Outdoor Power Source, based in Elizabethtown, KY, has been a trusted provider of outdoor power equipment for over 40 years. When they approached us, they needed a fresh social media presence that engage both residential and commercial customers. We worked with OPS to create a cohesive visual and copy style that reflects their values—friendly, knowledgeable, and reliable. Our goal was to give their online presence an evergreen feel with a touch of nostalgia while keeping the messaging light and approachable in a way that feels both fun and expert. Client: Outdoor Power Source Art Director: Chris Butler Designer: Madison Whittle Project Manager: Jenn Drummond Social Content Lead: Jared Kunish
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If you’ve ever tried to film b-roll footage on your own, you’ll know the struggle. It’s trickier than it seems, even if you coax your partner or friends into becoming impromptu videographers. You’ve probably had a brand photoshoot before too but even YOU are sick of using the same photos over and over again. But now you’ve been in business a few years, you’re being more strategic… and you’ve got that new launch coming up and you’re planning on writing a book, sorting out your website and just being more visible. And you’d like to be seen as a proper grown up business person… you know… with stylish polished photos, that take into account what’s happening in your business (and that you actually want to share). That’s why I’ve created THE CONTENT CLUB. If you’re ready for the next step in your business. If you want to infuse new life into your visuals and say goodbye to the frustration of doing it all on your own, then THE CONTENT CLUB is designed with you in mind. Join THE CONTENT CLUB today ?? https://lnkd.in/eX2sda5n
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Last month I took a punt on entering a project by Prodoto Commercial Photographic Studios Ltd. for a DesignRush award, here's what happened... ?? WE WON!! ?? Received instant PR promotion via DesignRush ? We published a press release with a great photo of William Lack ?? Gained coverage in five publications including those with B2B audiences ?? Received a boost in web and socials traffic If awards are not part of your digital PR strategy, it may be time to rethink - most businesses will benefit regardless of size and budget (there's plenty of free to enter awards!) I've always found being selective is the best approach - do the research before investing time and energy. ?? Find your story to hook those judges ?? Compare your work against past winners ?? Seek out unique sectors and categories to enter ?? Pack applications full of photos, videos and links if you can ?? Make your application easy to read - headings and bullet points ?? Be wary about going for the same award repeatedly, even if you won ?? Align entries with your current business goals and audience segments Most importantly... ?????? SHOUT ABOUT YOUR WIN!! ?????? #DigitalPR
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?? Adaptability and the Case for Courage ?? Please watch the teaser of my upcoming project, “Letters of Cascadia.” A multimedia odyssey told through creative storytelling and edited in the Adobe Creative Suite. Featuring unique makeup looks, fashion vignettes and original songs. Think of it as an experiment in brand development, social media, and pop culture journalism. I led the social media marketing, public relations, and creation of “Letters of Cascadia”. My time at the University of Oregon inspired this project. The University of Oregon Lundquist College of Business and University of Oregon College of Design helped me develop the skills to make this project possible. More updates regarding “Letters of Cascadia” soon to follow!! #multimediastorytelling #creativemarketing #adobecreativesuite
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While my main focus is typically sports and fitness, I also love stepping into other niches to help businesses bring their vision to life. Earlier this summer, I had the opportunity to co-direct and edit this project for Euclid Roofing and Siding. The final edit might be simple, but simplicity is often key when it comes to highlighting a brand’s product or service. The work we do with cameras help businesses grow by providing them with creative assets that are essential to their marketing strategies—whether it’s increasing reach on social media, strengthening the brand image through a proper hero video, or having multiple assets to attract new customers through paid advertising. But having a strong creative is only part of the equation. If there isn’t a solid marketing strategy to distribute that content, it’s all for naught. It’s essential to have a distribution plan behind every piece of creative. We don’t work hard to produce these works just to post them—we do it with clear intention and there should always be a proper strategy in place to maximize its impact. Agency: Peak Creative Studios Client: Euclid Roofing & Siding Talent: Michael Achramowicz & Anna Achramowicz Director: Andrew Walker Co-Director: ?? Editor: ?? Director of Photography: Lana Mattice Producer: Jasmine Gragg Gaffer: Mike K. Hammond First AC: Armond Anderson & Ruben Cordoba PA: Ruben Cordoba #directing #director #commercialvideographry #commercialvideo #corporatevideo #onset #contentmarketing
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Find what works for your brand on social media and post more of that. Reviewing metrics regularly is an important part of what I do, and when trends start to show a certain type of content is out-performing everything else, I create or source more of it. When a client’s floral and outdoor images really started to take off, with engagement rate and reach far beyond other posts, I began to prioritize regularly sharing that type of content, seeking out photos from team members, photographers, and surrounding businesses. Is it the only content we share? Definitely not! We also post content that’s more directly tied to marketing goals. The standout content just helps us to grow our audience and reach, while also helping to tell the brand story in a beautiful way. ??: Castle Island, Boston, Massachusetts
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We believe that one image can tell a thousand stories—and we bring that philosophy to life in our work. Here's a little insider secret: the entire reel you're about to see was created using only one photo of a dress. With just a single image, we can craft endless variations that showcase the beauty and uniqueness of any product. From dynamic reels to attention-grabbing visuals, we turn simple photos into versatile marketing assets that highlight your brand's story in captivating ways. Imagine the possibilities: one photo, countless creative directions, and tailored content that speaks directly to your audience's needs.
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Here are five ways you can use photos throughout your marketing ???? 1?? Website - your website is where people will go to learn more about your brand, which is why it’s crucial to incorporate photos of your products or services throughout it! 2?? Email marketing - email marketing has high conversion rates! You can make your emails even more engaging by adding photos or GIFS to your emails. 3?? Print media - print is still very much in use! You can use your photos on brochures, billboards, signs, magazines, and more. 4?? Campaigns - photos are amazing pieces of content for campaigns! Use them to tease your audience on social media, to run paid ads, and for your brand's campaign events! 5?? Organic social - using your photos organically throughout several social platforms will help build trust and brand recognition. Get creative and turn your photos into graphics to create a variety of social posts. When we work together we’ll discuss how you can get the most out of your photos! Now booking shoots for May and June ??? https://lnkd.in/edXYW3Vk #productphotographer #brandphotograper #contentcreator #miamiphotographer #productphotography #socialmediastrategist
Contact — NOLIVA VISUALS
nolivavisuals.com
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You can do it! #campaign The campaign of B&Q used a collection of outdoor #billboards that showcase close up images of common #DIY tools, portrayed as imposing objects, symbolizing people's doubts and fears about DIY tasks. All tools photographed to appear as heavy and intimidating, however the accompanying optimistic text contrasts this #perception. Despite the intimidating #visuals, the message "You can do it" is highlighted in delicate typography, reinforcing the campaign's #encouraging theme. This #creative endeavor serves as a #powerful example of #empowering advertising, inspiring confidence and action. #Advertising #YouCanDoIt #BandQIt #CreativeCampaign
B&Q inspires customers in latest OOH campaign ??? Titled “You Can Do It”, the home improvement retailer and creative agency, Uncommon Creative Studio, released a series of outdoor ads to empower the U.K and boost the confidence of their DIY customers. The creatives use clever copywriting and a strong art direction, featuring B&Q ‘s iconic brand asset (orange) and DIY tools to reinforce the message. What do you think of the ad? Let us know below! ?? Photographer: James Day
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Don't overlook the importance of location and materials when planning your marketing videos. Here's why: ?? Location: Consider where you'll film and how it impacts your visuals. Weather conditions like sun, shadows, or rain can influence your shoot, so plan accordingly. Is it a cozy indoor setting or a bustling outdoor scene? The location sets the stage for your story and can make a world of difference in how your audience perceives your message. ??? Materials Needed: From vehicles to uniforms to extra products, ensure you have everything required for a seamless shoot. Make a checklist and plan ahead to avoid any last-minute hiccups! Whether it's props, costumes, or technical equipment, having the right materials on hand ensures that your vision comes to life exactly as you imagined. Remember, while some things may be out of your control, careful planning can minimize surprises and ensure a smooth production process. ? So, next time you're gearing up for a shoot, take the time to consider your location and materials—it's the foundation of a successful video campaign! ?? Ready to take your video marketing to the next level? Schedule a free strategy session today at https://lnkd.in/gwqchHDn and let's turn your ideas into impactful video content! #locationscouting #videoproduction #contentcreation
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How to create your first ad creative: - If you have videos, stitch them together and edit them to create a compelling story. - If not, a graphic ad would be a great choice. - Head over to Canva and create your creative from the templates available there.
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