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Out-of-home (OOH) advertising remains a powerful tool for brand visibility, yet many marketers in Southeast Asia still hesitate due to lingering misconceptions. Franck Vidal, Vistar’s Director of Southeast Asia Sales & Partnerships, spoke with MARKETING-INTERACTIVE to debunk these myths and explain why programmatic OOH is essential for brands aiming to boost visibility, drive engagement, and deliver measurable results. ?? Check out his insights here: https://hubs.la/Q02Z7jcR0

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