Is your advertising budget being spent effectively — and safely? Despite years of scrutiny, brand safety remains a persistent challenge in open web advertising. Smart advertisers are pivoting toward higher-quality, controlled environments like connected TV, mobile in-app, and digital out-of-home, where pre-vetting and direct supply paths reduce brand safety risks while improving performance. See the latest from Verve's own Grant Gudgel on why diversifying beyond the open web isn't just safer — it's smarter for your bottom line ?? https://hubs.la/Q03bbhKG0
