Undertone by Perion的动态

With cord-cutting on the rise and average daily CTV viewership for U.S. adults expected to exceed two hours in 2024, the industry's focus on CTV is well-justified. Beyond the numbers, the conversations during Advertising Week reflected key challenges and opportunities for brands as they navigate this fast-evolving space. Check out this piece on Streaming Media Magazine with key takeaways by Todd Cohen, VP, National Video/CTV Sales & Strategy, Undertone by Perion Read the full article here: https://lnkd.in/dcmUdAMy #CTV #advertisingweek #StreamingMedia

As the landscape shifts from traditional TV to streaming, understanding how to maximize CTV's potential becomes crucial for advertisers. Our latest read from Fast Company dives into the transformative power of CTV in digital advertising, highlighting key strategies for success in this dynamic field. Discover why CTV is not just a trend but a major shift in connecting brands with audiences effectively. ?? Read the full article: https://lnkd.in/dUSm-YCa #AdTech #DigitalAdvertising #StreamingMedia #Innovation #OmnifyTV

The TV landscape has evolved hugely over the past decade and there are no signs of a slow down. ?? As consumers gradually leave behind linear TV and increasingly immerse themselves in CTV, marketers have shifted their focus. Our APAC COO, Josh Gallagher, shares with ExchangeWire, "CTV is getting more attention for all the right reasons. Rapid consumer behaviour shift towards streaming has unlocked tremendous opportunity for the market to expand programmatic online video into more quality environments. We now have access to the best of both worlds. CTV gives advertisers the best of consumer ad experience, immersion with the TV screen, while offering the addressable media and content capability we have become accustomed to in the rest of the digital ecosystem." ?? Read the full article below for more insights on the opportunities, rewards, and challenges of bringing your spend to the streaming screen. ?? #breakthroughthinking #CTV #addressablemedia #addressability

Reaching audience at scale has become incredibly complicated, thanks to Connected TVs (your Samsung, Vizio etc has that nice cable like guide that allows to access various linear streaming options) and Streaming's explosion. @ErinMullaney does a nice job here of explaining the nuances in this quick read.

CTV continues to thrive in 2024 and likely will grow even more in 2025, drawing in brands transitioning from traditional TV to more streaming opportunities. The definition of “premium inventory” has been subjective, but hopefully, it will evolve to prioritize not just content quality but also viewer engagement and results.

The TV landscape has transformed dramatically, with streaming services now dominating viewing habits, accounting for 41.4% of TV time as of July. This shift presents a unique opportunity for advertisers to refine their strategies in CTV and engage a growing audience. However, with viewership outpacing ad dollars, it's crucial to balance ad load to avoid viewer fatigue while maximizing engagement. Understanding the viewer experience and context—especially with the rise of ad-supported streaming—can enhance campaign effectiveness. As we navigate these changes, adapting our approaches will be key to capitalizing on the potential of CTV advertising.

"The power of CTV lies in its ability to not only engage viewers more dynamically than traditional linear TV, but also reshape the advertising strategy — especially as it intersects with retail and commerce media." In a recent op-ed, Keynes Digital CEO Dan Larkman shares why major brands are doubling down on CTV investment in 2025. #connectedTV #retailmedia #streaming

What trends are driving new advertisers into TV and streaming? How does Paramount differentiate itself from the digital players like Amazon competing for upfront ad dollars? Ad Age sat down with Paramount's president of advertising to discuss changes in media measurement, competing with Amazon and the impact of Paramount’s CEO shakeup on advertisers.

?? Streaming now accounts for 41.4% of TV viewership (Nielsen, July). With the rise of ad-supported options, advertisers must refine their CTV strategies, says Peter Crofut from Wurl. Key Insights: - Ad Load: Average ads are at 9.4 minutes per hour; balance is essential. - Viewership Growth: CTV hours are up 5%, indicating loyal audiences. - Content Context: Reality TV dominates, highlighting the need for relevant messaging. Now’s the time for advertisers to adapt and innovate! https://bit.ly/4ecOICw

Roku joins forces with The Trade Desk! Here are the key takeaways: - This partnership is set to revolutionise how advertisers plan, buy, and measure TV streaming media ?? - Advertisers can now harness Roku Media, along with audience and behavioural data, via The Trade Desk ? - The collaboration will enhance advertisers' ability to target TV streaming viewers more efficiently ?? - Ad spend optimisation is on the horizon with Roku's 81 million Streaming Households ???? - The goal? An improved ad experience for viewers and less wastage for buyers ???? #AdvertisingTechnology #Roku #TheTradeDesk #DigitalMarketing