Velentium的动态

In this episode of the Marketing Engagement, Examples of Excellence podcast, our host Rachel Aldighieri is joined by Carlos Hidalgo, CEO & Founder of Digital Exhaust. They discuss the challenges marketers are facing today, how organisations can continue to grow, and how AI has affected sales and marketing. ?? Listen here > https://hubs.ly/Q02LJfcP0

An encouraging listen - Ann Marie Kerwin interviews John Osborn and Dr. Bill Wescott with examples of how companies and organizations in the advertising industry are taking action that advances their business and sustainability. Below is the link for Spotify and it is also available on Apple podcasts and the WARC.com website. https://lnkd.in/g48ZVTA5 #responsiblebusiness #sustainablegrowth

Is Janine Gianfredi the most interesting marketer in tech? ? Spearheaded marketing innovations in healthcare with Transcarent and Redesign Health, showcasing the power of strategic marketing in transforming complex industries. ? Selected for her expertise to contribute to national digital advancement as the CMO of the United States Digital Service, underlining the significance of marketing in public sector innovation. ? At the forefront of launching boundary-pushing products at Google's X, the moonshot factory, Janine exemplifies the role of marketing in turning groundbreaking ideas into reality. ? Played a pivotal role in shaping consumer marketing strategies at Instagram, influencing the digital social landscape. We're thrilled Devon had the chance to chat with Janine on our latest episode of "Embracing Erosion" ?? Dive into this episode to uncover: ???? The critical need for simplifying the healthcare industry and the role of marketing in this endeavor. ???? A comparative look at decision-making dynamics in startups versus established enterprises, offering valuable insights for entrepreneurs and marketing professionals. ???? Exclusive behind-the-scenes insights from Google's X, offering a glimpse into marketing at the cutting edge of technology. ??? An inspiring account of Janine's recruitment by the White House and her impact as the Digital Service's CMO, showcasing the intersection of marketing and governance. ????? Leadership lessons from a marketing visionary, providing actionable advice for aspiring leaders. Give it a listen: https://lnkd.in/gWHvJ3Pp The Compete Network

I'll never turn away a good podcast that covers interesting and modern professional topics on how to integrate tech developments (that aren't going away) in traditional and non traditional business practices. Take a listen to Branding & Marketing in the age of AI with Seth Godin. https://lnkd.in/dv6KS_9C

On a recent episode of our #MarketResearch podcast, we spoke with John Van Vleck, founder of The Green Room Collective. The discussion centers on the intersection of market research and creativity in the insight generation process. John shares his insights on how businesses can effectively blend scientific research with an artistic-like approach to uncovering insight, which drives innovative thinking to solve complex business challenges. This episode provides a fresh perspective on enhancing traditional research methodologies with creative approaches. ?? Listen here: https://lnkd.in/gKJFJC5t #MRX #Insights #Innovation #BrandStrategy

?? Prioritization breeds impact. ? Still, Jennifer Ross, Executive Director and Fractional CMO in 2X's Strategy and Consulting practice, understands that this can be a tough conversation for marketing and revenue leaders alike—especially when?certain?GTM strategies must be set aside due to a lack of resources.? ? In this episode of Grow with GrowTal, Jennifer sits down with Bryan Karas to explain why prioritization is crucial to growth and how 2X's approach to marketing operating model redesign holds the key to impactful, scalable marketing resource allocation. ??? Listen to the full episode:?https://lnkd.in/gBZ3G5YZ ???? Podchaser link: https://lnkd.in/g2XS4Ek4

With an increase in #AI-generated content in marketing, one thing remains clear. Human impact is more important than ever. ?? In OTR's latest podcast episode, Brandon Friesen (he/him) sat down with Foundry's Rick Currier to discuss the latest trends in B2B marketing while offering insights into overcoming challenges and capitalizing on opportunities to drive success. ?? ?? Have a listen here: https://lnkd.in/gKhRbaKT

Check out the latest RPA CTA Podcast on the Power of Brand Icons featuring several of our agency leaders (and me)!

Listening to the "Disruption, Transformative Marketing, and Demarketing" podcast episode. Philip Kotler discusses how marketing is evolving beyond commercial growth to drive societal impact. He highlights his vision to establish marketing as a true science, integrating consumer theory, organizational insights, and economics. Today, his research shows that marketing can also foster sustainable practices like “demarketing”—discouraging over-consumption for resource conservation. This approach drives companies to rethink B2B marketing strategies, aiming for both growth and a sustainable future. #marketing #philipkotler #B2Bmarketing

Have your failures taught you more than your successes? I spoke with Greg Stuart on the Building Better CMOs podcast and we got real on this topic and several others including why I think creativity is so important in building brands. Listen here?? https://lnkd.in/gQZA4KN9