From CTV surpassing traditional TV to the rise of digital out-of-home, and in-game advertising, industry leaders agree: emerging channels are redefining brand engagement. A few highlights from our video series with MMA Germany: ? Tobias Kellner (Google): "CTV has reached a tipping point, offering the impact of TV with digital precision." ? Remco Westermann (Verve): "DOOH and audio hold untapped potential — audiences are there, but budgets haven’t caught up." ? Katja Anette Brandt (Mindshare): "Retail media is unlocking first-party data to deliver next-level personalization." ? Frank Olma (EssenceMediacom): "Gaming isn’t just entertainment — it’s a brand engagement goldmine." ? Verena Gruendel (DMEXCO - Digital Marketing Expo & Conference): "Integrating CTV, DOOH, and retail media creates a seamless journey from awareness to action." Watch #TheNextWith series powered by Verve to hear how brands can make the most of these high-impact, underutilized channels. ???? Deep dive and watch the full series here: https://hubs.la/Q036CcF80 #Advertising #EmergingChannels Thanks to Peggy Anne Salz and Mobile Groove for these great interviews!
Exciting times for CTV ahead as it continues to grow and expand as a performance channel!
Good one ??
Content Marketing Strategist, Journalist, Online Host, Writer @ Forbes, Pocketgamer.biz & other major media outlets
4 周Thanks for sharing Verve ?? All marketing experts in this series agree -- emerging channels aren’t just gaining traction—they’re redefining how brands engage with audiences. The real opportunity? First-mover advantage. Retail media is unlocking first-party data at scale, CTV is outpacing traditional TV in engagement, and DOOH is seeing double-digit growth. The key takeaway? Follow the audience, not just the budgets. Brands that invest early in these blue oceans —before the market catches up—will take charge of change - not be crushed by it ??