Visit Durango, Colorado的动态

Alsace is my region of France, and being familiar with its history, I knew the link to this film was indeed true. After delving into this campaign, I can see why it gained placements in several news outlets. The link to Disney played a significant role, with France already known for its famous theme park, Disneyland Paris. This angle was perfect for catching writers' attention. After all, who hasn't heard of Beauty and the Beast? Leading with this as the subject line and main headline made writers see it as a broader story. As I noticed after investigating on social media, travel creators on TikTok were highlighting Riquewihr and Ribeauvillé as must-visit places. Journalists like to cherry-pick the best news stories to push out each day, week, or month. It's important when building PR campaigns to consider what can be used across different channels. Plus, stories like this are great for publications looking to improve their own SEO and page rankings. Writers search for what's trending and, of course, for keywords and phrases they can use in their articles to link to other pieces. This not only supports your clients' PR goals but also benefits the publications as well. #digitalpr #publicrelations #seo

Using the right techniques, Help a Reporter Out (HARO) can help you get more links and make your brand known, no matter what business you're in. Cision, a big PR/Communications company, owns the HARO platform. It links journalists who need information with people who can provide it. Journalists using HARO come from different places, like The New York Times, Forbes, and even smaller bloggers. HARO stories can cover a wide range, from breaking news to blogs looking for quotes on specific topics, such as SEO. HARO is great because it's a win-win. Journalists find their sources, and the people who respond get a link in return.

Unveil the inspiring journey of Ukrainian bloggers like Alina Moiseenko making waves in America with the Wall Street Times! Delve into their unique storytelling and captivating content that transcends borders. Explore how these bloggers reshape the digital landscape, offering fresh perspectives and fostering cross-cultural connections. #UkrainianBloggers #ContentCreators #CrossCulturalConnections #WallStreetTimes https://lnkd.in/dWGT-9V5

Journalist outreach is NOT a numbers game. Carpet-bomb emailing an exported and partially curated list is an approach that both annoys journalists and has a longer-term consequence for the digital PR industry. Unfortunately, it feels like we're seeing more of it recently. Journalists are vocally and understandably sharing their frustration regarding the mountains of irrelevant pitches they receive, which not only wastes their time and puts their guard up against anyone associated with digital PR, but it also reduces the chances of decent relevant pitches cutting through. There's a HUGE quality factor to outreach. - Take time to LOOK at what a journalist writes about. Not all 'finance' writers should receive the same content. There's a huge difference between a writer that covers corporate finance to a writer who covers mortgages. - TELL THEM why your campaign is related to what they do. Make a connection and personalise it. - GET TO THE POINT with bullet points and your lead hook that is relevant to them and their readers - MAKE LIFE EASY by linking to the asset you have or including the press release for them to dig into Outreach was one of the things that helped me stand out early in my career. Empathy is a key part to being successful in it. Understand who you're emailing and don't waste journalists time or your reputation.

Tripping out Travel PRs: It's always great to be invited on press trips and I've been to some amazing places but, as a freelance journalist who has to pitch to editors to get a commission, some of the invites/press releases I receive need a lot of extra work. And sometimes you just haven't got the time or wherewithal. Here are just a few tips to help the journalist land a commission: * If you're visiting a place that no one's ever heard of, a small town for example or a tourist attraction, include a short description of what it is and why it's good to visit, rather than "Half-day trip to X". It means the journalist doesn't have to spend ages rooting around on Google. * A topical hook makes it much easier for the journalist to get a piece commissioned. Doesn't have to be on a par with the Moon Landings, it could be the anniversary of the birth or death of an important local figure, an up and coming neighbourhood, a trend in food, fashion etc * Journalists and influencers, on the whole, don't mix, they're looking for different things from a press trip. If possible, organise them separately. And once you're on the trip...it's fair enough that the client wants to get as much bang for their buck as possible but journalists are only human and will need a rest and some free time factored in. Never ever book a meeting with tourist board execs at midnight local time after a 12-hour flight (including a layover at a crummy regional airport) and another meeting at 8am the next morning! Contact me if you'd like help putting together your press trip itinerary or developing trip ideas and angles. #travel #travelpr #travelwriting #presstrips #pressrelease #journalism #writerforhire

?? PR Tip: Always optimise your outreach emails with relevant keywords specific to your clients' sectors. This helps journalists easily find your pitches when they're searching for expert commentary or relevant content in their inboxes. I've had many journalists directly coming back to me on pitches I sent months ago, seeking expert commentary which I've been able to turn into sweet, sweet links ??

Working with corporate brands and professionals, I’ve realised that many struggle with finding the right stories to tell. Crafting that perfect brand story—one that grabs a journalist's attention—can be a real challenge. So many brands want to be in the spotlight, but they often miss the mark on what story they want to tell the media. There’s a common tendency to pitch stories that aren’t newsworthy or lack editorial value. It’s not enough to just want the attention; you need to give journalists something worth their while. That’s why I recently wrote a blog post on what exactly makes a brand story newsworthy and how to create a more appealing pitch. It’s packed with insights on how to craft stories that not only stand out but also resonate with journalists. If you’ve ever struggled with getting your story picked up, or if you’re curious about what makes a pitch truly compelling, I think you’ll find this post really useful. Check it out here: https://lnkd.in/d2evrXsZ

Coming back with the promised content: 3 PR tips for #startups to build relationships with journalists locally & globally For startups seeking #media coverage, it's essential to go beyond a generic press release. Connecting with journalists who care about the topics your speak, creates meaningful communication:) and the result — genuine communication, that results in trust and loyalty from the audience! So here are the tips: ?? 1. Personalize Reach out to journalists who truly care about the topic and the philosophy of your business. It’s not just about what your company does but why it matters to them and their audience. Do your research—find the writers who share a passion for the topics your business addresses. It takes time, but, again, it's about building relationships. ?? 2. Don’t promote your product Even if that sounds weird. Focus on industry trends, provide data, and explain how societal shifts are connected to what you do. Journalists write about what matters to people. They highlight problems and seek expert solutions. If your product, the journalist’s interests, and the needs of their audience align—bingo! It's going to work, and the content will resonate. ???? 3. Be bold and authentic If you are writing an opinion piece, express your views honestly, but remember, it’s not about being controversial or taking unnecessary risks. The key is to ensure your style feels personal, like speaking from one person to another. Authenticity resonates, especially when you’re genuinely passionate about the subject. Give me some feedback, if I should share such tips more:)

Wondering how to get your story noticed by the media? Start by finding the right journalist. 1) Research their recent articles. 2) Check their social media for interests. 3) Note their preferred contact method. 4) Tailor your pitch to their beat. 5) Follow up respectfully. Effective PR is all about personalized communication!

? How not to p*ss off journalists and actually get your PR noticed in Europe ? Are you extending your PR campaigns across European borders and relying solely on dinosaur databases for distribution? Please, stahp. Here's why: ?? Limited journalist pool: The major databases often feature just a handful of journalists from top publications, who are bombarded daily with irrelevant PR pitches. ?? Outdated information: Platforms like Vuelio and Roxhill rarely update their records for countries like Spain. Many listed journalists have moved on or now write for different publications. ?? Irrelevance: Gaining access to vast email lists might seem like a win, but I can assure you, about 70% of these contacts won’t match your niche, which makes them, well, useless. Instead, focus on building a media list that's both reliable and highly relevant. ? Tap into nationals: Particularly in Spain, the main national publications cover a wide array of niches. ? Use Google and buzzsumo: Identify journalists who have covered similar topics within the last year. This ensures you’re reaching out to those with a current interest in your content, not someone who last wrote about it three years ago. So, before you hit send on your next mass email blast, remember that the digital landscape is as dynamic as any other. PR success isn’t in the quantity of your contacts, but the quality of your connections. #digitalpr #internationaldigitalpr