US Military Publishing LLC的动态

Brand Consistency In a landscape where many are hyper-focused on "relating" to their prospects, the concept of maintaining a steadfast grip on the core strengths of a brand may seem counterintuitive—particularly in the challenging climate of military recruiting today. Whether in uniform before retirement or now, I still firmly believe that brand consistency remains one of the most powerful assets in the recruiting toolbox of the United States Marine Corps. From the iconic eagle, globe, and anchor to the enduring message of how the Marine Corps "Makes Marines, Wins our Nation's Battles, and Develops Quality Citizens," every touchpoint reinforces what it means to be a Marine. This unwavering, cohesive brand message resonates deeply with prospects, building trust and a strong emotional connection. Consistency cultivates reliability. The Marine Corps steadfast brand shows future Marines exactly what they are committing to—and that commitment begins with a promise that never changes. #BrandConsistency?#MarineCorps

Would you like to see more Veterans drawn to Arizona's workforce from across the nation? That is the topic of my Phoenix Business Journal article. More than ever, Arizona must step up and vigorously attract military Veterans and their spouses from across the nation to meet the state's demand for labor and propel our economic growth. The state’s robust economy, overheated hiring market, cooling housing prices, world-class quality of life and expansive military-support ecosystem are ideal conditions for military-connected talent. Without a nationwide Veteran talent attraction strategy, Arizona lags behind. Let’s start with a website that touts the advantages for military-connected families to work and live in the Grand Canyon State, participation in large military base and nationwide Veteran-hiring events and strategically placed ads in military-hiring focused publications. The Arizona Legislature can make this opportunity a reality. Ask your legislator to support bills that captivate and entice Veteran talent to move here and help us better prepare for the workplace of tomorrow. Read the full article here: https://lnkd.in/eYX5mVba Join the Veteran Champion Movement. Be a part of the win! #HireaVeteran #VeteranTalentAcademy #VeteranChampion

The United States Marine Corps has unveiled a powerful new ad campaign titled "Made for this," strategically aimed at attracting elite fighters and potential recruits. This advertisement reinforces the theme of answering the warrior's call with a straightforward message that resonates with individuals seeking purpose and challenges in their lives. It showcases Marines engaged in dynamic operations, including fast-roping from helicopters into hostile jungles, advancing through arctic terrain, and providing critical humanitarian aid—all designed to highlight the diverse and impactful nature of Marine service. The ad's stunning visuals and gripping narrative encapsulate the essence of what it means to be a Marine. It emphasizes that joining the Marine Corps is not merely a career choice; it is a commitment to becoming part of an elite and exclusive brotherhood. The tagline, “You don’t join the Marines—you become one,” powerfully conveys the dedication and rigorous training required to earn a place among this distinguished group. Imagine the impact of this campaign as it inspires motivated individuals to step up and answer the call of duty. The imagery of Marines in action serves as a catalyst for those seeking to make a difference, reinforcing the idea that service is a noble and rewarding path. This ad not only motivates potential recruits but also solidifies the Marine Corps’ reputation as a premier fighting force, known for its resilience, courage, and commitment to excellence. Furthermore, this strategic approach in Marine Corps marketing reflects an awareness of current recruitment challenges and the necessity to connect meaningfully with a younger audience. By focusing on authentic, action-oriented representations of military life, the campaign aims to attract individuals who are not only physically capable but also mentally prepared for the demands of service. As we consider the broader implications of such marketing strategies, let’s engage in a conversation about their effectiveness in shaping perceptions of military service. How do you believe storytelling and authentic representation in advertising can influence recruitment and foster a sense of belonging among service members? By sharing insights and experiences, we can better understand the role of effective marketing in inspiring the next generation of military leaders and ensuring that the values of courage and commitment continue to thrive within the armed forces. #MarineCorps #MilitaryRecruitment #MadeForThis #EliteFighters #Leadership #Motivation #Warriors #MilitaryMarketing #Resilience #CombatReady #DefenseCareers #StorytellingInMarketing #Inspiration #Service Please select ?? if you thought this post made a great point, offered a new idea, or shared helpful insights or advice.

Would you like to see more Veterans drawn to Arizona's workforce from across the nation? That is the topic of my Phoenix Business Journal article. More than ever, Arizona must step up and vigorously attract military Veterans and their spouses from across the nation to meet the state's demand for labor and propel our economic growth. The state’s robust economy, overheated hiring market, cooling housing prices, world-class quality of life and expansive military-support ecosystem are ideal conditions for military-connected talent. Without a nationwide Veteran talent attraction strategy, Arizona lags behind. Let’s start with a website that touts the advantages for military-connected families to work and live in the Grand Canyon State, participation in large military base and nationwide Veteran-hiring events and strategically placed ads in military-hiring focused publications. The Arizona Legislature can make this opportunity a reality. Ask your legislator to support bills that captivate and entice Veteran talent to move here and help us better prepare for the workplace of tomorrow. Read the full article here: https://lnkd.in/gt22dexk Join the Veteran Champion Movement. Be a part of the win! #HireaVeteran #VeteranTalentAcademy #VeteranChampion

Steal this WWII strategy to bulletproof your personal brand... In 1943, the U.S. military had a problem: Too many bombers weren't coming home. Their solution? Reinforce the areas with the most damage. Seems logical, right? Wrong. A young statistician named Abraham Wald saw what everyone else missed: (read the rest down below) __ ?? If you found this valuable repost to share this with your network ?? Follow (Andrew Rodarte) if you love learning all things writing, marketing & branding

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Nonprofit marketing involves leaning on principles similar to corporate but with a deeper, mission-driven purpose. Ryan Callahan, EVP of Digital Innovation at Blue Star Families, explains how he and his team use data-driven strategies to focus their efforts effectively. One critical tool for uncovering truths about military family life that helps guide their initiatives is The Military Family Lifestyle Survey. Ryan said this data has unlocked incredible insights, like the fact that about 70% of military families in the U.S. live in a civilian community, not on a military base. Click the links in the comments below to hear more about how Ryan is using data to support military families. #bluestarfamilies #data #insights #marketing

WHAT ARE YOUR THOUGHTS? 195 Veterans Running for Congress. I am all for Veterans serving Congress. Right now, only 18% of current Congress has served. Having our brother and sister Veterans in Congress can bring several important perspectives and benefits: 1. Understanding of Military Issues: Veterans have firsthand experience with military life, including deployments, combat, and the challenges faced by service members and their families. This experience can provide valuable insights when making decisions related to national security, defense policy, and veteran affairs. 2. Commitment to Service: Military service often instills a strong sense of duty and service to the country. Veterans in Congress could bring this same commitment to their legislative work, prioritizing the needs of veterans and active-duty service members. 3. Bipartisanship: Military service can foster a sense of camaraderie and teamwork that transcends political divides. Veterans in Congress may be more inclined to work across party lines to find common ground on important issues. 4. Diversity of Perspectives: Women veterans, in particular, bring a unique perspective to Congress, highlighting issues that may be overlooked or underrepresented. This diversity of perspectives can lead to more comprehensive and inclusive policymaking. 5. Role Models: Having veterans, including women veterans, in Congress can serve as a source of inspiration and motivation for others to serve their country in both military and civilian roles. I truly believe that having men and women who served in the military in Congress can contribute to a more informed, empathetic, and effective legislative body. https://lnkd.in/ep6kS6MY

Low percentage of Americans in military?is

Dan Barkin’s email on our state’s growing military business sector and its impact on the N.C. economy is a must-read. The military provides roughly 11 percent of N.C.’s employment. That’s 653,000 jobs in North Carolina, over $49 billion in state personal income, and nearly $80 billion in gross state product. These are some of the reasons why Business North Carolina created the “NC Military Report,” a weekly newsletter covering military-related business news around the state, providing news and analysis that impacts all of us. https://buff.ly/3C2Jpar