Super Bowl 2025: Are creators making a bigger impact than traditional TVC? ?? The NFL is tapping 150+ creators (several of which are from overseas) to help them attract a global audience for Super Bowl 2025. ? The creators are spread out across the fashion, music, lifestyle and sport sectors of social, and range from micro to mega tiers (Monet McMichael, Khaby Lame, Adam Waheed, Druski, Kai Cenat and IShowSpeed to name a few). ?? Their task is simple and native to social: Turn up the pregame hype and engage their audiences all week long. ?? Knowing that Gen Z is often multi-tasking while streaming the Super Bowl, the league has been ramping up their creator playbook for the past four years to ensure they're hitting all of the digital touchpoints and engaging their fans at every opportunity. Hint hint, this is a great case study in brands meeting Gen Z where they are! (Read More: https://lnkd.in/eHrny8ph)
