Umault的动态

The Best Ads of 2024 according to Ad Age ALL feature over-the-top events and a whole lot of comedy. Just be different, real and simple. This is the hardest part of my job. Advising clients not to play it safe. But time and time again, it's proven.. Generic does not cut through the noise that is advertising. #bebold #simpletruth #flatfivemarketing

The Story of Two Popcorn Packets: At a local shop, a packet of popcorn costs ?20. At the theatre, the same popcorn costs ?300. So, what’s the difference? It’s not the popcorn itself, but the experience and environment that determine the price. The same principle applies to products and services. In my journey working with different teams and clients, I’ve come to realize that pricing is as much about perception and value as it is about numbers. Here’s what I keep in mind when setting prices: - Does the price reflect the value the customer perceives? - How do market conditions or environments influence their decision-making? Just like popcorn at the theatre, the right pricing positions your product perfectly for your audience. #PricingStrategy #CustomerValue #BusinessDecisions

The Super Bowl is known for not only being a significant sports event but a major cultural phenomenon as well, and audiences are always looking ahead for its commercials, often featuring innovative and entertaining advertisements. And the reason is simple: viewers love the funny ads! So much so, that those comedy spots often top the USA Today Ad Meter. From a creative standpoint, comedy campaigns are immensely rewarding. The article highlights that comedy music in advertising has been pivotal to creative success. It’s challenging, requires serious effort, and often involves collaborating with amazing talent. The secret to great comedy ads lies in the creative process, with music playing a crucial role in amplifying the humour. The article goes over some of the funny ads from The Super Bowl. The one that got a chuckle out of me was "Like A Good Neighbaaa," where the music exaggerated the comedy (highlighting Arnold’s accent), enhancing the overall impact. A 2022 Oracle study showed 91% of customers preferred 'funny' brands, and 90% remembered ads better when they were funny. This goes to prove that comedy ads are not just fun—they’re business-building. Great writing, acting, and music together create memorable and impactful ads. How important do you think #humour is when it comes to curating memorable #ads? Do share an ad that was funny enough for you to recall. #Comedy #Advertising #ComedyInAds #CreativeProcess #DigitalMarketing https://lnkd.in/dteBH3yu

Stop blending in and start standing out. Become the 'Purple Cow.' (like Seth Godin yells out ) To be remarkable you gotta break through the noise. A great example of this— Kanye West's ad from this year's Super Bowl. While others poured millions into slick productions… Kanye did something unique. Unexpected and unusual. He filmed the ad in his car. On his phone. No special effects. No fancy production. Not even good lighting. What happened next? $20 million in sales. He chose to be different. He chose to be noticed. And that’s what being remarkable means. To be a purple cow is to embrace risk. It’s about grabbing attention and making a statement. Because ideas that spread win. PS: What's your ‘purple cow’ moment?

?? The power of organic social media in theatre marketing: SWEPT AWAY on Broadway went from: - 61% capacity → 99.41% capacity - $412K weekly gross → $657.5K - Closing notice → 2-week extension All thanks to two unexpected viral moments that captured audiences' attention. Read the full analysis in the first edition of The Fourth Wall: https://lnkd.in/ekiGFHnM #Broadway #MarketingStrategy #PerformingArts

Remember all the old commercials? The colors, toys, restaurants, music, actors, hair dos (and don'ts)... Those old silly commercials did something that was special. They were all focused on brand awareness. They created ads with an everlasting impression that made thier brands come alive and turned them into the giants of many industries today. What are you all doing to become known in your industry?

Burger King's "Bald Thru" campaign in Brazil ???? is a fun example of targeting a specific demographic with humor. It'll be interesting to see if this lighthearted approach translates to increased drive-thru sales. ?? This campaign highlights the power of social media listening and leveraging user-generated terms like "Magic 8 Bald" and "Baldilocks." Creative humor can be a powerful tool for brand engagement?(think memorability & positive vibes), and BK seems to be using it effectively here. As a “Bald-Thru” myself, it’s interesting to see them using humor to target a specific demographic. What's your favorite type of baldness from this new campaign? Let's hear it in the comments! Bald is beautiful, after all. ?? What are your thoughts on this campaign? Have you seen any other recent examples of brands using humor to connect with specific audiences? #BaldAndBold #MarketingHumor ADWEEK DAVID S?o Paulo

When you’re filming the perfect content, but the background convo is more comedy club than corporate ????. That’s why we social media managers have to slap some music over it – to keep the focus on the message! ??. Next time you hear smooth tunes, just know we saved you from the blooper reel! Or maybe you want those too? Let us know ???? ? ? #pinkdooragency?#socialmediamarketing?#funnysocialmediamanager?#smmlife?#bloopers??

Over the past year, men’s soap brand Dr. Squatch has looked for unique ways to grow its brand awareness. One way is by sponsoring live comedy shows through a partnership with the Don't Tell Comedy network. Dr. Squatch now sponsors video reels and highlights produced by the Don’t Tell Comedy team.?In October, the company partnered with actress Sydney Sweeney on a commercial to?announce?Dr. Squatch’s new natural body wash line. The partnership allows Dr. Squatch to reach this younger male audience through sampling activations and digital content. According to Dr. Squatch and Don’t Tell Comedy, the sponsorship has generated hundreds of millions of social media impressions alongside the in-person events. Founded in 2013, Dr. Squatch generated over $100 million in revenue as of 2021 and is reportedly?valued?at $2 billion. In this piece by Gabriela Barkho, we speak to John Ludeke, Kyle Kazanjian-Amory, and Nate Rosen. Read the full story here: https://lnkd.in/etk3QFgP

?? Take Your Comedy Marketing to the Next Level with Mobile Geo-Fencing! Geo-fencing allows comedians to target ads and promotions to fans in specific locations, like comedy clubs, theaters, or even festivals. Imagine reaching potential ticket buyers the moment they step near your venue! It's cost-effective, powerful, and perfect for filling seats and selling merchandise. Start using tech to build your audience and boost your revenue today! #GeoFencing #ComedyMarketing #SellMoreTickets #ComedianTips #DigitalMarketingForComedians #MarketingTools