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How can broadcasters win over Gen Z? ?? 47% of Gen Zers report that on-screen graphics are helpful when watching programs ‘on the go’, according to our latest research. ?? 51% also report that on-screen graphics help them to understand complex stories. ?? But it’s not just about clarity of message - on-screen graphics are an important point of familiarity between audiences and a broadcaster, building a loyal connection based on quality and brand recognition. Curious to learn more? Click the link below to read our latest report. ?? https://ow.ly/wjNm50QIMA7 #GenZ #ViewerExperience #BroadcastGraphics #VisualStorytelling

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