ViX的动态

What’s the biggest event challenge you’re planning to tackle in 2025? #corporateevents #synergy #entertainment #contentmanagement #contentmarketing #experientialmarketing #activation #backstagemnl

?? Curious about the role of live sports in brand growth? ?? Want to maximize brand building potential? ?? Wondering how AI will shape the future of media measurement? Matt Devitt, SVP, Head of Advertisers and Agencies at Nielsen, discusses these topics and more. DM me to learn more and watch the full conversation here: https://bit.ly/4d1EOly Gracenote #advertising #marketing #TV #OTT #CTV #streaming #streamingmedia #media

As long as we're on the subject of Wicked, here's a little excerpt from my 2022 book. It's a story from an alternate reality. __________________________________________ Travel back in time with me to the year 1984. Imagine you are the commissioner of the National Basketball Association (NBA). Don’t worry. You don’t have to be an expert about basketball or know much at all about it to play along here. It’s 1984, and your league is on a roll. It wasn’t always this way. In fact, there were some moments in the 1970s when it looked like the league might not make it at all. Things got really bad. A rival league innovated its way to success. In the end, the NBA had to absorb its rival's top teams and players and even copy some of its new rules. The three-point shot, for example, was added to the rulebook. Even with that, interest was lukewarm. Believe it or not, the NBA Finals games weren’t always broadcast live. As late as 1981, if you were watching the NBA championship, you were probably watching it on a tape delay. Then something wonderful happened. Two guys named Magic Johnson and Larry Bird came into the league at the same time. They became the two best players in the league and formed a rivalry that was better and more exciting than anything before it. Interest in the game exploded. Basketball suddenly became cool in a whole new way. It even surpassed baseball in popularity and still had room to grow. And now, in 1984, the gods have sent you yet another blessing: Michael Jordan. The rookie from the University of North Carolina brings talent and a style that’s unlike anything that came before. The man can fly! Under your leadership (and with a little luck), the NBA has gone from near-death to business nirvana. And in the midst of this, your VP of Marketing comes to you with a provocative proposal. He sees the rise in interest, the fans flocking to the arenas where before they were half-empty. He sees the jerseys with player names on them adorning the backs of school kids and young adults alike. He can feel the value of the NBA brand rising by the day, and he wants to make sure that continues. His proposal: stop putting the games on TV. If fans can see professional basketball on TV, why would they come to the games? If they can flip a switch and get their NBA fix, they’ll value it less. “It’s basic supply and demand,” he says. “If we create too much supply, the price people are willing to pay will drop. They won’t value the true basketball experience, which is in the arena, if they can see it at home. They won’t pay for tickets. They’ll settle for the lesser but cheaper thing, and our business will stop growing.” ____________________________________ Football and the rest of sports got this right. The rest of the live business is stuck in this less-than-stellar timeline. https://a.co/d/1RPtewn

?? ?? Innovation in Content Delivery ?? ?? Seamless integration into profile programming has been the holy grail for our business. During my time at CHUMTV/Rogers Communications, specifically Citytv thoroughly enjoyed the relentless pursuit of blurring the content/commercial lines for valued brand partners to provide an organic, meaningful experience for our viewers. From LG Electronics white chocolate phone ?? launch in Canada’s Next Top Model to Tropicana’s ?? national Breakfast Television sponsorship to Ferrero Roche’s ?? gold praline contest live during our CityTV Toronto New Year’s Bash, the value provided was much more than the standard billboards and spots. It is great to see the evolution today, with bigger and better innovations across multiple platforms, aligning with consumers and their lives so much better than we ever could. One key point Caroline Moul, Kieran Miles, Shane Cameron, Jennifer Lewis and I discussed during our Canadian Marketing Association Cafe was around how clients, agencies and media vendors can work better together, providing a greater CX. The conversation specifically highlighted CBC Gem's successful coverage of the Paris Olympics, which was praised for its innovative approach, offering multiple streams and enhancing audience engagement. This was cited as an example that other broadcasters could learn from. We have the template and the means, let's rise together and continue to make Canadian media shine! ?? ================================================= Canadian Marketing Association Cafe excerpt... 7 of 8 part series #contentinnovation #achievemore #seamlessintegration #shinebrightertogether

With $1.2 billion in TV-video advertising already sold for the Paris Olympics, NBCUniversal is on track to reel in record revenue for the event, with less than four months to go before it begins. The previous record of $1.25 billion was set by the 2020 Tokyo Summer Olympics, which was held a year later due to the COVID-19 pandemic. Major category ad-revenue gains for this event are coming from marketers including non-alcoholic beverage brands, consumer packaged goods, financial services, retail and entertainment, according to Dan Lovinger, president of Olympic/paralympic partnerships at NBCUniversal. Media Post has more.?https://bit.ly/3Ug4GnH #TopTakes

2024 marked a transformative shift in my PR journey - from navigating the changing entertainment landscape to stepping into new leadership roles while helping shape the next generation of entertainment marketers. Key moments that defined my year: → Appointed VP of Publicity & Marketing at Valhalla Entertainment → Continued teaching next-gen pros at UCLA Extension → Spoke at industry events on the evolution of entertainment marketing → Led successful campaigns across indie film, streaming, and traditional media As we move into 2025, I'm focused on continuing to bridge the gap between traditional PR and digital strategy while helping shape the next generation of entertainment marketers through my teaching role. The industry keeps evolving, but great storytelling never goes out of style. To my fellow entertainment PR pros: our industry is changing rapidly, but that just means more opportunities to innovate and create meaningful connections! #EntertainmentIndustry #PublicRelations #LinkedInRewind

What does CTV promise? Personalization at scale! Be sure to take a few minutes to listen to our Cannes series with The Drum and Winston Binch, Chief Brand and Experience Officer GALE talk about how keeping it simple is the key to building campaigns that resonate. ?? https://hubs.ly/Q02JyYWK0

Dreaming of a stylized branded Airstream to engage audiences at SXSW? Or a colorful converted food truck to turn heads at The Grove in LA? Mobile retail allows brands to reach new audiences and explore new messages or product categories, but choosing the right vehicle matters. ?? Here are the questions to consider before you hit the road ??

We are now reaching the end of 2024, and as a tradition, our CEO Michael Lantz shares his reflections on how the industry has been progressing and offers key insights into the 3 trends he expects to shape 2025: ?? Ad market stabilization: A recovery that fuels investment in content and tech. ?? Live sports reimagined: Moving towards smarter bundling and sports tiers for better ROI. ?? Smarter content packaging: Innovative pricing and tiered strategies to drive value and retention. Via the predictions, he?emphasizes the importance of strategic adaptation, innovation, and delivering meaningful value to viewers. Read the full blog post here ?? https://lnkd.in/dPGFK2rz #StreamingTrends #VideoIndustry #OTTtrends #Accedotv #LeadershipInsights

VIZIO Chief Revenue and Strategic Growth Officer Mike O’Donnell speaks to the importance of how content is delivered and the ad formats needed to support it in order to engage today's audiences | Variety Entertainment Summit at CES