University of Georgia Press的动态

It used to be that traditional publishers would promote authors using their marketing departments and internal PR staff. Now, authors are having to hire outside agencies to help them promote their book. Traditional publishers no longer have the resources. Even some well-known authors are hiring outside agencies to help them promote their book. If you are an author and you want to give your book the best chance to succeed, you'll need to invest in marketing and PR services either with your hybrid publisher who provides these services or with outside organizations that specialize in it. Here is an article that talks about it. https://lnkd.in/gpg9TCvD

You know you’re in PR when… Your boss or client sends you back edits in a press release or blog post like this: - Uppercasing job titles after names, e.g., "John Smith, Director of Sales & Marketing." - Adding a comma before "and," e.g., "apples, oranges, and bananas." Neither of these follows AP style, the guidelines from The Associated Press Stylebook. According to AP, it should be "John Smith, director of sales & marketing" and “apples, oranges and bananas.” Using AP style in PR is important because it is the standard used by most journalists. You’re essentially writing for the news, and adhering to these guidelines makes it easier for journalists to pick up your stories without additional edits. This not only shows respect for their time but also increases the likelihood of your message being conveyed accurately and efficiently. Neglecting AP style can irritate reporters and hurt your media relations. In college, I had to memorize the entire AP Stylebook in order to pass the class. And for that, I’m thankful! P.S. What kind of errors in writing do you see all the time? Share in the comments below. #PublicRelations #APStyle #PRLife

Talented writer, editor, and columnist Karin Klein writes a scathing piece in The Hollywood Reporter concerning the ill-conceived, poorly handled decision by the owner of the LA Times to have the Times offer NO endorsement in the '24 Presidential election. Read her observations and reasoning with care and learn from a seasoned professional about ethics, timing, judgment in a deeply important election season. Then (calling all writers), observe Klein's deft use of stealth metaphors in the piece. You'll find therein these stealth metaphors: “carry out,” “remotely,” “weigh in on,” “his call,” “11th hour,” “throw the race,” “throws shade,” “stakes too big,” “monkeying,” “formed and hardened,” “take a stand,” “railing,” “comparing apples and oranges,” “throw under the bus,” and “blocked.” Stealth metaphors provide speed, insight, focus, and brevity as a talented writer moves us through complex considerations concerning press and media practices. Do you know when to use (and not use) stealth metaphors? Hope so. Let me know. #metaphorsandbeyond

New Post: Editors - https://lnkd.in/efV8mWN7 are professionals who play a critical role in the publishing industry, ensuring that written content is polished, accurate, and engaging. Whether working for newspapers, magazines, book publishers, or online platforms, editors are responsible for reviewing, revising, and improving written material before it reaches the audience. This comprehensive guide provides detailed information about the responsibilities,…

If you choose to forgo hiring an editor who pays attention to detail and ensures high-quality work, focusing on grammar, syntax, and readability, you risk producing a book that is difficult for readers to enjoy—unless, of course, you are a professional editor with years of experience yourself. It’s unwise to create something so meaningful and then neglect to invest in its quality. Ensuring your book is well-edited and reader-friendly is essential for delivering a seamless experience to your audience. Getting published is an accomplishment, but it loses its value if your book hasn’t been taken seriously.

New Post: Editors - https://lnkd.in/e8P62bs7 are professionals who play a critical role in the publishing industry, ensuring that written content is polished, accurate, and engaging. Whether working for newspapers, magazines, book publishers, or online platforms, editors are responsible for reviewing, revising, and improving written material before it reaches the audience. This comprehensive guide provides detailed information about the responsibilities,…

*02 Journalists / Editors / Proofreaders* Responsibilities: Write articles and reports on various subjects. Conduct interviews and investigations to provide original content. Proofread and correct articles to ensure their quality. Profile Required: Strong writing skills and intellectual curiosity. Ability to work independently and in a team. Desire to learn and develop in the fields of logistics and journalism. How to Apply? We are looking for passionate people who are ready to fully invest themselves in this adventure. We have simplified the application process to focus on what really matters: your passion and motivation. If you recognize yourself in this description, send us an introduction of yourself, your motivations, and some examples of your work (if applicable) to [email protected] Here is an example of what your presentation could contain: Personal Information: Name: Position applied for: Email: Phone (whatsApp): Specific Questions: Why do you want to join our magazine? Describe a relevant experience or project that you have carried out in relation to the position applied for. What skills or tools do you regularly use in your field? Link to your online portfolio or examples of your work, Facebook and LinkedIn profiles. Availability: When can you start? Deadline: We close as soon as we find candidates who meet our expectations.

Learning the rules of AP style takes practice, but it's worth the effort. Read our blog post to learn the secrets of writing a professional AP-style press release that's journalist-friendly and engaging. #PRTips #APStyle #PressRelease

5 Essential Questions To Ask Before Writing a Press Release! ??

I wasn't aware of the history of this term, but I enjoyed this article about the power of using narratives in speech writing and building stories. I've used this technique before but learning the history is fun (at least for me). There are several issues to be aware of when trying this, which are well captured in the article. #communications #speechwriting #storytelling https://lnkd.in/gPH6qBh6