Urjaswi Dutta的动态

The evolution of 'social media manager' mirrors the digital landscape itself, complex, multifaceted, and constantly shifting. It's no longer just about posting; it's about interpreting data, predicting trends, and crafting narratives that resonate across diverse platforms. Perhaps it's time we rebrand this role to 'Digital Ecosystem Architect' to truly reflect its scope and impact. Companies that recognize this shift and invest accordingly will find themselves with a competitive edge in the attention economy. The question is: are businesses ready to elevate social media from a line item to a cornerstone of their strategy?

This couldn’t be more accurate! I’ve noticed that many companies/ individuals Blur the lines between a #socialmediamarketer, a #strategist, and a #contentwriter. These are completely different roles, each with its #expertise and #focus. Yet, they often get lumped together under "#socialmediamanagement." It's important to understand that while they all contribute to the bigger picture, each plays a #unique and essential part in the #success of any #digitalstrategy. Let's stop confusing these roles and start appreciating the #value each one brings! What's your point of view?

Social media management isn't just posting — it's strategy, creativity, and content creation. If you're hiring a social media marketer, you're investing in someone who wears multiple hats to elevate your brand.

Social media manager ≠ designer, copywriter, and strategist rolled into one! ?? ”Bas copy hi toh likhna hai" – ChatGPT se likh lenge? Content creation is more than just generating words; it’s about *connecting* with the audience. ?? AI-generated designs? ?? What AI does and what designers bring to the table are worlds apart. ??In my experience, many expect a social media manager to wear all hats – strategy, content, design. But these are distinct roles, each with its own value. #KnowTheDifference #SocialMediaManager #NotADesigner #CreativityMatters

Hear ?? hear l What I like to explain to my clients before they hire me: my role as a marketing strategist is to come up with a plan and give the plan to the social media manager (and other managers that execute) to source content accordingly. Unfortunately some companies think they’re being smart and they’re saving money by hiring a SMM expecting them to do my job, but they do the opposite: waste money, exhaust resources and then blaim those same resources for their own failures. ?? Please don’t go cheap when it comes to marketing: a strategy and plan always comes before the execution and it’s paramount that you allogate your budget for that ??

Brilliant perspective. Always take into account the mechanics of the job role and not just a well thought out title.

If you hire a social media manager expecting them to do market research and come up with brilliant content ideas, guess what? You're not hiring a social media manager; you're hiring a strategist, content creator, and creative director. And that's why social media management is no longer a role that’s an afterthought. Times have changed and it's time to understand that hiring a social media marketer is essential & you need to budget accordingly for their expertise. ??

If you hire a social media manager expecting them to do market research & come up with brilliant content ideas then guess what...you're not hiring a social media manager...you're hiring a strategist, content creator, and creative director. And that's why "social media management" is no longer a role that's an afterthought. Times have changed and it's time to understand that hiring a social media marketer is essential & you need to budget accordingly for their expertise.

Completely agree with this! It’s necessary to be clear with expectations from the role so that the marketer can be properly compensated, and so that the companies needs are properly being addressed also

Rightly said, Md Sufiyan Sayed! For real, the number of times I've heard, "Bas copy hi toh likhna hai," or "AI ke saath content calendar easily hoga ek din mein," or "Just ChatGPT this stuff"- and what not! ?? When will people understand that even using AI tools like ChatGPT, or any other platform, requires thoughtful prompts and direction? Content creation goes far beyond just churning out words and designs; it’s about truly?connecting?with the audience. Plus, there’s this expectation for social media managers to DO IT ALL - strategy, content, design, influencer outreach, and what not. But these are distinct roles, each bringing its own unique value to the table! ?? #strugglesofsocialmediamarketing #darksideofmarketing #sogoa #lifeofamarketer