University of Arizona, College of Social & Behavioral Sciences的动态

Excellent listen! ???? SchoolCEO #schoolpr #schoolcomms #comms #engagement #engagementstrategies #prstrategy #storytellingmagic #visionarythinking #sharingstories

Recently, I finished my second term for my Masters in Strategic Communication at Syracuse University. One of the classes I took this term was Advertising and Public Relations Research Design. For the final, I created a full research report for the Brand White Claw. Using secondary, qualitative, and syndicated research along with social media listening, I was able to create some recommendations for the brand moving forward. Feel free to take a look! #SyracuseUniversity #WhiteClaw #ResearchReport

What's the state of public relations education? In this section of PR Academy's Public Relations Education Report 2024, we note the decline of single honours public relations degree courses, discuss the implications of integrated degrees, and point to the academic trend for naming the discipline strategic communication drawing on a thoughtful chapter by Howard Notthaft and Prof. Dr. Ansgar Zerfass. https://lnkd.in/emsbkarr

Considering a career in Public Relations? Wondering why you should pursue a course in this field? Look no further! In this short video, we delve into the ADVANTAGES OF TAKING A COURSE IN PUBLIC RELATION and explore the compelling REASONS FOR STUDYING it. ?? Public Relations is a dynamic field offering numerous opportunities for growth and impact. Whether you're a budding professional or looking to switch careers, understanding the benefits of specialized education in PR is crucial. ?? With the rise of digital media and evolving communication landscapes, a structured course equips you with essential skills and knowledge to navigate this competitive industry effectively. From mastering crisis communication to building strong media relations, the insights gained from a PR course are invaluable. ?? Why choose Finstock Evarsity College for your PR education? As an accredited online course provider, Finstock Evarsity College offers comprehensive programs tailored to meet the demands of modern PR practices. With flexible learning options and expert faculty guidance, you can develop expertise while balancing your other commitments. #PublicRelations #prcourses #careerdevelopment #OnlineLearning #finstockevarsitycollege #educationjourney #ProfessionalGrowth #skilldevelopment #careeropportunities #digitalmedia

How to use your personal brand to secure press coverage ?? In just two weeks, we secured press coverage for two of our clients (??) by following these steps: 1?? Make it easy for journalists Journalists are always looking for compelling stories. To catch their attention, think like a journalist. Consider: - What's the story? - What's the angle? - Why would their audience care? - How can I make their job as easy as possible? 2?? Create content for maximum impact - Establish your authority: Regularly post about your expertise and insights to position yourself as an industry leader - Thought-leadership content: Share insights and opinions that demonstrate your knowledge and vision. - Share your milestones and accomplishments - Make it personal. Share unique experiences and perspectives that only you can provide. 3?? The media industry is fast-paced. Make it easier for journalists to cover your story by: - Providing liftable, concise quotes - Make sure your story is clear and easy to understand, avoiding unnecessary complexity - Ensure your content is well-written but not convoluted How can you create content that someone can't NOT share? P.S. Remember when it felt like actual summer in Manchester last week? ?? ??

One of the most important teaching strategies in the media is dividing the lecture time into one-third for explanation, and two-thirds for brainstorming and for the students to dialogue with the professor and with each other. The more the dialogue matures, the more the questions asked mature, and the distinct minds and personalities are sorted out. #education #university #students #pr #marketing #brainstorming #lectures

I was quite shocked and saddened to listen to this podcast about the demise of BA (Hons) Public Relations courses in the UK and in particular my own degree course Leeds Beckett University (formerly Leeds Met) I would have presumed that PR courses would be flourishing. Communications has never been more relevant, not only as part of the marketing mix but also as a leading strategic business tool. The podcast is very informative (great job PRWeek) about why this has happened from a more transactional relationship with students due to high fees and a lack of understanding of what PR actually is with 'marketing' being a clearer choice. But let's be clear this is a disaster for our industry. I can't speak to newer courses but I applied to both Bournemouth and Leeds. Both were well structured and had great teaching. Ralph Tench Dr Liz Yeomans and Anne Gregory were fantastic tutors. But it was the integration with real-world experience that made it stand apart. The infamous 'portfolio', that was key to the course, meant that you had to find work experience from day one to show how you were applying learning in the real world. The year in industry was also key to help provide experience so you could hit the ground running in the job market. Really important to kids like me with no parental financial support available. What makes me most sad is despite MANY being quite sniffy about PR degrees I think they provided a really important gateway to students from diverse backgrounds and in particular the course in Leeds for kids from the north to access PR. I had no idea about what PR was. I found a Chartered Institute of Public Relations leaflet in my sixth form college and it seemed relevant to my skills. Leeds had an interview process which allowed me to confirm my decision and feel confident it was right for me. I was the first one to go to Uni in my family and very concerned about debt so this was important. It will be 30 years next year since I started my course. When I think about my 'Class of '99 from Leeds and the many alumni I have employed or worked with over those years it makes me very very sad that this course will no longer exist, because they are some of the best the industry has to offer. I really hope something changes. In my opinion (and I think I've earned the right to one after 30 years) the PR Industry spends far too much time and attention on self-congratulation and posturing and not enough time thinking about its future and how it can be accessible to future generations. Thank you Leeds Met for everything. Please tag any awesome alumni you know. Sharon Kemp Ryan Greenwood Kate Towey John Harrington Tim H. James Ruane Leah Eser Jemma Volp-Fletcher Gary Bramwell Paul Myers Nicola Phelan

As a media communication student, I know there are so many branches of the industry to explore such as journalism, broadcasting, marketing coordinator and so on. But what have been my ultimate passion and goal is to be in the public relations industry. Since I was a little girl, I have been an introverted person. Was into Biology and languages that naturally made quiet room as the most preferred space to be in. Which means, less interaction with people. I was even called as an arrogant and hard-to-approach girl back then. But as time goes by, I feel like I want to get out of that comfort zone of mine. I wish to go out there, interact more, lead the team and present myself better in front of people. Simply said, wanting to become a better version of myself. Thus, I decided to take on challenges. I started to involve myself in many co-curricular and volunteering activities, meet new people at every program and grab any available opportunities to present myself to the audience. I got so much better, but still I have a lot of room for improvements. As a freshman, getting the invitation to be part of a mega event like this, The International Public Relations Convention is definitely a dream comes true. I got so many insights from the PR professionals from different countries there, allowing me to have a better vision as a soon to be PR professional especially in keeping myself up-to-date with the advancement of technology to incorporate in my work. I know this is just the start of my journey as a future PR professional. I believe in persistence efforts and eagerness to learn as among the prime keys to mold myself into the figure I have been dreaming of to be, so really anticipating for more discoveries to come!

Always a pleasure to review University of Oregon School of Journalism and Communication PR students' portfolios showcasing their academic and professional journeys. Their robust skill hint at a promising future for our industry. Particularly impressive this term was the heightened emphasis on multicultural communications, particularly within Hispanic communities. This aligns closely with the evolving industry landscape I observe at Raffetto Herman Strategic Communications. It’s fantastic to see students gaining exposure to this early in their careers. Any advice to these students as they think of approaching cultural and ethnic communities effectively with media relations and communications? A few of my tips: ?? Understand your audience deeply. Conduct thorough primary and/or secondary research to grasp their unique perspectives, pain points, and sensitivities. ?? Tailor your communications to resonate with their specific needs and values. ?? Immerse yourself in the publications relevant to your audience. Familiarity breeds effectiveness in pitching. #PR #multiculturalcommunications

Yesterday I had the pleasure of speaking to one of Elizabeth (Beth) Flynn-Carey's classes at the College of Business, Johnson & Wales University. When I polled my #MatterPrecision team about their PR educations, and then again when I was presenting to the class, I was taken aback by how mysterious #publicrelations seems to be - even among those actively pursuing marketing communications. In fact, much of my presentation was about what we all believed "PR" to be at the start of our careers, versus what it actually IS. Yes, there are press releases and events and sometimes even product mailers, but real PR - the stuff that grows media relationships, builds credibility and pulls young brands onto the national stage - is largely built around #thoughtleadership. ?? Newsjacking that delivers timely, customized contributed commentary. ?? Brand-agnostic contributed articles and briefings that examine the Big Picture. ?? Powerful insights, data and reports that shine a light on the unsung trends/challenges/opportunities within an industry, community or environment. And how do you build a thought leadership program? You hire and nurture PR pros who think like journalists and support journalists' needs as those journalists struggle to keep up with an overwhelming news cycle alongside fewer and fewer peers. SO: ? Young PR pros, live and breathe journalism. ?? Brands and agencies, hire PR pros that are hungry, always hungry, to solve the daily media puzzle and piece together the Bigger Story. ?? And universities, marry PR and journalism courses and place them front-and-center for your student body, because great business ideas can come from anywhere, and great businesses need PR. Thanks for letting me hang, JWU! P.S. Great meeting you Jeff Binczyk, DBA and Mary J. Meixell #GoWildcats #careeradvice #marketingcommunications #thereisnoprwithoutjournalism