Variety VIP+的动态

The common answer to who is winning the streaming wars is Netflix, but the real answer is YouTube. YouTube has been the most watched US streaming service for 15 months and counting — ahead of Netflix. I spoke with YouTube execs, YouTube creators, traditional media executives and analysts about YouTube’s growing dominance and what every other media and entertainment company should be doing about it. The story is here and includes a 14 minute digital video made with producer Devan Burris.

"I LOVE the Drake" ?? or "I HATE Drake" ?? – which Seinfeld camp are you in when it comes to the streaming wars? ?? YouTube, the underdog turned top dog, has surprised everyone by dominating the streaming landscape. Who would've thought we'd be glued to cat videos on our TVs? ?? This fascinating article explores how streaming competitors should respond to YouTube's unexpected reign. What's your take on YouTube's success? Is it a model to emulate or a threat to overcome? Share your thoughts in the comments! ?? #YouTubeDomination #StreamingWars #SeinfeldReference #MediaStrategy #FutureOfMedia

Understanding platform decay is essential if we want to understand better what the next front of the streaming wars is likely to be: licensing. #Streaming #StreamingWars #PlatformDecay

The 'Fog of Streaming Wars' features in my new article published in The Conversation. It's a 'thought piece' so your thoughts are very welcome! https://lnkd.in/dHzbyCVA

The analysis provides an insightful viewpoint on the intricate dynamics of the streaming industry, challenging the notion of an impending streaming war with a “winner takes all” outcome. Parrot Analytics #StreamingIndustry #MediaAnalysis #StreamingWars #ContentConsumption #SVOD #MediaTrends #EntertainmentInsights #MarketDynamics

From Cord-Cutting to Cable 2.0: The Evolution of Streaming Looks Just Like Cable TV What's old is new again. Everything goes in cycles. There's a reason Tubi is the hottest streaming platform right now. And most people don't realize the number one global streamer is YouTube. They're free and ad-supported just like old-school broadcast TV. https://lnkd.in/eQ2aTzaM

YouTube made up 9.7% of all viewership on connected and traditional TVs in the U.S. in May — the largest share of TV for a streaming platform ever reported by Nielsen’s monthly “The Gauge” report. Netflix ranked 2nd, claiming 7.6% of viewership. Among streamers only, YouTube’s total viewership was close to 25% market share -> https://lnkd.in/dvNEbYXZ

CNN+ Comeback Highlights Challenges in the Streaming Industry—CNN’s streaming service, CNN+, was shut down less than a month after it launched, but now the cable network’s executives think they may have pulled the plug too quickly. The fact of the matter is that CNN knows that it still needs a direct-to-consumer solution and cannot continue to depend solely on cable carriage as subscribers plummet, even if its first attempt at a streaming product was a bust. Unfortunately these kinds of wildcat moves by media companies only add to consumer confusion and frustration with these products. Shows, movies, even entire streaming services that disappear after only a month or two have become common, and some content doesn’t even reach consumers before being canned for a tax write-off. All of these things hurt consumer adoption, and are going to lead to a disaster when these big media companies can no longer reach customers in a post-cable era who don’t trust their products. #streamingwars #freecast #nextgenstreaming #nomoreappdiving https://lnkd.in/eMZ43Keh?

For this month's article, I briefly give my thoughts on re-watching media and how my viewing habits have changed since streaming services have come about. I hope you all enjoy it! Story Nexus: Revisiting Media in the Era of Streaming: https://lnkd.in/gGsCeuqn

Netflix is the unrivaled market-leader in the streaming industry by a wide margin. But that doesn't mean the company is destined to be the *only* streaming winner. Audience tastes, financial situations, varying company goals and the ability of other players to better address certain viewer needs will naturally result in more than one major SVOD player left standing. In Parrot Analytics' latest Parrot Perspective, I look at how the streaming wars are decidedly not a winner take all scenario. https://lnkd.in/e3mxDti8