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Great insight into the necessary balance of DTC & wholesale. While there's no 'perfect mix,' adaptable brands understand the importance of considering consumer preferences and partnerships to balance both strategies effectively. DTC and wholesale each have unique strengths, so evaluate what aspects of your brand can benefit from a combination of the two. Glossier, Inc. Levi Strauss & Co. Allbirds Ralph Lauren CalvinKlein SEPHORA Vuori CULT GAIA ALDO Group PAIGE Rebecca Minkoff Malique Morris The Business of Fashion #DTC #BrandStrategy #ConsumerTrends

Digital wholesale unlocks a significant commercial opportunity for fashion brands. However, as fashion wholesale is completely unique as an industry, it’s vital to provide a bespoke user experience for buyers when taking a digital-first approach to wholesale. Max Brennan ??, UK Country Manager for commerce platform?Centra, provides a practical guide to the adoption of digital wholesale, highlighting the concept of Direct-to-Buyer (DTB) ecommerce as a solution for fashion brands seeking to offer an end-to-end digital experience that supports the intricacies of fashion wholesale. https://lnkd.in/eSsqz636 #DTB #fashion #fashioninsights

Are you ready to take control of your fashion brand’s future? Discover the strategic advantages of transitioning from wholesale to DTC in our latest blog post. https://lnkd.in/gYPfkC9d #FashionRetail #DTC #BusinessStrategy

Success stories in the world of wholesale fashion are a testament to the power of perseverance and innovation. The journey of businesses finding the right marketplace can be inspirational, like those featured in the recent article on OrangeShine. This platform has truly made strides, connecting retailers with quality manufacturers, which opens up endless possibilities for growth. It's intriguing to see how the right partnerships can elevate brands, providing access to a treasure trove of products. The flexibility and diversity that a platform like OrangeShine offers are crucial for businesses looking to stand out and thrive in a competitive landscape. Have you experienced a transformative moment in your business journey? Sharing those experiences can inspire others to pursue their goals and embrace opportunities. Let's celebrate our collective efforts and support one another in achieving greatness! https://lnkd.in/enstdQny

A&F is following Target’s lead and jumping into the wholesale market in Kids apparel. Will be interesting to see how this strategy evolves for both A&F and other retailers. https://lnkd.in/egPY3nre

?? Understanding Wholesale Pricing in Fashion In the fast-paced fashion industry, mastering wholesale pricing is crucial for profitability and competitiveness. This insightful article from Wave PLM explores the essentials of wholesale pricing, including its significance, calculation methodologies, and the factors influencing it. Learn how strategic pricing can enhance your brand’s profitability, strengthen retailer relationships, and adapt to market trends. ?? Read the full article https://lnkd.in/diZFNeSU #FashionBusiness #WholesalePricing #RetailStrategy #FashionIndustry #BusinessGrowth

Wholesale fashion refers to purchasing fashion merchandise directly from brands in bulk quantities at wholesale prices for resale, rather than buying individual pieces at retail prices. Retailers buy large volumes of apparel and accessories at significantly discounted wholesale rates. There are several key advantages to buying fashion brands at wholesale prices: ??Cost Savings - Wholesale prices are generally 40-60% lower than retail prices. Buying at wholesale allows retailers to acquire merchandise at much lower costs. ??Profit Margins - With lower wholesale costs, retailers can sell at higher retail prices and earn larger profit margins. Markups of 2-3x the wholesale price are common. ??Inventory - Purchasing wholesale allows retailers to acquire large stocks of inventory upfront for later resale. This ensures constant availability of merchandise. ??Direct from Brand - Sourcing wholesale directly from brands provides access to the newest merchandise before it reaches retail stores. ??Flexibility - Retailers can purchase a wide assortment of styles, sizes, and colors to appeal to their customer base. The wholesale fashion model provides retailers the opportunity to acquire branded merchandise at reduced costs and then strategically market and sell it for maximum profit. Overall, buying fashion brands at wholesale prices enables greater control over inventory, improved profitability, and better competitiveness. ?? buff.ly/3TRyerL ?? [email protected] ?? +356 2034 1646 #TakeOff #WholesaleFashion

HOW TO KEEP A FASHION BRAND THRIVING IN THIS CLIMATE Vogue Business: Nanushka is outsourcing its wholesale distribution to brand development company Tomorrow London in the hopes of growing sales despite market challenges. It’s a challenging time to be an independent fashion brand: several have?folded their businesses?in recent weeks amid “upheaval” in the wholesale market. Against this backdrop, Vanguards Group — owner of Nanushka, Sunnei and Aeron —?has entered a strategic partnership to outsource the global wholesale distribution of Nanushka to brand development platform Tomorrow Ltd. Nanushka is also planning to return to the fashion calendar with a show in September. “In the current wholesale landscape, change and consolidation is inevitable,” says Peter Baldaszti, CEO of Vanguards, which he and his partner Sandra Sandor co-founded in 2020 (they are also the co-founders of Nanushka). “We decided to find a trusted partner to establish, develop and grow our wholesale business in the most efficient way possible; to ensure that Nanushka is presented at the right stockists, in the right way, with the right brand adjacencies. Wholesale has to be managed much more strategically now than it was before.” Nanushka’s sales are split 40 per cent wholesale and 60 per cent direct-to-consumer (DTC). It has 200 stockists worldwide including Harrods, Saks, Bergdorf Goodman, Galeries Lafayette and Net-a-Porter. Tomorrow will manage the relationships with all of these accounts going forwards. Vanguards will continue to run the brand’s DTC operations, including its stores in London, New York and China, as well as overseeing the design, manufacturing and marketing. It’s a notable move from two companies that are, on the surface of it, rivals. Both specialise in brand incubation and development, though Vanguards is focused on its portfolio of three brands, all of which it owns outright. Through financial investment and brand management and distribution services,?Tomorrow?backs brands like Coperni, Martine Rose, Charles Jeffrey Loverboy, Colville, artist Daniel Arsham’s apparel project Objects IV Life and London retailer Machine-A. In February,?it acquired A-Cold-Wall?from founder Samuel Ross. “It is a fundamental change of attitude between what could be seen as competitors,” says Stefano Martinetto, CEO of Tomorrow. “It is the acknowledgement that the industry needs consolidation, at least when it comes to services. Companies that are reasonably small in size, like Vanguards and Tomorrow — neither of us are over ￡100 million in turnover — need to specialise. Attempting to service all the touchpoints and needs of individual brands is far-fetched.” The strategic partnership is expected to extend to Sunnei in due course. learn more: https://lnkd.in/g2JVav8T #metaverse #fashion #ai #nft #investment

Insights from our brand placement specialist Mercedes Thul Osácar; Reflecting on a Global Wholesale Journey:Insights from the Fashion Industry The past few months have been an exciting journey, working closely with international fashion brands, agents, and distributors. From initial negotiations to finalizing contracts, I’ve had the privilege of seeing partnerships come to life. This journey has also taken me to trade shows like IFCFO in Istanbul, WSN in Paris, and MOMAD in Madrid. Along the way, I’ve reconnected with industry colleagues, met incredible new ones, and gained invaluable insights about the evolving international wholesale market. Here are some reflections that continue to shape my work in the fashion industry: -Seeking Something Different Both wholesale partners and stores are increasingly tired of seeing the same products at every booth. While market trends and consumer preferences shift rapidly, many brands still present similar collections. To stand out in today’s market, brands must push the boundaries of creativity and innovation, offering something distinct that resonates with both retailers and end consumers. -Quality Paired with Brand DNA It’s no longer enough to have a great product—brands need to lead with their identity. Retailers are hesitant to introduce new labels unless there’s a clear, compelling story behind them. In the European market especially, I’ve seen a growing need for brands with strong DNA and storytelling, offering something truly unique that fills an existing gap. Having a well-defined narrative around the brand helps form a deeper connection with consumers and prevents the brand from becoming just a product-based company. -Adapting to a Fragmented International Wholesale Market The international wholesale landscape is increasingly fragmented, with unique challenges in each country. Brands can no longer rely on a one-size-fits-all strategy. Instead, they must adopt tailored approaches for each market—understanding local retail dynamics, consumer behavior, and capitalizing the knowledge of their local agents or distributors. One of the key element to adapt involves exploring a new wholesale business models that also align with the brand's sustainability goals. This includes improving sample efficiency to reduce the percentage of canceled models due to missed minimum order quantities, incorporating margin variations across the collection to offer retailers more flexibility, and integrating compensation policies such as loyalty rewards or exclusive incentives. These strategies not only build stronger client relationships, encouraging consistent reorders season after season, but they also reinforce the brand's positioning and long-term growth in international markets.

The Difference Between Clothing Wholesale, Retail, and Private Label If you're planning to enter the apparel wholesale business, it's important to understand how it differs from other business models so you don't confuse one with the other. The most notable difference is that retail and private label apparel companies sell their products to different buyers. For example, retailers in the #apparel industry sell their goods directly to consumers rather than to other businesses. Retailers often purchase their merchandise from apparel wholesalers. They mostly sell their own branded apparel, but are more open to selling other brands of apparel. The private label business, on the other hand, by passes the wholesaler and sells directly to consumers. Its advantage is that sellers have exclusive control over prices and everything about the selling process. In addition, this business creates its products in small orders, making them more unique and sustainable. However, one of the disadvantages of the private label apparel business is that it has a much lower average ticket than wholesale orders; therefore, it will require you to make more sales to raise the same amount of money. Today, most private label apparel businesses succeed by selling through online B2B platforms. Small stores often buy from private label companies to resell the products as part of the collection. The partnership is crucial in helping brands gain recognition and awareness among shoppers. #fashion #vendor #manufacturer #underwear #factory #clothes