Viral Nation的动态

Brand affinity goes beyond the point of sale for young consumers - they want to be in a brand's world. YPulse found 83% of Gen Z and Millennials want brands to interact with them through experiences. So, what plans do you have for customer experiences? #genz #millenials #Ypulse #branding #experiences

Coca-Cola’s ads strategy is a comprehensive approach that has enabled it to become one of the most recognized brands globally. The key components of Coca-Cola’s marketing strategy: ? Happiness and Togetherness: Coca-Cola’s marketing often revolves around themes of happiness, friendship, and togetherness. Campaigns like “Open Happiness” and “Taste the Feeling” evoke emotional connections with the audience. ? Character-Driven Stories: Ads frequently feature relatable characters and everyday scenarios that viewers can identify with, enhancing the emotional impact. ? Storytelling: The brand uses powerful storytelling to create memorable advertisements. These stories often highlight universal themes and values, making them relatable to a wide audience. ? Holiday Campaigns: Coca-Cola is famous for its holiday marketing, particularly around Christmas. Iconic ads featuring the Coca-Cola Santa Claus and festive packaging help drive seasonal sales. ? Universal Themes: The brand taps into universal human experiences and emotions, making their ads relatable to a wide audience across different cultures and demographics.

Does Your Brand Need a Reintroduction??? With Millennials entering their prime spending years and Gen Z coming up behind them, legacy brands are finding that their products and services aren’t always relevant to younger customers. Maybe they need to be reintroduced? Dive in with us as we take you through 7 key points to consider to reintroduce your brand. https://lnkd.in/gy_vTEQz

Gleaning insights from this Ad Age article: post-purchase is the new frontier. For Gen Z and Millennials, the journey doesn’t end at checkout; it’s an ongoing loop of discovery. These 3 post-purchase strategies stood out to me as table stakes for any company that wants to be successful, especially D2C brands: 1. Reinforce Their Choice: After buying, customers look for validation. This is your chance to strengthen your narrative and build lasting trust. 2. Build Community First: The strongest connections are between users. Cultivate spaces where people connect, enhancing the brand experience organically. 3. Be Transparent, Fast: Consumers crave authenticity and clarity. Lead with your values and make your brand story easy to find. The greatest opportunity for brand-building starts AFTER the sale. Thanks to Jasmine Bina for highlighting how we can make every post-purchase moment matter. https://lnkd.in/gStQ5XXW #BrandStrategy #CustomerExperience #BrandLoyalty #GenZMarketing

Lately, trends in household value-brand switches have been hitting the major trades everywhere. Our cultural insights team did some digging and has one of my favorite rebuttals to date. Here goes: Groceries and household items are prices we often feel we have the best ‘gut feel’ for – it’s the premise behind ‘The Price Is Right.’ But lately, our gut feels off at the checkout. The knee-jerk reaction is to switch to store brands. However, Digitas’ cultural research reveals deeper nuances and opportunities for national brands. When consumers switch within a category, it opens doors for intelligent conquesting. As they detach from a national brand, they’re open to new value propositions. The right content at the right time (e.g., high prices, out-of-stock situations, bundle offers) is a golden opportunity for national brands. We need to pick up signals, map portfolios, automate media spend, and follow through with compelling content and pricing. While retailers have their leverage within their ecosystems, we understand a person’s broader, real-life experiences that we can engage to our advantage. We’re all in this together, helping each other out. TikTok has become a platform for sharing hacks and hauls. Before consumers switch from your brand, they’re hearing from trusted creators about why they should stay loyal or how to continue enjoying your products through the right channels. Providing creators with brand value cues can help reframe your brand, bringing people along the journey. Shopping for the lowest price removes friction, preventing people from appreciating the promised value.?According to Mintel, 54% of adults shop around for the best deal, and 87% feel a sense of satisfaction when they do.?It’s up to us to help them feel that from national brands. The biggest insight? We can’t afford to buy cheap. The internet has realized that cheap products often fail to deliver value. People are willing to reconsider their choices if national brands offer messages that connect. By understanding social trends and listening to the audience, we can craft strategies that resonate. Thanks to Epsilon, we can target this directly addressable audience by focusing on smaller, high-value groups, ensuring national brands win with those ready for their message, who can then amplify it further. So what's the point for brands and marketers? Although store brands are leading many consumers away from national brands, there’s a significant opportunity for marketers to capture new customers intelligently as they shift. #Branding #Marketing #ConsumerInsights #networkedexperiences #totalcommerce

Brands face a critical question: Should their identity remain consistent across all audiences, or should they adapt it to resonate with different demographics and cultures? There's no one-size-fits-all answer. Here's a deeper dive into the arguments for and against brand identity adaptation: Arguments for Adapting Brand Identity: - Market Relevance: Tailoring messaging and visuals to specific audiences allows brands to connect on a deeper level. A brand targeting young adults on social media may utilize a more informal tone and trendy visuals than when communicating with business professionals. - Global Appeal: When entering new markets, adapting branding elements like colors, language, or humor can ensure cultural sensitivity and resonate better with local audiences. - Demographic Nuances: Generational differences can influence preferences. A brand targeting millennials might emphasize sustainability and social responsibility while prioritizing heritage and tradition might be more effective for baby boomers. Arguments for Maintaining Brand Consistency: - Brand Recognition: A consistent brand identity across all platforms fosters recognition and builds trust. Imagine a brand known for its sleek, minimalist aesthetic suddenly using cartoon mascots for a new campaign. It might create confusion and dilute the brand image. - Brand Values Preservation: The core values that define a brand shouldn't be compromised. Adapting them too drastically can make a brand seem inauthentic and lose its core identity. - Brand Equity Dilution: A brand's reputation is built on consistency. Shifting identity too often can weaken brand equity and make it difficult for consumers to understand what the brand stands for. What are your thoughts? Share in the comments below! Do you believe brands should adapt to different audiences? #BrandPersonality #MarketingStrategy #BrandConsistencyDebate #MarketingCommunication #BrandStrategy #ShareYourOpinion #maxgo #maxgomarketing #maximizeonlinegrowth

??? Dive into the art of branding with our quick guide to building a brand that not only stands out but stands the test of time! ?? ? TARGET: Know your audience like the back of your smartphone. Dive deep into their world - what makes them tick, double-tap, and swipe right? This isn’t just about demographics; it’s about connecting on a level that’s deeper than your last Netflix binge. ? IDENTITY: Your brand needs to be more recognizable than your favorite meme. Craft a tone of voice, messaging, and visual flair that’s as unique as your playlist. Consistency is key – whether it's on billboards or in DMs, make sure they know it's you. ? BE DIFFERENT: Why blend in when you were born to stand out? Find that one thing that makes you, YOU – and then shout it from the rooftops (or at least tweet about it). Whether it’s unparalleled customer service or socks with sandals vibes, own it. ? CONSISTENCY: Keep it 100 across all platforms. Your brand should be like your favorite series - no matter where you catch an episode, it feels familiar. Website, socials, skywriting - keep the vibe alive everywhere. ? STRATEGY: The secret sauce? A killer brand strategy. The roadmap keeps you from getting lost in the sea of sameness. Let every piece of content serve a purpose bigger than a simple like or share. Ready to turn heads and stop scrolls? Follow us at SynergyMediaCo. for tips so fresh they’ll make your competitors wish they followed us first. ???? #Branding101 #BrandBuilding #StandOut #TimelessBrand #KnowYourAudience #IdentityCrafting #UniqueVoice #ConsistencyIsKey #BeDifferent #OwnYourVibe #PlatformConsistency #BrandStrategy #StopScrolls #SynergyMediaCo.

Seasonality plays a significant role in how audiences engage with brands, and leveraging this aspect can yield substantial benefits for businesses. The content you create for seasonal promotions should be both timely and engaging. Use compelling visuals, storytelling, and interactive elements to capture the attention of your audience. Understanding the Seasonal Calendar: To effectively create seasonal content and promotions, it's crucial to have a deep understanding of the seasonal calendar. Different industries may experience varying levels of seasonality. Leveraging Key Holidays: Holidays are a prime opportunity for businesses to create seasonal content and promotions. Whether it's Valentine's Day, Halloween, or Christmas, these occasions offer a natural hook for marketing campaigns. Adapting to Weather Changes: Weather can significantly impact consumer behavior. For example, clothing retailers can shift their focus from summer dresses to winter coats as the seasons change. Tapping into Trends: Beyond traditional holidays and weather-related changes, staying attuned to trends within your industry is essential. These trends can be driven by cultural shifts, technological advancements, or emerging consumer preferences. Creating engaging content: The content you create for seasonal promotions should be both timely and engaging. Use compelling visuals, storytelling, and interactive elements to capture the attention of your audience. personalization and customer segmentation: Tailoring your seasonal content and promotions to specific customer segments can yield impressive results. By analyzing customer data and segmenting your audience, you can send personalized offers and recommendations based on individual preferences and past behavior. Measuring and Analyzing Performance: After implementing seasonal content and promotions, it's essential to track their performance. Use key performance indicators (KPIs) such as click-through rates, conversion rates, and revenue generated to evaluate the success of your campaigns. #phoenixmarketing #business

?????? ?????????????????? ???????????? ???? ????????. ???????? ???????? ?????? ??????????????????...?????????? Jasmine Bina latest piece in Ad Age highlights the seismic shift in how brands need to approach consumer engagement, especially with Gen Z and Millennials.?It's no longer about a linear path to purchase; it's a continuous cycle of discovery, interaction,?and advocacy. As brand strategists,?we need to be nimble and adaptable,?focusing on relationship-building at every touchpoint, particularly?after?the sale. Check out the article for more insights. #branding #brandmanagment #strategy

Are you looking to engage ?????? ?? ?????? ???????????????????? ?????????????????? effectively? ?? ?? Check out this ?????????????????????????? ?????????????? ???????????????? ?????????? by 2Stallions to learn how to connect with these dynamic demographics. ? From understanding their behavior to crafting compelling content, this guide has you covered. ?? Stay ahead in the digital landscape with the latest insights and strategies. #DigitalBrand #GenZMillennials #DigitalMarketing #YouthEngagement #marketing #millennial #genZ #branding #guide #digitalbranding #empathy #digital #gen