UpnUp Global的动态

Uncovering the Hidden Layers of Ad Fraud ?? Think ad fraud is just bots messing with your campaigns? ?? Not so fast! Fraudsters have evolved, and now we’re dealing with invisible ads, spoofed domains and sneaky ad stacking. ?? ?? The challenge? Traditional metrics won’t show you the full picture. ?? The opportunity? With the right insights, you can stay ahead and protect your ad spend from these hidden threats. Curious how? Check out the full article ?? https://lnkd.in/dCvfwjZE #AdFraud #FraudDetection #fraud0

As programmatic ad spend soars, so do the risks of fraud.? From invalid impressions to sophisticated forms of ad fraud like ad stacking, and?frequency cap breaches.? ? The ultimate shield against ad fraud is using a robust ad traffic verification tool that: ? Provide transparency on "who is seeing your ad" and "where it is getting placed." ? Helps you to optimize campaign and attract genuine users. ? Gives granular-level analysis to take proactive action. To understand the impact of programmatic ad fraud and what to look for in the right tool. Read our blog: https://bit.ly/40syQaw ? #ProgrammaticAdvertising #Valid8 #mFilterIt

Ad fraud is still a big worry in the digital media world, especially on social, with fake accounts and bots running rampant. Brands can end up burning cash on ads that are seen by no one real. It's so crucial for brand custodians to choose media channels that provide strong protection against fraud. Interestingly, mobile gaming stands out in this regard. With closed ecosystems and advanced verification methods that ensure real user engagement, making ad spends far more effective and less prone to fraud. Consider channels that not only reach your audience but also keep your budget safe.

Ad fraud has been a major headache for advertisers for quite some time now— it's a serious problem. According to Juniper Research analysts, around $100 billion could be lost to ad fraud this year, which makes up about 22% of total media spend. Looking ahead to 2028, although the percentage of losses remains steady at 23%, the overall loss could climb to a whopping $172 billion due to the rapid growth in media spending. Let's take a look at key indicators to keep an eye on for spotting ad fraud. #adsmeow #mobileads #mobilemarketing #mobilefraud #fraud #adfraud

Did you know that ad fraud is a major threat to the digital marketing industry, costing businesses billions of dollars each year? Fraudsters are constantly finding new ways to cheat the system and generate fake ad clicks and impressions, ultimately wasting advertising budgets and skewing campaign results. It's crucial for businesses to stay informed and implement strategies to combat ad fraud in order to protect their investments and ensure the effectiveness of their marketing efforts. Stay vigilant and educate yourself on how to spot and prevent ad fraud in your campaigns. Together, we can work towards a safer and more transparent digital advertising landscape. Learn more about ad fraud prevention and detection techniques by visiting our website today! #AdFraudAwareness #ProtectYourBudget #fraudpreventiontool #fraudAvoid #adsfraud #onlineFraud #fraudprevention

We hate ad fraud too, Mr. Grinch… our ad fraud prevention tools won’t allow it! ?? Our advanced ad fraud prevention solution is built to stop fake traffic and wasted ad spend, keeping your campaigns fraud-free, so you can start seeing real results from real users. Ready to optimise your ad performance and maximise your ROI? Try TrafficGuard today! #AdFraudPrevention #AdFraud #TrafficGuard #DigitalMarketing #Meme #marketing

Let’s face it – digital ad fraud has long been an enigma in the advertising world. ?? And it’s not your fault. ? For years, we've heard that ad fraud is minimal, less than 1%. But the reality? It's very real. ?? It's time to dive deeper and uncover the truth. ?? Ready to learn more?? ?? Want to read more? Then check out our latest blog post: https://lnkd.in/d9XnGrvi #AdFraud #FraudDetection #BotDetection #fraud0

Ad fraudsters have their cheat tactics, but TrafficGuard’s been in this game long enough to always have a Reverse UNO ready! ?? We know a thing or two about preventing ad fraud, including invalid traffic from bots, click fraud and more from silently draining your ad spend, skewing your metrics, and wasting your hard-earned ad budget. How? Well, we have the best strategy in the game… Our advanced ad fraud prevention platform uses machine learning and real-time analytics to detect, block, and combat fraudulent activity before it impacts your campaigns. We ensure that every dollar you invest reaches genuine users, protecting your ROI and making sure your ads drive the real, measurable results. Don’t let bots eat away at your budget—try TrafficGuard for free to safeguard your ad spend and boost your ROI ?? #AdFraudPrevention #ROI #DigitalMarketing #ClickFraud #Meme #TrafficGuard

?? Ad fraud thrives in anonymity—but what happens when we bring humans back into the equation? As Gareth Owen, CCO at Tickle Global explained: "Say you are an SSP with 10k publishers, how do you know who they are and if their inventory is brand safe? Is there a human being behind each trade? Bring the human in, and this brings a level of protection; if you don’t know who they are, that is the problem and where you will see the highest levels of fraud." As a coalition, UKSAFC is pushing for greater accountability in the fight against ad fraud. From 'Know Your Customer' processes to shared intelligence, the key lies in identifying bad actors and ensuring that relationships in the digital advertising ecosystem are built on trust. ?? How can we better integrate human oversight to protect against ad fraud? ?? What scalable solutions can ensure legitimate publishers and platforms thrive? We’d love to hear your thoughts—share them in the comments! #AdFraud #Accountability #DigitalAdvertising #UKSAFC #BrandSafety #AdTech #KYC

?? $10.8 Billion Saved from Ad Fraud in 2023! ?? Ad fraud remains a major challenge, draining billions from advertisers every year. However, cross-industry efforts to combat ad fraud are making a difference. According to a new report, these efforts from TAG in partnership with the 4A's, Association of National Advertisers, and IAB saved advertisers an impressive $10.8 billion in 2023 alone. This translates to a significant 92% reduction in potential ad spend losses—a clear win for collaboration in fighting fraudsters and safeguarding advertiser budgets. When advertisers, publishers, and tech innovators join forces, we can build stronger defenses against ad fraud. Here's to a cleaner, more secure future for digital advertising! ????? https://lnkd.in/dvTMFv-Q #AdTech #AdFraud #DigitalAdvertising #Innovation #Programmatic #Collaboration