Yesterday’s DBSI Visionary Voices event was a fantastic opportunity to discuss the future of bank branch innovation and the importance of daring to be different. EJ Kritz captured the essence of customer experience, emphasizing that it’s about removing friction for the customer while empowering bank staff to truly delight them. One standout example of this approach in action is our VeroTerra Mirror solution, which is designed to simplify processes and enhance both customer and staff experiences. Additionally, Ray K. Ragan, MBA, PMP made an insightful point about traditional methods of measuring customer satisfaction, particularly email surveys. He highlighted how these only provide a small fraction of the full picture, urging us to explore more comprehensive ways to understand and meet customer needs. Together, these discussions remind us that the key to innovation lies in removing barriers, empowering teams, and rethinking how we gather insights to continuously improve. #visionaryvoices2025 #csat #nps #banking #customerfeedback
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VP Strategic Impact at Vibe Credit Union
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