VIRTUE Worldwide的动态

Purpose is a hard skill, not a soft skill. Much was written about The Body Shop this week, so I'll keep it short ;) Thanks to?You Nguyen?for the above quote. Yes, yes, and yes: without Purpose, there can be drift, lack of focus, lack of passion, and lack of reasons for customer preference. ???? Purpose does not have to be confined to ESG. Purpose can be driven by a desire to achieve more for customers and better for everyone. Agree? We're fortunate to work with brands with a strong sense of Purpose, from?Hunkem?ller?- empowering self-love and inclusivity, to?Keephub, helping frontline teams achieve more via an employee-first comms platform. Find your passion and find your Purpose ?? #WeBuildBrands?#Retail?#Fashion Jon Bennett Alex Pickering Henrik Madsen Eva Pascoe Sarah L. Morris Will Murray-Phillips / Philip Mountford and Alexandra Legro RM for Hunkemoller and Kees Verkade Mike van der Hulst and Mark Stadhouders for Keephub

Advertising is reality at whole. At once.

Our case study 'Tradition to Finish' made for Finish / Reckitt Benckiser, has become the Campaign of the Week on the Contagious. Good job for Finish! Anastasiia Bykova ?? Editor's Contagious Insight:? Finish shows that it understands local culture by tackling a long-standing tradition in a way that feels respectful and relatable. Instead of coming off as pushy or preachy, the brand used a real wedding to connect with people on an emotional level. A clean break / Instead of focusing solely on practical product benefits, Finish addresses traditional relationships that, according to the case study, brands have previously avoided discussing due to their controversial nature. By tackling this topic, Finish differentiates itself from competitors and commits to making a change around an issue that hasn't been openly addressed by any brand before. By standing out from other brands, Finish makes a memorable, positive statement that resonates with consumers. Moreover, by encouraging mothers-in-law to support their daughters-in-law in using dishwashers, Finish opens the door to selling its product to an audience that may not have considered it before. https://lnkd.in/ew9DmnjT

Collaborations between creators and brands often go beyond promoting products—they tell stories, build connections, and bring out the emotional core of everyday moments. Chiara Plastina’s partnership with The Coca-Cola Company is a prime example of this, spotlighting how a simple beverage can play a part in cherished family traditions. Chiara’s video doesn’t just show a drink; it immerses us in her Sunday tradition of cooking homemade pasta and tomato sauce—a ritual that has kept her family of 10 coming together week after week. The magic of this collaboration lies in its relatability. It’s not just about sharing a Coke; it’s about sharing a moment—a reminder of how brands can be woven into the fabric of our lives in ways that are deeply personal and meaningful. In today’s creator economy, the most impactful partnerships are those that feel natural and authentic to the creator’s life. By tapping into Chiara’s personal narrative, Coca-Cola isn’t just another product on the table—it’s part of the experience, elevating those shared moments and enhancing the story of togetherness. This collaboration highlights the evolving role of brands: not just as sponsors but as partners in storytelling that resonates on a human level. #RallyCreator #CocaCola #CreatorEconomy #CreatorCollaboration

Inclusive content dismantles stereotypes and builds equality. But what does it do for business? ? increases short and long term sales ? differentiates your brand ? futureproofs your business Our panel of #UnstereotypeAlliance experts shared why inclusive content is so vital to brands. Read the report - https://lnkd.in/dFAhsYDU Jonathan Halvorson, MBA Kathleen Dunlop Unilever Mondelēz International

You didn't even need the whole picture to recognize it???, then you've just experienced the magic of branding at its finest! ??Unmistakable Recognition: Coca-Cola's branding is so powerful that you can spot it from a mile away. Whether it's the signature red and white logo or the iconic contour bottle shape, Coca-Cola's visual identity is ingrained in our minds, making it a true global icon. ??Impactful Branding: Coca-Cola's success isn't just about selling soda; it's about creating a cultural phenomenon. Through innovative marketing campaigns and memorable advertisements, Coca-Cola has captured the hearts and minds of consumers worldwide, leaving an indelible mark on popular culture. ??Emotional Impact: But here's the real magic: Coca-Cola isn't just a beverage – it's a feeling. From heartwarming commercials to unforgettable campaigns, Coca-Cola knows how to stir up emotions and create moments of joy and connection that resonate with consumers worldwide. ??Global Influence: Coca-Cola's reach extends far beyond its Atlanta roots, spanning across continents and cultures. It's a testament to the brand's universal appeal and its ability to unite people from diverse backgrounds under the banner of happiness and positivity. #CocaColaMagic #Brandmomentum #CocaColaBranding

What an honor to have community members speaking up about the value of the Sustainable Brands community. Take 3 minutes to hear directly from a stakeholder why she finds value in being a part. SB is about helping you see around corners, stay ahead of the pack and remain, or become competitive in a world we must all admit is changing quickly. Don’t stick your head in the sand or allow yourself to say “I’m too busy working on compliance issues to keep one eye on those who are using this moment to gain competitive advantage.” The pace of change requires us all to walk and chew gum at the same time — and we can if we use our creative problem solving to think about who to send (including yourself!) that will gain energy and translate market leading intelligence into competitive advantage for your brand. Lola Bakare, thank you! And see you and hundreds of our favorite brands there :) Pricing goes up this Sunday, April 7, so register now to save…

THE MEDIA ONLINE NEWSLETTER l 23.08.2024 Delta Victor Bravo's Nomonde Keswe on breaking free of 'can't because' thinking. While frustrating in everyday life, for organisational culture, this mindset can be dire. Mondelēz International's Masego Letsebe on how can to connect with Gen Z consumers on their terms, while preserving the hard-won integrity of our brands. Rogerwilco, Digital Marketing Agency's Alexander Brand tackles the topic of synthetic data. And yes, it's a thing. Our Media Moves delivers news of moves in the media business. The Media. Got to love it. #media #advertising #mediabusiness #strategy #medianews https://lnkd.in/dBBPfQ9R

Unveiling a refreshing Coca-Cola fun fact to quench your curiosity! Did you know that Coca-Cola's iconic red colour was inspired by a simple mistake? Dive into the fascinating world of branding with Turbo Reach as we blend creativity and strategy to craft unforgettable brand stories. #marketingmagic #cocacola #brandstorytelling #funfacts #marketingagency #socialmedia #socialemediamarketing #trending #digitalamarketing #canada Pranav Sharma Vinay Jangra Namita Dikshit Suhani Arora

If you've ever asked yourself, "Can Czarnowski create and execute a city block-worth of brand experience?" The answer is YES. We partnered with Dedica Group and Jackson Spalding to bring a tremendous experience to life for The Coca-Cola Company this week at #NACSShow. Here's a quick look at the work: #Exhibit #TradeShow #BrandExperience #EventMarketing #ExperientialMarketing #TradeShowMarketing #BrandActivation #CreativeCollaboration #TeamworkInAction