Here's your weekly news rundown at the intersection of sports, tech, and investing ???? ?????????? ?????????? ?? ? Two Circles acquires KORE ? Forest Road & Ares Management Corporation co-founders buy Formula E team ? Sony acquires KinaTrax ? Dryvebox raises new funding from TMRW Sports & Golf Digest ? Eyeball Football raises €5M Seed round ? Quiet Golf secures Seed funding led by Old Tom Capital ???????????????????????? ?? ? Unrivaled Basketball agrees to a multi-year deal with TNT Sports ? The Athletic partners with Fubo ? Los Angeles Rams partner with Genius Sports ? FIFA partners with Lenovo ?????????? ???????? ?? ? James Dolan is bringing the Sphere to Abu Dhabi ? Tom Brady approved to become a limited partner of Las Vegas Raiders ? NBA App releases new fan features ? Sports technology market to attain worth of $79.43B by 2031 Subscribe to?the Vetted Sports weekly newsletter?to get the latest industry news, trends, and updates ?? ?? https://lnkd.in/dSqz-2U5
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https://lnkd.in/gpd724tz Excitement for sports fans and daily fantasy players alike! PrizePicks, the leading daily fantasy sports operator in North America, has just signed a multi-year sponsorship deal with Wave Sports + Entertainment (WSE). This exciting partnership means PrizePicks will become the exclusive gaming sponsor of WSE's award-winning original series, including the popular "New Heights" hosted by NFL stars Travis and Jason Kelce. But that's not all! PrizePicks will also be the Presenting Sponsor across WSE's entire lineup of hit shows, featuring iconic athletes like Carmelo Anthony, Paul George, and Bomani Jones. This is a major win for both sides: For sports fans:?Get ready for an even more immersive experience with your favorite shows,?as PrizePicks brings the thrill of daily fantasy right to your screen. For PrizePicks:?This partnership expands their reach to a massive audience of engaged sports fans,?further solidifying their position as the DFS leader. This deal doesn't just stop there! WSE is launching new shows in 2024, and PrizePicks will be right there alongside them. Stay tuned for even more exciting content and DFS opportunities! What do you think about this partnership? Are you a PrizePicks player or a WSE fan? Share your thoughts in the comments below! #DFS #sports #entertainment #partnership #PrizePicks #WaveSports
PrizePicks Inks Multi-Year Sponsorship Deal with Wave Sports + Entertainment
prnewswire.com
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Revolution acquires WePlay, expanding global sports marketing reach. Revolution’s acquisition of WePlay amplifies its global reach, enhancing capabilities in sports marketing. This strategic move positions Revolution as a leader in digital fan engagement and expands its presence across global markets. https://lnkd.in/gXzEKQ2p rEvolution WePlay #sportsmarketing #digitalfanengagement #globalmarkets #expansion #marketingstrategy #businessgrowth #acquisition #fanengagement Newswire PR Cision PR Newswire MENA Newswire
rEvolution Acquires WePlay, Expanding Global Reach and Capabilities - Manama Media
https://manamamedia.com
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What does it take to bring grassroots sports into the spotlight? A commitment from brands who recognize the impact of sports on communities. By investing in grassroots sports, brands not only gain meaningful visibility but also enable high-quality streaming that brings these games to life. SportVot’s platform turns this exposure into valuable support, creating lasting growth for athletes and the communities they represent. If your brand is passionate about supporting real impact at the grassroots level, let’s connect to explore how we can make a difference together. Read more about this transformation here! https://lnkd.in/dkdx2-Ak #sports #sportsmedia #sportsinvestment #sportsmarketing #impactmarketing #brandinvestment #sportvot Sidhhant Agarwal | Shubhangi Gupta | Yash Bhagwatkar | Ashish Purohit
90% of sports go unseen – Here’s how tech is changing that - Adgully.com
adgully.com
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The use of brands and company names in sports stadiums is a common #marketing #strategy that benefits both sports teams and brands. For teams, this can mean additional revenue through sponsorship agreements and partnerships with companies. On the other hand, brands can increase their visibility and recognition by associating themselves with popular sports teams and events. This not only provides exposure for the brand during sports events but also reaches television and online audiences when games are broadcasted. Additionally, teams and brands can collaborate on joint promotions and brand activations both inside and outside the stadium to increase fan and consumer engagement. #marketingstrategy #mutualbenefit
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Is the Campbell's and Harris Blitzer Sports & Entertainment deal a precursor to redefining the future of sports sponsorships? -?This deal is unique because it spans multiple major sports franchises—the Philadelphia 76ers, Washington Commanders, New Jersey Devils, and Joe Gibbs Racing—allowing Campbell's to activate its brands across top markets through exclusive and authentic fan engagements. ? -?It highlights Campbell’s new initiative, "Kitchen 1869," designed to drive growth by leveraging high-profile collaborations and innovative marketing opportunities in the sports and entertainment industries. -?The partnership includes exclusive branding opportunities and in-stadium experiences, marking a significant cross-sport collaboration aimed at broadening Campbell’s presence across multiple fan bases. Disruptive Play - LOOKING AHEAD - Sports sponsorships have been stuck in the past… What if emerging sports properties combined forces—creating super-sponsorship deals across leagues? Could this help early-stage properties fund their products faster, grow their collective fanbases?
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Huge news in the sports media business world! FanDuel and Diamond sports group sports have joined forces in a game-changing partnership, granting exclusive naming rights to Diamond's 16 regional sports networks and digital offerings as the FanDuel Sports Network. This collaboration unlocks endless opportunities for media placement during live National Basketball Association (NBA), National Hockey League (NHL), and Major League Baseball (MLB) games on the FanDuel Sports Network. The shared commitment includes exploring a unified DTC app experience and syndicating FanDuel TV programming across the network. Fans can anticipate enjoying popular studio shows like "Up & Adams," "Run It Back," and live rights programming on the FanDuel Sports Network. Moreover, FanDuel is set to become a reseller for Diamond's DTC product, with the partnership encompassing various economic and equity elements. #FanDuel #Diamond #SportsNetwork #Partnership #Innovation #rsns #sportsbusiness #sportbiz #sportsmedia #sportsmarketing #sponsorships #sportssponosorships #ai #mensio #hive
Diamond Sports Group and FanDuel Announce Broad Commercial Partnership
businesswire.com
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?? ???????????????????? ???????????? ??????????????????????: ?? ???????? ?????? ???????????????????? ?? Really enjoyed reading Frank Lawley's thoughts on the importance of a creative-led partnership strategy in sport. It seems as if the commercial efficacy of partnerships is decreasing, and too many brands are simply hoping to capitalise on the benefits of a sports sponsorship, without building out a ?????????????????????????? ?????? ???????????????? ?????????????????????? ???????????????? ?? Fans are being bombarded with brands and because of this, there is a ????????????????????. Recently, we have worked with several sports properties to help build out their Partnership teams, and interestingly, a large number of these appointments have been focused on ?????????????? ?????? ?????????????????????? ????????????????, with less of a focus on the creative. According to the article, ????????????????-?????? ???????????????????????? ?????????? ???????????????? ?????? ???? ???????? ???????? ????%, showing the importance of innovative and creative partnership strategies and the impact this can have on sales efficacy?? To address these challenges, brands must ???????????? ???? ???????????????? ????????-?????? ?????????????????????? ???????????????????? and work closely with sports rightsholders to drive fan engagement and boost revenue generation? #Sportspartnerships #Creative #Innovative #Fanengagement #Marketing
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Exciting news in the digital sports industry. Disney, Fox, and Warner Bros. Digital have launched a joint streaming service, Venu Sports. This tri-lateral collaboration combines both entertainment and sports streaming, two sectors showing incredible synergy at this time. The service will provide a comprehensive sports-content viewing experience, from professional football to e-sports. With Disney's navigation, Fox's credibility, and WBD’s technical expertise, this venture is set to disrupt the sports broadcasting industry. Venu Sports comes with built-in features like live chats during matches, AR/VR viewing options, and social media integration. From the perspective of a professional who's spent time improving digital footprints, I find this an exceptional example of leveraging technology to drive business growth. This coordinated move not only diversifies the portfolios of these industry giants but also caters to a dedicated, rapidly growing audience. Keep an eye out for Venu Sports, it's a testament to the critical role technology plays in driving business growth. #SportsStreaming #DigitalTransformation #BusinessGrowth #VenuSports
Disney, Fox, and Warner Bros. Unleash Venu Sports: A Game-Changing Streaming Service Transforming the World of Sports Entertainment
https://anglesmarketing.co
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Are you a sports marketing professional looking to showcase the value generated from partnerships? Attention brand, agency, and property leaders! I am excited to introduce SportsBiz and our insightful approach, combined with actionable insights, to rapidly enhance overall value. Reach out to me via DM, and let's schedule a time to connect! #sponsorship #sportsmarketing #sportsbiz #sports
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?? Did you know? ?? Around 12% of global marketing revenue is currently spent on sponsorships, with a substantial portion directed towards sports-related projects. This share is expected to grow, reflecting the high engagement and return on investment that sports marketing offers. Sports Sponsorship Market: $76.33 billion in 2023, projected to reach $161.12 billion by 2032, growing at a CAGR of 8.7% (Expert Market Research) (SponsorUnited). Key Drivers: The rising popularity of women's sports, the integration of AI and AR/VR for fan engagement, and the expanding landscape of sports betting sponsorships (SponsorUnited) (PwC). The dynamic and evolving nature of sports marketing makes it a key area for brands looking to maximize their impact and reach. Stay tuned for more fascinating comparisons in my "Did you know?" series. #SportsMarketing #Sponsorship #MarketingTrends #DidYouKnow #IndustryGrowth RUSHMANS
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