The car buying process isn’t what it used to be. If your follow-up strategy hasn’t changed, you’re already behind. Buyers are taking longer to make decisions. Interest rates are up. Inventory is unpredictable. More shoppers are researching online instead of walking onto the lot. The dealerships thriving in 2025 aren’t just waiting for leads to come back. They’re staying in front of them with consistent, strategic follow-up that keeps them top of mind. Here’s what they’re doing differently: ? Engaging leads over time, not just once or twice ? Personalizing follow-ups based on buyer intent ? Using automation to stay in front of every lead without wasting sales team hours When a buyer is finally ready, the system pushes them over to the sales team so they can focus on closing deals instead of chasing cold leads. Most dealers lose sales not because of a bad market, but because they give up on leads too soon. How is your team adapting to today’s buyers? Drop a “READY” if you’re making the shift.
