https://lnkd.in/eu5y-XqZ

AI News | Meta Takes a Stand Against Deepfakes: Labels AI-Generated Content ??? Meta, the tech giant behind Facebook, Instagram, and Threads, is taking a bold stance against deepfakes. Learn how they plan to label AI-generated images as "Imagined with AI" to empower users and combat the spread of misleading content. Explore Meta's collaboration with industry players to establish universal standards for identifying deepfakes, complete with visual representations of classifiers in action and the revolutionary Stable Signature technology. ???? Watch full news: https://lnkd.in/ddSswYsE ???? #Meta #DeepfakeDetection #AIInnovation

Marketers are on the verge of a major paradigm shift in advertising driven by AI. Some experts predict that by next year, AI will generate up to 90% of online content. This evolution can feel unsettling, especially for those who value creativity—a trait many believe is innately human. Our mission is clear: craft compelling creatives that command attention and forge a profound audience connection to take back control in the age of AI. Download our creative playbook, packed with strategies for impactful creatives in the AI era. #AI #Advertising #Creative

Are you using TikTok and AI to promote your business? If so, you'll want to know about this new update.

People don't hate AI content, in fact they don't mind it. But, if we're all using the same AI generation, towards the same audience, how do we stand out? Brands should remember what makes them unique, their human-ness. Being real is a competitive advantage. It's the best way to rise above the noise and to be genuine with your target audience. We can't tell marketers "be authentic" and "use AI for a quick fix" at the same time. If you want to be authentic, be human. Afterall, humans buy from other humans.

I’ve just got access to the new Meta feature "Text Extraction Optimisation" in one of our client’s accounts. If you’ve opted into the Advantage+ Creative optimisations, you might notice this new test feature which started rolling out on 16th July. This AI-driven tool picks out keywords and phrases from your ad text and use them in different elements of the ad, such as text overlays and headlines, which could potentially boost your ad's visibility and engagement. If you are managing an account with strict messaging or design requirements, I highly recommend reviewing this setting and considering disabling it if necessary, as the AI-generated content may not align with your client's brand guidelines. #digitalmarketing #facebookads #meta #ai #onlineadvertising #mediabuying