Umi Games的动态

Imagine 350 million people interacting with your brand… The adidas x Fortnite collaboration shows the metaverse is here to stay. It represents the convergence of digital and physical worlds - and opens up new possibilities for brands to connect with consumers. This collaboration allows players to outfit their avatars with virtual Adidas apparel. This limited-edition "Three Stripe Squad" capsule celebrates Fortnite's iconic characters with Adidas' signature three stripes. Partnering with Fortnite gives Adidas access to a hard-to-reach demographic in a creative way. It also provides data and insights into how users interact with branded digital content. What are your thoughts on social gaming for brands? #fortnite #adidas #metaverse #socialgaming Gymshark

Loving this article and story Maghan McDowell Vogue Business 1. A 26-year-old Roblox player and developer spent $2 million Robux on a unique Adidas necklace, the most expensive limited-edition item ever sold on Roblox. 2. The necklace features an exclusive version of a customised, sold-out Adidas F50 boot and a customised Campus 00, both hand-customized at Adidas's headquarters. 3. The sale reflects a new revenue model for brands like Adidas, focusing on earning money from the gaming ecosystem. 4. Other fashion brands like Nike, Balenciaga, and Hugo are also embracing gaming and virtual products as part of their brand innovation strategies. WHY IS THIS SO EXCITING ?? Last year, 62 per cent of adults and 72 per cent of children in the US played video games, with revenue expected to reach as high as $665 billion by 2030 ?? This is a fantastic opportunity for brands to use virtual goods as a way to test consumer appetite for a product. ?? Gaming is the new social hangout, the new e-commerce for brands ?? UGC is paving the way for creators to earn revenue https://lnkd.in/equ_izUm #gaming #digitaltophysical #newsocialhangout

adidas makes history on Roblox with record-breaking sale ?? Adidas has just set a new benchmark on Roblox. The brand collaborated with renowned UGC creator WhoseTrade to unveil a one-of-a-kind diamond chain. The buyer of this exclusive piece also received two pairs of custom physical shoes: the iconic F50 football boots and the stylish Originals Campus 00 Shoes. ?? The necklace sold within 30 seconds for 2 million Robux (approximately $20,000 USD), marking the highest-ever UGC item sale on the platform. Key Takeaways: ?? Immersive Experience: This seamlessly blends the virtual world with real-life fashion, setting new standards for digital and physical product integration. ?? Pushing Boundaries: Adidas continues to innovate in the digital space via its presence on Roblox, enhancing consumer experiences and engagement. Spotted via WhoseTrade, Image also via WhoseTrade socials See source in the comments #Innovation #Adidas #Roblox #UGC #DigitalFashion #RecordBreaking #phygital

adidas x David Beckham collection is available on Roblox. David Beckham is well known around the world, so it's interesting to see whether his avatar items will resonate with Roblox players. Here are some of the items now available: adidas David Beckham Originals Trousers - 60 Robux (8 favorites) adidas David Beckham Originals Tee - 65 Robux (4 favorites) adidas David Beckham Ball Head - 75 Robux (4 favorites) adidas David Beckham Predator Crown - 95 Robux (5 favorites) adidas David Beckham Ball Net Backpack - 145 Robux (3 favorites) The amount of favorites indicate how many times a Roblox player has favorited an item. Currently, these items carry the Beckham name, but don't outwardly display Beckham to other players. Personally, I'd love to see Beckham's name and image on items, so that purchasers will be able to show off their Beckham fandom clearly. Congrats to the adidas team on continuing to forge new ground on Roblox, Tobias Becker, Thomas Wehner, Ryan Dangaran, CPA Silvia Raccagni. Want to learn more about Roblox and brands? - Follow me on LinkedIn - Join 1.7K+ subscribers to my Roblox industry newsletter: https://lnkd.in/gpnez76T #adidas #football #soccer #gaming #videogames #sports #roblox #davidbeckham

With the Euros in full swing, football fever has taken the world by storm, and Roblox players can dress their avatars in Manchester United’s brand-new home kit by Adidas from today. Shirts, shorts, and socks are all available in the United shop, courtesy of the Adidas Outfit Creator, and the pixelated kit allows fans to virtually support their record-breaking team across all Roblox experiences. With so many football-related collaborations happening in the gaming space right now, including Erling Haaland making his debut in Clash of Clans, it comes as no surprise that Roblox wants to get in on the footie action. The 77-million-user-strong gaming platform is also no stranger to exciting crossovers, so if you’re a Man U fan and play a lot of All Star Tower Defense, then this one’s for you. Read more: https://lnkd.in/eKXFZpd3 For all the latest mobile, Nintendo Switch, and industry news, follow Pocket Tactics, the biggest mobile and Switch gaming site in the world! #gaming #mobile #football #roblox

?? This Week's Article: Brands on the Block #65 - Adidas Reconnects with Web3 Roots. From Adidas' NFT avatars to Amazon’s AI-powered NFL cleats, here are the latest brand activations in innovative tech! ?? Blockchain / NFTs 1?? #Adidas – Launches ALTS NFT avatar collection, signaling a return to Web3 roots. AI 1?? #Amazon – Uses AI to create cleats for the NFL’s "My Cause, My Cleats" campaign. 2?? #RalphLauren – Brings the Polo Bear to life with AI-enhanced holiday windows. 3?? #Puma – Debuts AI-designed “Inverse” sneaker. Gaming / Metaverse 1?? #Hellmanns – Launches Fortnite Creative map, "Loot Irresistível." 2?? #CeraVe – Integrates skincare awareness into Roblox and Minecraft. 3?? #?koda – Debuts immersive ?kodaverse experience on Spatial for the Elroq. Roblox 1?? #Pacsun – Sells real-world clothing in its Los Angeles Tycoon experience. 2?? #NASCAR – Updates NASCAR Tycoon with holiday-themed tracks and rewards. ?? Read the full article for more insights: https://lnkd.in/eFbNzDup ?? Stay updated on innovative brand activations - subscribe at: https://lnkd.in/e7ZNvcHb #BrandActivations #Metaverse #NFTs #AI #Gaming #Roblox #DigitalMarketing #Blockchain #Innovation #Web3

?? ? Adidas Manchester United Kit on Roblox ? ?? With an average of 15.6 million people watching the Euros, Adidas could not have chosen a better time to launch the 2024/25 Manchester United home kit on Roblox. Since 1st July, fans have been able to dress their avatars in everything from the latest shirts, shorts, and socks to the iconic anthem jacket and pre-match shirt. They can even add the beloved mascot, Fred the Red, to their avatars for an extra touch of team spirit. Not only was this strategic timing, adidas is leveraging the power of fandom and immersive experiences to reach younger audiences. Gen Z and Alpha are less interested in traditional marketing tactics, and it’s smart to reach them on a platform where they spend an average of 2.6 hours a day. Sports brands and teams often underestimate the potential between the intersection of sports and gaming culture but this breaks that mold. It's an innovative way to blend sports culture with digital engagement, creating a unique platform for fans to connect, explore, and celebrate their favorite team. This initiative not only enhances brand visibility for both Adidas and Manchester United, but also sets a new standard for how sports teams can engage with their fanbase in the digital age. Fans can now take their support for United to a whole new level, all within the immersive world of Roblox. What do you think? Comment below ?? #gaming #roblox #sports #marketing

adidas set a new record for selling a Roblox limited UGC item... This chain sold for 2M Robux, which equals $25,000 USD. According to Matthew Warneford, this adidas item sold out in 60 seconds. It came with "two physical, unique, hand-customized pairs of shoes from adidas (Germany)." Who purchased the item? My guess it was a Roblox developer with lots of Robux in their account. This adidas sale beat the previous limited UGC sales record set by Automobili Lamborghini S.p.A., which had sold 3 golden bullheads for 1.5M Robux each. Want to learn more about Roblox and brands? Follow me on LinkedIn. Join 1.3K+ subscribers to my Roblox and brands newsletter: https://lnkd.in/gHTSeePQ #roblox #adidas

Two years into its Web3 roadmap, adidas is on the cusp of launching its first avatar product. It’s a signal that the company is still fully engaged in implementing its #Web3 strategy. The avatars - that are part of the Adidas’ “ALTS” storyline, which ties the company’s tokenized products into a unique narrative - are scheduled to be released after the third “chapter” of the #storyline, which will kick off as early as next month, according to a post by the official ALTS X/Twitter account (here https://lnkd.in/dd_UzpWa) Based on adidas’s announcement, roughly 20.000 adidas NFT holders will each receive a unique #avatar and profile picture, which the ALTS website describes as “a virtual identity you can represent and flex to your friends across different social platforms. What one’s virtual identity looks like is determined by one’s interaction with the brand through a variety of different narrative chapters." I had the possibility to talk with a few adidas NFT holders and they are all excited to try out their avatars, regardless of where they will be available. Most are using words like, “…the avatar sneak peak is amazing. I’ve been in the space for a long time and I’ve never seen anything like this before, or, “..the design aligns with the Adidas brand and represents perfectly my style”. It’s definitely a great example of what I said several times: for most people there’s no difference between the digital/virtual reality and the physical one. There is only one “Reality”. In other words, in the #Future, the word “Reality” will no longer be used to distinguish the physical dimension from the digital/virtual one of the relationship between #Brands and people. It will be a Future in which brands will no longer be desired on the basis of the products they will offer to people to be consumed, but will be desired on the basis of the #culture they will produce to be experienced by people. #BrandStrategy #CreationEconomy https://lnkd.in/d3QjJwmB

Have you heard about it yet? Someone paid TWENTY-FIVE THOUSAND DOLLARS for a virtual gold chain on Roblox! And the craziest part? It was gone in less than a minute! Dubit and adidas collaborated with Whosetrade to create a highly sought-after chain. This exclusive item fetched $2,000,000 in Robux, setting a record as the most expensive limited edition item ever sold on Roblox. The purchase includes two physical pairs of hand-customized Adidas shoes from Germany: 1. One pair of customized Originals Campus 00 Shoes, available in any size from the Campus size run. 2. One pair of customized F50 Elite Laceless Fast Reborn FG Boots, in a fixed size of 8.5UK (sample size). Both items are uniquely hand-customized by Adidas in Germany. People speculate that a Roblox developer might have been the one who gained access to this chain. Whatever the case may be, this record-breaking transaction has certainly sparked many peoples’ interest. These virtual worlds have become the talk of the town lately, and no doubt people are more interested in having a phygital aspect. If you are interested in learning more, you can check out UGCverse, where we reward players with real-world offers for collecting in-game items! #UGCverse #Roblox #UGC #Web3 (First reported by Matthew Warneford Stephen Dypiangco, MFA) Axel Zouebi Yejin Lee Olivia Lee Lian Pham Abdullah Mohsin