UWG School of Communication, Film and Media的动态

Presenting 'Think in Colour,' a brilliant showcase of student creativity at Windsor Academy Trust. This film highlights the transformative power of empathy and positive change, supported by our nurturing educational environment. Discover more about this creative journey in our latest blog: https://lnkd.in/eeJR7HWm #LeadershipInEducation #StudentSuccess #CreativityInEducation"

A report came out that the AAPI audience is not satisfied with the authenticity and that they would watch more if it was more authentic.?Yes, and what does this mean??This raises several questions about what "authenticity" means.?Does it require that actors precisely match the ethnic backgrounds of their characters, with a Korean actor, for example, speaking fluent Korean and only playing Korean roles? Should stories adhere strictly to factual representation, similar to what one might expect in documentaries? ?I'm all about authenticity, but what's complicated about this issue is that there are so many different types of AAPI that have differences in cultures and how they want to be represented.?However, another consideration is whether audiences will engage with content that represents cultures different from their own. The idea that Hollywood could potentially miss out on billions of dollars if it does not cater to these diverse interests suggests that there is a financial incentive to embrace broader cultural representation. ?But that’s if we watch other cultures in the AAPI community as well and celebrate when we watch another culture succeed and get screen time, and support with our dollars and attention,?even if it isn't yourself represented.?While authenticity is valued, too much realism can sometimes result in content that feels more like a slice of life, which may not appeal to all viewers.?This is up for discussion but I’d like to see the AAPI community come together more since we have the power but it’s still very divided. ?

A well-put remark on the importance of authentic representation. ?? Similarly in the advertising industry, consumers are more trained than ever. What brands are putting out has always been a critical part of the cultural fabric, and the audience can tell a genuine piece apart from one that feels "token-y" or "quota-filling". Our untold stories, eager audiences, and creatives who are seeing more lights ahead than ever are ready to unlock the potential together. This is just the beginning. ??

Thanks Kevin Kreider for sharing his perspective on the complexity of “authenticity” in media representation. I’ve been thinking about how our diverse Asian identities are portrayed and perceived. There’s a significant aspect of our shared cultural experiences that can deepen our collective identity in the U.S., transcending specific ethnic lines. For instance, common practices like taking off shoes before entering a house, or our collective love for various Asian cuisines, are relatable moments that unite us. Recent events like the support for the Chili Crunch case also highlight how we can come together as a community over shared causes and interests. This shared authenticity can be a powerful way to represent us in media—showing not just our differences, but our commonalities that speak to a unified Asian identity. If we continue to focus on these shared cultural threads, we can create a stronger, more unified market appeal that doesn't solely rely on representing specific ethnicities. This broader approach might not only be more inclusive but could also open up larger market opportunities as you noted. How do we think we can encourage the industry to adopt this broader perspective in its storytelling to truly reflect our shared experiences? Here is the link to the the McKinsey & Gold House study post: https://lnkd.in/gfdsdGkM

Looking forward to hosting our second NY discussion and screening of $avvy, Robin Hauser’s powerful documentary about why it’s critical for women to understand and take control of their personal finances if women are ever going to get to equality. It starts with the financial freedom to make choices. #financialliteracy #talkaboutmoney #womenandmoney

Rising tides lift all boats. Learn how a these key Direct to Audience distribution services are recalibrating how filmmakers think about windowing their releases and measuring success. If you are able to identify your audience and invest in reaching them through marketing partnerships, paid media, PR etc - then you can become your own distributor.

? The Center for Scholars & Storytellers (CSS) at UCLA launched their Cultural Competency Report. This study explores the extent to which current film school curricula and educators promote inclusive and nuanced storytelling. It highlights recommendations for improvement, based on in-depth interviews with filmmakers and storytellers, scholars and professors, and film school students. ?? This FAST-funded research seeks to amplify the voices of teens and create a youth-centered archive for storytellers and researchers alike. Read the full report ?? https://shorturl.at/w9YU1 Check out their Borrow My Eyes YouTube series. A project that gives teens voices as they discuss peer relationships both on and offline. ?? https://lnkd.in/gsUbaDFm

What do you know about the seat of the vice president, its history, and the background of today’s vice presidential candidates? Two GBH productions, American Experience PBS and FRONTLINE PBS, premiere documentaries this month with eye-opening insights on this overlooked, but important role in our government.?With the thorough research and dedication to the craft of storytelling each of these productions is known for, viewers will walk away from these films with a more complete understanding the second-highest office in the United States, and what its future might look like. Tonight, AMERICAN EXPERIENCE's "The American Vice President” explores the little-known story of the vice presidency, tracing its evolution from a constitutional afterthought to a position of political consequence. Then on October 8, FRONTLINE premieres its first vice presidential iteration of “The Choice.” “The VP Choice: Vance vs. Walz” investigates the lives and views of Sen. JD Vance and Gov. Tim Walz, revealing the influences and ideas they would bring to the White House.

?? Exciting news! Daniela Treveri Gennari, Professor of Cinema Studies and Research Lead for the School of Arts, will be presenting European Cinema Audiences: Digital Approaches to Comparative Studies of Cinema Histories at the Italian Research Seminar on November 25 at the Taylor Institution Library, University of Oxford. Looking forward to valuable insights on digital cinema studies! #CinemaResearch #ItalianResearch

Exciting news! We’ve just published a new blog post that delves into the fascinating connection between Van Halen's legendary stage presence and their infamous demand for brown M&Ms. This insightful piece explores how the rock band used this unconventional request as a strategic tool for ensuring safety and attention to detail in their performances. Discover how a seemingly trivial detail turned into a statement about professionalism and preparation in the entertainment industry. Read the full article here: https://ift.tt/VXI5BCM