United Entertainment Group的动态

This is just beautiful, from the strategy to execution.

The power of consistency in marketing is undeniable, and McDonald's "I'm lovin' it" campaign exemplifies this perfectly. Running for over two decades since its launch in 2003, the campaign became a cultural phenomenon by staying true to its core message globally. The catchy jingle and universal appeal made it a recognizable brand across diverse cultures and languages. What set this campaign apart was its multi-channel integration strategy, extending beyond TV ads to print, radio, in-store experiences, and celebrity endorsements. This seamless approach created a unified brand narrative, reinforcing the message at every touchpoint. Moreover, McDonald's ability to evolve with changing consumer trends while maintaining the essence of "I'm lovin' it" kept the campaign relevant. From collaborations with pop stars to localized initiatives, the brand stayed fresh and engaging. The success of the "I'm lovin' it" campaign underscores the impact of integrated marketing in shaping a strong brand identity. It stands as a valuable case study for marketers aiming to create enduring brand experiences. What are your thoughts on this iconic campaign and integrated marketing? Share your insights in the comments below! #integratedmarketing #marketingstrategy #mcdonalds #imlovinit #MKTG5519

In Asia, partnerships were already ubiquitous in many categories and use cases. Thanks to COVID-19, partnerships have increasingly become a key avenue for growth as brands sought to leverage the network effect of such endeavours to amplify marketing strategies and stretch limited resources. From Gillette's commitment to barbers to Pizza Hut's comedic alliance, successful collaborations create a win-win for all involved. Here are some points: Shared purpose:?A strong partnership reinforces your brand identity, as seen with Pizza Hut and stand-up comedy. Mutual benefit:?When both sides benefit, the partnership thrives, like Gillette's support for barbers. End-to-end approach:?Consider all stakeholders, like Unilever's campaign targeting both chefs and consumers. Do you have a successful partnership story to share? Let's discuss in the comments! #partnership #collaboration #marketing #branding #communication Credit: WARC, 2021

Do Nothing, and Yet Do Everything – Cadbury 5 Star Cadbury’s Do Nothing ad campaign is a paradox in the advertising world. While most brands push for action, Cadbury invited everyone to relax, indulge, and literally “do nothing.” It was bold, brilliant—and risky. The tagline’s simplicity could have backfired. “Do Nothing” might have been misunderstood as apathy toward the product itself. A disinterested audience could have dismissed it altogether. But Cadbury trusted the product’s charm and the human need for moments of pause. The result? A campaign that spoke to modern fatigue and reminded people that a 5 Star bar is the perfect companion for doing, well, nothing. Ironically, by doing less, Cadbury inspired more. What's your "Do Nothing" moment? - A lazy Sunday morning? - A quiet moment after a long day? Let's drop our “Do Nothing” moments in the comments below! #advertising #marketing #relax

McDonald's and agency Leo Burnett have unveiled ‘Only at McDonald’s’, a new brand platform that highlights the everyday rituals and quirks that make the fast-food giant a fan favourite. From sneaking your friend’s fries to sharing gherkins, the campaign celebrates the small, relatable moments that connect McDonald’s fans in the UK. #marketing #brands #mcdonalds #marketingcampaigns

Let's take a moment to appreciate Cadbury's 5 Star ad, "Do nothing university." ???? Cadbury 5 Star's "Nothing University" campaign, launched in November 2023, is a stroke of marketing genius that resonates deeply with today's fast-paced world, especially within the software industry. It cleverly taps into the zeitgeist of work-life balance and the increasing integration of AI in our lives. The ad's got layers, you know? Firstly, it hits you with a hilarious take on the AI invasion, nudging us to chill a bit and enjoy life's simple pleasures. Then, it sneaks in the Cadbury 5-Star vibe, making it the go-to treat for those precious downtime moments. And hey, it's not just about making us chuckle or crave chocolate. This campaign is like a goldmine for marketing buffs and business students. It's all about understanding what makes people tick and spotting those trends that shape our world. It's proof that when creativity meets relevance, magic happens. So, let's soak up the inspiration and keep those wheels turning! wanna join the Do Nothing University? ?? https://lnkd.in/gyJimGe9 #Cadbury5Star #MarketingMagic #ChillVibes #BusinessStudent #Marketing #Trends #MarketTrends

?? Day 11 of 30 Days, 30 Marketing Strategies! ?? Cadbury faced stagnant sales in the 1980s as their main customers, kids, were growing up. To adapt, they launched an ad campaign that shifted their brand image from being just for kids to being enjoyed by adults, couples, and families alike. This strategic move, known as Behavior-Based Marketing, successfully expanded Cadbury's market size and appeal. Stay tuned for more insightful strategies! #BehaviorBasedMarketing #Cadbury #MarketingStrategy #30DaysOfMarketing

A little bite goes a long way! ?? When Mondelēz International wanted to capture the attention of younger audiences for their Mikado Chocolate Biscuits, they didn’t go through traditional channels such as TV and print like the competition. Instead, they teamed up with SoPost for a smarter, digital-first product sampling approach that hit the bullseye – attracting their perfect audience and delivering incredible results at a fraction of the cost. ?? Let’s “crunch” some numbers… ?? +125% more leads than anticipated – at just 14% of Mikado’s media budget. ?? ￡0.13 average cost per lead – the lowest across ALL Mondelēz International campaigns in 2023. ?? 94% of consumers would switch to Mikado as their go-to biscuit. ?? 43% bought a pack within just two weeks of sampling. Efficient. Engaging. Unstoppable. ?? Find out how we did it: https://lnkd.in/eziia6d5 BIG thanks to Jessica Inzani, the Mondelēz International team, Publicis Media and Bella Noakes – we loved working with you all! #CPG #CPGmarketing #FMCG #FMCGmarketing #onlinesampling #digitalmarketing #productsampling

Pepsi takes a playful jab at Coca-Cola with their latest marketing campaign, "Tastes OK." The campaign highlights a hidden design flaw in Coke's logo, featuring the word "OK" within it. Pepsi's clever approach invites consumers to consider Pepsi Max as a better alternative. However, the campaign has raised concerns about the potential misattribution of the debranded ad to Coke. Distinctive Brand Asset research conducted by Distinctive BAT revealed that 48% of viewers attributed the ad to Coke. The success of such campaigns depends on balancing creative, attention-grabbing elements with clear branding to ensure proper attribution by consumers. #Pepsi #CocaCola #MarketingCampaign #TastesOK

#Sustainability #BrandStories I had a meeting with a senior marketing executive from OMD Worldwide last evening to learn about this successful campaign from McDonald's. I'm bringing this back for more people like me, who missed seeing this innovative #CSRcampaign earlier - https://lnkd.in/girmCM_S Using its OOH (Out-of-Home) marketing materials, #McD created colorful school backpacks for under privileged children. Banners made of Plastic Billboards were sliced into artistically created designs. Outcomes: #PlasticReuse, daily utility for the impoverished children and happy smiles with #HastaBasta - the Happy Bag. Could you think of additional #MarketingCampaigns like this that actually contributed to society and the environment? Comment in response.