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Media Buying 101 ?? Marketing professionals, especially those not deeply involved in the technical aspects of media buying, may need clarification about how media buying works. Keys Areas of Media Buying that are often misunderstood. Tip #3 - The Importance of Continuous Optimization ?? Once a media plan is set and ads are running, some may think that the campaign can be left alone until it ends. Media buying requires constant monitoring and optimization. Successful campaigns involve ongoing adjustments to targeting, creatives, bids, and placements based on real-time data. This process maximizes ROI and ensures that the campaign adapts to performance trends. #mediabuying #advertising #digital

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