Urban Outfitters的动态

"Nevermore, nevermore, neverrrrmoreeeee,"... Thom Browne's Edgar Allan Poe-inspired runway spectacle just closed New York Fashion Week, and it was my favorite show of the season. Here's why: ? 1. #CompellingStorytelling: Browne's Fall/Winter 2024 collection wasn't just about his beautiful clothes; it was a mesmerizing narrative brought to life on the runway. From start to finish, the show wove a tale that captivated the audience and left them wanting more. 2. #ImmersiveExperience : Browne didn't just showcase his designs; he transported his audience into his world. Every detail, from the haunting set design to the meticulously choreographed movements of the models, contributed to an environment that felt deeply personal and transformative. 3. #BoldCreativity: Browne's daring creativity sets him apart as a designer and inspires others to think differently while elevating the industry as a whole. ? This was more than a fashion show; it was an unforgettable journey. It resonated deeply with me because it perfectly encapsulated the essence of what we aim to achieve at Jannan Studios: We don't just produce events, we create shared experiences where every detail is meticulously curated to tell a story, evoke emotions, and transport guests on an immersive adventure through time, culture, and imagination. What was your favorite moment from New York Fashion Week? Share in the comments below and let's keep the conversation going!" #jannanstudios #thombrowne #nyfw #runway #fashionshow #brandstorytelling #experientialmarketing #setdesign Thom Browne, Inc. Photo credit: Victor Virgile / Gamma-Rapho via Getty

This ain’t Texas… but it’s sure starting to look like it. With the release of Beyonce’s new country album, “Cowboy Carter,” and her hit single, “Texas Holdem,” has come an onslaught of music, culture, and fashion trends that many are referring to as the Western Revival. Cowboy hats are anticipated to be THE accessory of the summer — which influencers will undoubtedly roll out this week in the desert at the Coachella Music Festival — and brands are catching on. From the Louis Vuitton runway to UGG’s social media, cowboy core is making an appearance and lassoing up the sales. Over the past year alone, interest in cowboy hats has increased over 400% online, with searches for “cowboy hat” increasing 212% worldwide during the Super Bowl when Queen Bey announced her album. Cowboy boots? Up 163%. Bolo ties? 566%. And we haven’t even started talking about TikTok… It’s very interesting to see how music, television shows like Yellowstone, and even mass migrations to places like Texas post-pandemic have led to a resurgence of Western culture. Is this another fleeting trend, or is frontier fashion here to stay? Would love to hear your thoughts ?? Yee-haw. #trends #trending #westerntrend #branding #brandstrategy #cowboycore https://lnkd.in/eihDJBgd

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We must do better. How in 2024 are DEI&B efforts going backwards? What the industry needs to realise is the impact of showcasing body diversity on the catwalk has -it travels so far beyond the runways.

New York Fashion Week Isn’t Dead. Big names, extravagant productions, a Google-sponsored shuttle bus and an overall sense of high energy all helped breathe new life into the shows this season. Sure, there are still problems. Homegrown talents like Peter Do, The Row and, most recently, Gabriela Hearst have decamped to Paris. Former mainstays like Oscar de la Renta and Marc Jacobs now show off-calendar. Shows in hard-to-access locations on the far west side of #Manhattan and in the #Brooklyn Navy Yard have made programming into something of a week-long schlep. Over the past week, however, New York Fashion Week has proven its critics wrong. The big moments this season felt more grand than before — just look at Ralph Lauren equestrian showcase in Bridgehampton, which included a one-night-only recreation of his famed Polo Bar restaurant, or the surprise performance by Wu-Tang Clan, brought together by Tommy Hilfiger on a decommissioned Staten Island ferry. Beyond the runway, the energy percolated across the city in the form of events and activations, engaging other segments of the #fashion industry. If anything, this New York Fashion Week flaunted its hometown and brought back an excitement that hadn’t been felt in years. The perfect early autumn weather didn’t hurt either. As it gets more expensive and logistically difficult to stage shows, brands must think harder about whether they really need one. A #runway show isn’t always the best format every season for small brands and sometimes even larger ones. A number of brands favoured small gatherings rather than traditional shows this season, for instance. The intimacy of these events also underscored the closeness of the fashion community in New York City — another reason why this season felt reinvigorated, insiders said. #nyfw #fashionweek #newyorkfashionweek #nyc #fall #fall24 #spring25 #luxury #lvmh #dior #chanel #oakville #toronto

Collaborations in Fashion, Beauty & Beyond are here to stay. But how can your co-branded effort stay relevant in 2024? 1) Collaborate with your own Archives. Create a dialogue between a current and past hero product. Versace excelled at doing so by celebrating that green jungle dress worn by #JLo in 2000 and bringing it right back to 2020. 2) Collaborate on a Moment, not a Product. #KendrickLamar's Tiffany & Co. "Crown of Thorns" created especially for his GLASTONBURY FESTIVAL EVENTS LIMITED 2022 gig is a great example. No products were ever sold to the public, but the storytelling and MIV was worth the effort. 3) Collaborate through Innovation. Create products outside of your area of expertise. For instance KITH was the talk of the town back in 2022 when it customized the BMW Group i4 M50. Want to know more? Listen to Launchmetrics dedicated event during its 2024 Performance Summit featuring Edward Campbell #TomBarker and Tatiana Ferreira. ??: https://lnkd.in/dsNVQDwB

So depressing that size-inclusivity is still lacking in 2024 “The Vogue Business size inclusivity report found there has been an incremental decrease in total size inclusivity across New York, London, Milan and Paris. Of the 8,800 looks presented across 230 shows and presentations, 0.8 per cent were plus-size (US 14+) and 3.7 per cent were mid-size (US 6-12), meaning 95.5 per cent were straight-size (US 0-4). This is down slightly from last season, where 0.9 per cent were plus-size and 3.9 per cent mid-size, partly because some brands who did try to be more size inclusive in September have returned to majority straight-size casting.” #fashionindustry #sizeinclusivity

Our Contributing Editor, Arianne (Ari) Obi , makes her debut on NIGHTSTAND SERVICE with a timely and crucial article shedding light on the recurring issue of racist blunders within the fashion industry, particularly prevalent during fashion week. One glaring example is the recent misstep by Egon Lab, whose 'invisible t-shirts' debacle featuring both black and white models ignited rightful outrage, emphasising the urgent need for thoughtful representation and messaging in our industry. Unfortunately, this is not an isolated incident. History is littered with instances where fashion brands have stumbled, often egregiously, on matters of race, ethnicity, and cultural appropriation. From Dolce and Gabbana's troubled past to H&M's regrettable misstep and Marni's recent controversy, the need for introspection and accountability within the industry has never been more apparent. So WHAT CAN BRANDS LEARN FROM THIS? ?? Diversity need not be just on the runway or in campaigns, but in senior leadership. We know that fashion has a plague of white, male, directors, and this lack of diversity is reflected in senior leadership across the board. We need a myriad of perspectives in the boardroom to avoid errors like these, people’s whose voice and decision-making matters and can trickle down into entire organisations. ?? Brands should test their campaigns on different types of audiences to ensure that their messaging is being clearly understood and is culturally aware. If necessary, they should adapt these for different platforms and local markets. ?? Brands need to be accountable, proactive and self-aware, sometimes overly cautious to not make mistakes. This can have an impact on their reputation and revenue, especially if key audiences lie in emerging markets. ?? Brands need to consider their audience. With Gen Z becoming the largest consumers and luxury whilst also prioritising liberal values, brands need to take a hard look at their choices to build trust and loyalty in their audience. Read here: https://lnkd.in/ePjfwbw2 #FashionIndustry #FashionWeek #EgonLab #MarketingInsights #FashionInsights #culturalsensitivity #NIGHTSTANDSERVICE #INDUSTRYBABY

Keep it simple, keep it stylish. ???? #EverydayStyle #PlaidPerfection #FashionInspo Ready to take on the day with this look. What do you think? ???? #OutfitOfTheDay #PlaidStyle #MenFashion

I had a beautiful moment with my 9 year old son on Friday evening as we watched The Devil Wears Prada on Netflix. As I am usually forced to watch animations of his choice, I suggested we watched something I was interested in, for a change (parents and carers I know you feel my struggle). ? It took him a while to grasp what was going on but the look on his face when Andy received a makeover from Nigel was priceless! He literally shot up in his seat, eyes wide open and had the biggest smile on his face, as Andy confidently walked into the office, in slow motion. He looked over at my reaction, almost to get my approval on her head-to-toe Chanel look, I nodded in approval, and he has said “this film is fun” - he is so my son! It’s been 18 years since I initially watched it and it’s still such an iconic film, the one-liners are timeless. The film is just so relatable for anyone who has worked in the fashion industry, especially within the luxury sector. ? I think it’s safe to say we have all worked with a Miranda Priestly at some point too! ? What stood out to me the most was the lack of diversity in the film. Some may say it was a reflection of a corporate fashion HQ at that time, but has there really been a massive change since then? I’m talking about the overall HQ teams, decision makers, Senior HR, Senior Leadership teams in retail, right through to the shopfloor; it’s still very white. Don’t get me wrong, what Edward Enninful and his team did at British Vogue was monumental and there’s definitely more diversity on the runways and in editorials, but it can’t stop there. ? Conversations are being had yes, but I personally haven't seen lots of action as a result of said conversations. I’ve seen a few images floating around on LinkedIn over the past few weeks of people within C-suite roles at some of the most recognisable luxury brands in the world and again, all very samey. ? Sadly Diversity & Inclusion is still very much a “buzz word” for a lot of brands in my opinion (in and out of fashion) and when I think of the many organisations within the industry, nothing has really changed since Black square summer (summer 2020). Over the next few weeks I’ll be having some meaningful conversations with clients old and new, in the hope that we can really change not only the face of fashion but the mindset within in the luxury fashion sector all together (HQ to shopfloor). Feel reach to reach out to me if you are genuinely wanting to diversify your business or if you just want to have a conversation about starting points. It's so important to partner with recruiters who are genuinely committed to change and are proactively doing the work. We all have a duty to ensure we are doing our part. You can reach me on [email protected] "That’s all". #inclusiverecruitment #diversityandinclusion #fashionindustry #fashionbusiness #fashionrecruitmet