ViX的动态

With Gen Z reshaping the media landscape, digital-first platforms and experiential sports are seeing tremendous growth. Under5 is investing in companies that are redefining the way we consume media and entertainment.

?? Curious about the role of live sports in brand growth? ?? Want to maximize brand building potential? ?? Wondering how AI will shape the future of media measurement? Matt Devitt, SVP, Head of Advertisers and Agencies at Nielsen, discusses these topics and more. DM me to learn more and watch the full conversation here: https://bit.ly/4d1EOly Gracenote #advertising #marketing #TV #OTT #CTV #streaming #streamingmedia #media

Our Global Chief Marketing Officer, Taeko Yamamoto, has been highlighted in NBCU Advertising & Partnerships' special thought-leadership series, CMO NOW. Check out the entire interview here: https://okt.to/3ZHgeY #SustainabilityTransformation #Sustainability #taeko #CMONOW #DigitalTransformation NBCUniversal

Great points made by Lewis Smithingham in this short interview clip about the importance of considering sustainability in video industry including with #LiveCloudProduction.

Our Global Chief Marketing Officer, Taeko Yamamoto, had the honor of being part of the exclusive thought-leadership series, CMO NOW, presented by NBCU Advertising & Partnerships. You can catch the entire interview here: https://okt.to/fXabiF #CMONOW #Sustainability #SustainabilityTransformation #DigitalTransformation NBCUniversal

?? ?? Innovation in Content Delivery ?? ?? Seamless integration into profile programming has been the holy grail for our business. During my time at CHUMTV/Rogers Communications, specifically Citytv thoroughly enjoyed the relentless pursuit of blurring the content/commercial lines for valued brand partners to provide an organic, meaningful experience for our viewers. From LG Electronics white chocolate phone ?? launch in Canada’s Next Top Model to Tropicana’s ?? national Breakfast Television sponsorship to Ferrero Roche’s ?? gold praline contest live during our CityTV Toronto New Year’s Bash, the value provided was much more than the standard billboards and spots. It is great to see the evolution today, with bigger and better innovations across multiple platforms, aligning with consumers and their lives so much better than we ever could. One key point Caroline Moul, Kieran Miles, Shane Cameron, Jennifer Lewis and I discussed during our Canadian Marketing Association Cafe was around how clients, agencies and media vendors can work better together, providing a greater CX. The conversation specifically highlighted CBC Gem's successful coverage of the Paris Olympics, which was praised for its innovative approach, offering multiple streams and enhancing audience engagement. This was cited as an example that other broadcasters could learn from. We have the template and the means, let's rise together and continue to make Canadian media shine! ?? ================================================= Canadian Marketing Association Cafe excerpt... 7 of 8 part series #contentinnovation #achievemore #seamlessintegration #shinebrightertogether

Dreaming of a stylized branded Airstream to engage audiences at SXSW? Or a colorful converted food truck to turn heads at The Grove in LA? Mobile retail allows brands to reach new audiences and explore new messages or product categories, but choosing the right vehicle matters. ?? Here are the questions to consider before you hit the road ??

We're constantly navigating trends and algorithms to remain relevant. However, amidst this ever-changing landscape, authenticity stands as a timeless cornerstone. In today's content-saturated world, authenticity is your secret weapon. It grabs attention, resonates with audiences, and slices through the noise. Embrace the real, unfiltered side of your brand. Authenticity breeds trust. When you're genuine and transparent, you forge stronger connections with your audience. In an era where trust is paramount, authenticity lays the foundation for lasting loyalty.

What does CTV promise? Personalization at scale! Be sure to take a few minutes to listen to our Cannes series with The Drum and Winston Binch, Chief Brand and Experience Officer GALE talk about how keeping it simple is the key to building campaigns that resonate. ?? https://hubs.ly/Q02JyYWK0

Last night, the Oscars brought the world together to champion those who are bringing new innovative work to the silver screen.?? ? But when the curtains close, the wider Media & Entertainment industry is bracing itself for disruption on the horizon.? ? Changing consumer trends fractionate household names; creators, advertisers, channels and digital networks are left battling for profits. ? Which disruptive forces are to blame? How can growth leaders get ahead of the game? And which commercial winners will emerge??? ? ?? Swipe through to learn more about disruption in the media industry, and discover the full report here: https://bit.ly/4bub950???? ? #AlixPartnersDisruptionIndex #Entertainment #Media #Oscars #BusinessIntelligence?