Out-of-home (OOH) advertising remains a powerful tool for brand visibility, yet many marketers in Southeast Asia still hesitate due to lingering misconceptions. Franck Vidal, Vistar’s Director of Southeast Asia Sales & Partnerships, spoke with MARKETING-INTERACTIVE to debunk these myths and explain why programmatic OOH is essential for brands aiming to boost visibility, drive engagement, and deliver measurable results. ?? Check out his insights here: https://hubs.la/Q02Z7jcR0
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OOH is capturing consumers’ attention now, as a result of people wanting to leave their homes and experience the world around them after Covid. OOH is seen as a less intrusive medium than other channels and consumers are receptive to this type of advertising. #theARF members can now view the presentation from the ARF Creative Council's recent event. #OOH #DOOH #advertising #advertisingresearch #consumerattitudes #mobile
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OOH is capturing consumers’ attention now, as a result of people wanting to leave their homes and experience the world around them after Covid. OOH is seen as a less intrusive medium than other channels and consumers are receptive to this type of advertising. #theARF members can now view the presentation from the ARF Creative Council's recent event. #OOH #DOOH #advertising #advertisingresearch #consumerattitudes #mobile
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Did You Know??Out-of-home (OOH) advertising doesn't just catch eyes—it stays in people's minds! ?? ?? According to Nielsen,?83% of people remember OOH ads they saw within 30 minutes before shopping.?That's the power of visibility and strategic placement! ?? Ready to make your brand unforgettable? Let's create OOH campaigns that drive real impact. ?? #OOHAdvertising #MarketingInsights #BrandVisibility #DataDrivenMarketing
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Stay Ahead with Pinpoint Media! Looking for the latest in Out-of-Home (OOH) advertising? We've got you covered! Follow us to stay in the loop with: ? Industry news that matters ? Exciting site developments ? Expert insights to level up your campaigns Whether you're planning your next big campaign or just curious about the power of OOH, Pinpoint Media is your go-to source. Hit that follow button and never miss an update! Let’s make impactful advertising happen together. #OOH #Advertising #PinpointMedia #MarketingTrends #OutOfHome
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BackLite Media's James Bicknell explores key areas that are driving changes across the OOH advertising landscape. #OOH #2025 #advertising #media
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?? Exciting times ahead for the advertising world! ?? Digital OOH is on the rise, and the growth potential is impressive! Curious about what this means for your advertising strategy? Check out the latest EMARKETER analyst report, “Out-of-Home Forecast and Trends 2024,” and learn more about the projections and trends shaping the future of digital OOH. Don’t miss out on these insights! Download the full report. https://lnkd.in/eNvDyM2G
Spending on traditional, static out-of-home (OOH) ads will be mostly flat this year, but digital OOH is where the growth will be. Download our analyst report, “Out-of-Home Forecast and Trends 2024,” made possible by T-Mobile Advertising Solutions, for our latest projections and what this means for advertisers. Get the Report: https://lnkd.in/gvrKKaJ9 #OOH #DOOH #programmatic #retailmedia #advertising?
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Has a Brand Ever Caught You Off Guard? ?? That’s the magic of Out-of-Home (OOH) advertising… It’s unexpected, impactful, and positioned WHERE IT COUNTS At the point of purchase, OOH grabs attention and drives real-time decisions, turning MOMENTS into SALES ?? Strategic placement + real-time influence = powerful conversions Want your brand to make that unforgettable impression? Let’s talk about how OOH can make your brand impossible to ignore ??
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The global?? Out-of-Home (OOH) Advertising market is booming! Valued at USD 37,571.8 million in 2021, it's expected to grow at a CAGR of 5.57%, reaching an impressive USD 52,013.1 million by 2027. ?? Stay ahead in the advertising game with the power of OOH! ??? #OOHAdvertising?#MarketingTrends?#AdTech?#OutdoorAdvertising?#BigScreen?#Growth?#MarketingInsights
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Is OOH marketing in your 2025 growth strategy? It should be! ???? 80% of consumers make a purchase after seeing OOH advertising! Maximise your brand’s impact this year with us. Let’s take your message further! ?? #OOH #2025Growth #BrandVisibility
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Think static out-of-home (OOH) advertising is a marketing medium of the past? Think again. ???? . OOH is actually the fastest-growing advertising medium of the last few years, showing consistent and steady growth while other forms of media are declining! ??Let us show you how to craft the perfect OOH campaign that speaks to the Heart of The Community ?? . >>> https://lnkd.in/gTiAQMEd . . . #advertising #marketing #marketingsuccess #ooh #marketingtactics #marketingfunnel #marketingcampaigns #marketingideas #marketingmix #smartmarketing #community
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