What speaks to your donors? Emojis, GIFS, smoke signals? ?? Calvert Hall College High School, a private, 9-12, all-boys college preparatory school in Baltimore, Maryland, scrapped the long-form letter to try a four-part e-mail appeal campaign. Short is sweet, but would it pack the punch needed to convert the action of?making a gift? Learn more in the article by Danielle Hladky ?? https://lnkd.in/e6i3q4HD #highered #highereducation #donorrelations #donorcampaign
